United Minds’ Forward to Work: Perspectives to Guide Re-entry webinar series explores different considerations for people, culture, and change leaders managing the return to work. In our first session, “Navigating Government Guidelines,” President of Global Public Affairs for Weber Shandwick Pam Jenkins and Executive Vice President of United Minds Anthea Hoyle discussed: - The political lens through which leaders and citizens are viewing the COVID-19 crisis - The challenges of conflicting guidance from local, state and federal government and how organizations are balancing government guidance with business needs - The ways in which this crisis has changed the expectations of employers from both their people and their customers Please visit our website for more information: http://unitedmindsglobal.com

1. Forward to Work
Navigating Government
Guidelines

2. 2
With us
today
Pam Jenkins
President, Global Public
Affairs, Weber Shandwick
Anthea Hoyle
Executive Vice President,
United Minds

3. 3
Federal government response and guidelines
Business community involvement
How states are managing the road to re-opening
Who do people trust and what do they believe
Influence of politics
Considerations for reopening
When business and government collide
Who’s doing it well and best practices
What we’ll
cover today

4. We have
flattened
the curve,
but…
Figures are a rolling
seven-day average of
daily cases centered
on the current date.
Source: Johns Hopkins University
Center for Systems Science
and Engineering
Data updated as of May 5, 2020
4
NewDailyCasesper100,000people
MAR 1 APR 1 MAY 1
DAILY COVID-19 CASES IN UNITED STATES

5. Two things are clear:
• We will not return to the
workplace as it was
pre-COVID-19
• Now, with an abundance of
patience and compassion, is
the time to prepare
Disrupted
Workplaces
5
The curve is starting to
flatten, but we will live
with the social and economic
implications of this virus for
months to come.

6. the
State
of Play
6

7. White
House
Guidelines
7
Source: White House Guidelines
for Opening Up America

8. Businesses and organizations
respond to COVID-19
8

9. Unemployment
claims as a
percentage of
state civilian
workforces
9
NH
16.3%
VT
19.0%
OH
13.2%
WV
16.6% VA
9.8%
PA
20.5%
NY
20.4%
ME
13.2%
NC
13.1%
SC
12.7%
GA
21.4%
TN 11.1%
KY
16.2%
IN
9.6%
MI
22.4%
WI
11.4%
MN
22.4%
IL
12.2%
LA
17.2%
TX
9.8%
OK
12.1%
ID
8.7%
NV
21.0%
OR
25.4%
WA
18.6%
CA
26.4%
AZ
7.0% NM
12.0%
CO
8.1%
WY
7.2%
MT
12.6%
ND
11.0%
SD
6.0%
IA
11.9%
UT
6.2%
FL
5.7%
AR
9.5%
MO
9.4%
MS
16.2%
AL
10.6%
NE
6.9%
KS
9.7%
AK
17.4%
HI
12.4%
MD
MA
RI
CT
DC
DE
NJ
16.1%
19.4%
17.6%
16.0%
12.8%
8.8%
15.5%
■ < 7% ■ 7%-8.99% ■ 9-10.99% ■ 11-14.99% ■ 15-19.99% ■ ≥ 20%
Updated on: May 2, 2020
Source: Tax Foundation

10. COVID-19
cases have been
reported in all
50 states and
the District of
Columbia
10
Updated on: May 1, 2020
*Data include both confirmed and presumptive positive cases of
COVID-19 reported to CDC or tested at CDC since January 21,
2020, with the exception of testing results for persons repatriated
to the United States from Wuhan, China and Japan. State and
local public health departments are now testing and publicly
reporting their cases. CDC case counts and death counts include
both confirmed and probable cases and deaths.
Sources: Centers for Disease Control and Prevention, The
COVID Tracking Project
Total cases 1,062,446
New cases +30,787
Total deaths 62,406
New deaths +2,349
States & territories reporting cases 55
Total tests (CDC, public & private labs 6,322,198

11. Some states have
started to reopen
parts of the state
for business
11
Ten states did not
implement stay-at-home
orders until April 1 or later
Updated on: May 7, 2020
Source: New York Times.
NH
VT
OH
WV
VA
PA
NY
ME
NC
SC
GA
TN
KY
IN
MI
WI
MN
IL
LATX
OK
ID
NV
OR
WA
CA
AZ
NM
CO
WY
MT ND
SD
IA
UT
FL
AR
MO
MS AL
NE
KS
AK
HI
MD
MA
RI
CT
DE
NJ
■ Partial reopening ■ Order lifting or reopening soon ■ Shut down or restricted
AS OF MAY 7, 2020
Which states are reopening?

