1. What is a Marketing Ecosystem

2. What is a Marketing Ecosystem
3/29/2011 2 WebsiteBiz

3. OK so what is it?
 Amplifies power
• Configure businesses and their ideas into new wholes with mutually-
reinforcing effects.
• Marketing ecosystems enable new insights, new strategies, and new
dimensions of performance at a potential “total view” level.
 Creates of novelty
• Provide a new language to communicate strategic concepts.
• They are a step forward in confronting a mass of new medias and
complexities with ideas and perspectives.
 Aligns innovation
• Help manage the traffic between ideas and behavior.
 New rules of the game
• Change the nature of competition.
3/29/2011 3 WebsiteBiz

4. Its like a Pizza…
 Let’s do the math…
• If you have 8 people over for pizza a beer and they average 2 slices a
person, how many pizzas do you need?
• If you answered 2, you are correct!
3/29/2011 4 WebsiteBiz

5. What if…
 You only had 1 and a half pizza’s?
 Some will go hungry!
3/29/2011 5 WebsiteBiz

6. It’s very similar to supply and demand
 Customers exists in every arm of the ecosystem
 SO SHOULD YOUR MARKETING EFFORTS
3/29/2011 6 WebsiteBiz

7. You can’t make everyone happy
 Pizza is easy…marketing is hard
• So how do we accomplish our goals?
 This is only the most of hungry of folks…
• How do we feed everyone?
 Research
 Test
 Fail or Succeed
 Research more
 Test more
 More failure or more success
 Define objectives and goals
 Provide business case for:
• The right vehicle
• That meets the right objective or goal
• That meets the right person
3/29/2011 7 WebsiteBiz