President Obama received the highest percentage of social media conversation at 34% this week due to his State of the Union address, however the sentiment around it was divided with around equal percentages of negative and positive buzz. Mitt Romney received the second highest conversation at 22% but had the highest percentage of negative chatter, particularly around his tax returns. Newt Gingrich saw his conversation share rise to 16% after his South Carolina primary win, with discussion focused on his tax policy comments and victory.

1. Social buzz around U.S Presidential elections 2012 - 4 Analysis of the social media buzz for candidates running for President between 19 th January to 25 th January, 2012

2. Candidates Analysed*… BARACK OBAMA RON PAUL MITT ROMNEY RICK PERRY NEWT GINGRICH RICK SANTORUM *This week’s analysis does not include Jon Huntsman since he has dropped out of the Presidential elections Images: Wikipedia

10. To sum it up.. Although social media was buzzing with conversations around Barack Obama this week, not all buzz was positive. Amongst the Republican candidates, Mitt Romney continues to dominate the chatter online. As for South Carolina Primary winner Newt Gingrich, will his lack of popularity on social media sites affect the votes during the Primary next week in Florida? To find out, catch our update next week as we dissect the social buzz, sentiment and topics around your favourite candidates..

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