(you can see a recording of this webinar at http://www.truedit.com/webinar)
From Lincoln’s Gettysburg Address in 1863 to the White House press room in 2017, presidential communications have changed completely — and not just in terms of content and style. Today, the President can simply pick up a smartphone, type 140 characters, and deliver a message directly to millions of people around the globe in less than a minute.
Wouldn’t it be great if your business could be as efficient with your content workflow and have that effortless and immediate global reach? It can.
Join us to learn how TruEdit paves the way for your team to collaborate anywhere and distribute to customers everywhere. See how the Gettysburg Address would be distributed in today’s multi-channel world.
MEI has developed TruEdit to manage the creation and delivery of content. It allows teams working from many different places to collaborate in one centralized hub and then push that content out to the many channels where your audience is connecting with you.
President’s Day got us to thinking about the different ways our presidents have communicated with Americans and how the technology available to them played a part in delivering the message. Today, a message to the world is received instantaneously, multiple times a day, straight from the President with no filter. How does that compare to perhaps the greatest presidential address of all time – the Gettysburg address? One short, concise speech in 1863, two minutes long, that resonated far beyond that battlefield in PA. The ways in which we share our stories and our ideas have changed dramatically, yet in many ways the goal of getting out the message has stayed the same.
Disruptors such as the telegraph in the 19th century and social media apps today have inspired creative change in how the media and publishers disseminates news. Institutions and organizations communicate with their audience and corporations promote their brand. A thoughtful workflow is more relevant and necessary today than ever before. A simple misstep, echoed to millions can be a game changer – if you don’t believe that, go ask Sweden.
In 2017, an effective content creation plan must meet a few key challenges:
- Distribution to multiple channels; devices, screens
- Production of content that transcends channel, from a tweet to long-form story telling
- Collaboration of many distributed team members down and sometimes just a few
- Fast, efficient and accurate
Today we are going to show you how TruEdit paves the way for your team to collaborate from anywhere and distribute your content to everywhere.
And with that, I’m going to had it over to Brett…
Web Browser
Project managers, freelancers and others on the creative team can launch a web browser and log into cloud-based collaboration.
InDesign Plug-in
Designers and production artists can collaborate in the TruEdit palette right within InDesign so they spend more time designing and less time tracking down information.
InCopy Plug-in
Writers and editors that depend on InCopy can fully participate in the creative process and keep edits moving along the workflow without ever leaving InCopy.
MS Word
Bi-directional support for contributors that rely on MS Word to generate content
Integrations
For creating workflow automations
Responsive layout for predictable presentation across devices
Native HTML 5 authoring for rich content that enables omnichannel production
Easy to use drag-and-drop interface for rapid creation
Package and output content for digital, print & integrations
Let us show you how TruEdit can help you prepare content from a single launch point to multiple channels… (DEMO)