12. who
do we
Trust?
12

13. Most Americans
are more likely
to trust their
states’ governor
over President
Trump
13
Updated on: April 10, 2020
62%
9%
25%
60%
9%
30%
Appropriate Gone too far Not gone far enough
POLL: Who do you trust more when it comes to providing information about
the coronavirus outbreak – President Trump or your state’s governor, or do
you trust both equally?
POLL: Have the measures taken by your state gov't to slow the spread of the
virus been appropriate, have they gone too far, or have they not gone far enough?
■ March 2020 ■ April 2020
Sources: FiveThirtyEight,
Monmouth University.
15% 43% 29% 12% 1%

14. Governor
job approval
ratings
14
Updated on: April 30, 2020
*Gov. Beshear was elected at the
end of Q4 2019, therefore his pre-
pandemic approval rating is not
available.
Sources: Morning Consult,
Microsoft News., Monmouth
University.
49%
69% 69%
47%
44%
50%
85% 84%
81% 81%
79%
70%
Mike DeWine
(R-OH)
Larry Hogan
(R-MD)
Charlie Baker
(R-MA)
Andrew Cuomo
(D-NY)
Gavin Newsom
(D-CA)
Laura Kelly
(D-KS)
In order of highest to
smallest pandemic
approval ratings

15. Public trust
is in the
science and
scientific
community
15
Created with Datawrapper
National Sample, N=22,921, Time period:
04/16/2020 - 04/26/2020
Source: The COVID-19 Consortium for
Understanding the Public’s Policy Preferences
Across States (The Network Science Institute of
Northeastern University; The Shorenstein Center
on Media, Politics, and Public Policy, Harvard
Kennedy School; School of Communication &
Information, Rutgers University) The most trusted groups and organization
regarding the crisis embody expertise
How much do you trust the following people and organizations to do the
right thing to best handle the current coronavirus (COVID-19) outbreak?

16. CDC and Dr.
Fauci are most
trusted on
COVID-19
matters
16
Updated on: April 17, 2020
Source: KRC Research,
Coronavirus Pulse Poll:
National Survey Results
50%
42%
37%
35%
35%
33%
31%
24%
24%
24%
20%
18%
14%
14%
7%
7%
7%
CDC
Dr. Fauci
Your doctor
HHS
State health officials
Your Governor
WHO
NIH
Your local govt.
White House Task…
Andrew Cuomo
Dr. Birx
Friends/family
News media
Social media
Religious leaders
Employer
PERCENT TRUST A LOT
to provide accurate and honest information about the Coronavirus

17. Most employers
have established
credibility with
employees based
on their response
to this crisis
17
84%
working in an office or
facility have seen changes
to protect workers
SHIFTING
EMPLOYMENT
SITUATION
46%
36%
18%
Working from
home
Working in
office/facility
Furloughed
or eliminated
72%
employer’s response is what it
should be
72%
employer puts safety above profits
74%
employer is taking care of
employees as best it can
64%
employer is going above and
beyond to help community
57%
employer is taking action to fight
the virus
78% proud to work for employer
Updated on: April 17, 2020
Source: KRC Research,
Coronavirus Pulse Poll:
National Survey Results

18. support may
hinge on how & where
Americans are getting
their news
18

19. Most Americans
doubt the U.S.
death count
19
Do you believe the number of Americans dying from COVID-19
is more, less, or about the same as the reported number?
Data: Iposos/Axios survey, margin of
error of + 3.2 percentage points; Charts:
Naema Ahmed/Axios
More About the same Less
Democrats
Independents
Republicans
Total 44% 32% 23%
63 29 7
45 31 24
24 36 40
Partisan divide in which
direction doubt lies

20. Sources of
information allow
for rapid spread of
disinformation
20
Partisan divide in where
Americans turn to for news
about the coronavirus
% Republicans and Democrats
who view the following as
their main source for news
13%
7%
4%
23%
3%
18%
3%
12%
8%
30%
4%
1%
19%
1%
16%
4%
8%
7%
3%
10%
5%
27%
6%
16%
2%
15%
9%
FOXNews
CNN
MSNBC
ABC,CBS,NBCNews
NewYorkTimesor
WashingtonPost
Digitaloronlinenews
Localnewspaper
Publictelevision
orradio
Socialmedia
Total Republicans Democrats
Data: Iposos/Axios survey, margin of
error of + 3.2 percentage points; Charts:
Naema Ahmed/Axios

21. Misinformation
abounds on social
media
21
Source: Survey of U.S. adults conducted
March 10-16, 2020, PEW RESEARCH CENTER
As observed by the majority
of the those who get most
news from social media
17%
12%
12%
12%
11%
10%
7%
40%
37%
35%
34%
33%
32%
30%
Social media
News website or
app
Radio
Cable TV
Local TV
National TV
Print
A lot Some
% of U.S. adults who report seeing COVID-19 information that seemed
completely made up, by most common source of political and election news

22. Bipartisan
consensus opposes
rapid reopening
22
Source: The COVID-19 Consortium for Understanding
the Public’s Policy Preferences Across States (The
Network Science Institute of Northeastern University;
The Shortenstein Center on Media, Politics, and Public
Policy, Harvard Kennedy School; School of
Communication & Information, Rutgers University)
National Sample, N=22,921, Time period: 04/16/2020 - 04/26/202
Immediately 7%
In the next two weeks 11%
After two to four weeks
After four to six weeks
After six to eight weeks
After more than eight weeks
All
11%
Republican
4%
5%
13%
Democrat
7%
10%
21%
26%
Independent
18%
18%
21%
17%
26%
22%
20%
13%
16%
22%
22%
35%
19%
17%
WHEN SHOULD THE COUNTRY REOPEN
THE ECONOMY AND RESUME BUSINESS ACTIVITY?
Created with Datawrapper

23. how
do we
Navigate?
23

24. ＋ Consider the latest public health
data and guidance
＋ Determine your re-opening strategy
＋ Provide visible leadership
＋ Be transparent, clear, and empathetic
24
Segment &
stagger your
workforce

25. Re-entry Decision Map
25
(A) Government authority extends ‘shut down’
Maintain operations and continue frequent
communications; stay up to date on emerging
guidelines from trusted sources.
Conduct analysis of roles and risks
(B) Government authority says re-open
Maintain operations and continue frequent
communications; stay up to date on emerging
guidelines from trusted sources.
Identify additional protective measures and support
Phase timing based on preparedness
Plan to manage change and anxiety
Train leaders and managers
Employees identified as
“high-risk” AND/OR“
less essential”
Employees identified as
“low-risk” AND
“essential”

26. Re-entry
Analysis
26
A. Low infection risk
B. Higher infection risk
MORE “ESSENTIAL” ROLES LESS “ESSENTIAL” ROLES
01 02
Prioritize the return of employees
who fall into this segment
Hold on returning employees here –
watch and learn
Hold on returning employees here –
watch and learn
Highest risk category – find other
alternatives until risks are reduced
Adapted from Governor Cuomo’s guidance for re-opening New York State

27. prepare
again
we have to
to do this
27

28. Resources
28

29. Considerations
Monitor state and local government restrictions regularly
Align decisions with core values and public health guidance
Protect employees using safety information from trusted sources
Communicate frequently with clarity, transparency, and empathy
Build equity with government agencies and officials by supporting public efforts
Recognize your actions and words will be viewed through a political prism

30. 30
Forward to Work:
Perspectives to Guide Re-entry
Every Friday at 12pm EST,
May 8 through June 19 (except
Memorial Day weekend)
Focusing on six perspectives:
1. Public affairs
2. Public health
3. Operational readiness
4. Employee resilience
5. Learning and development
6. Corporate reputation
Topics to evolve / get added
based on emerging trends

31. Forward to Work
Navigating Government
Guidelines