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Chpt6
- 1. Chapter 6 The Marketing Research Request and Proposal Process
- 3. Exhibit 6-1 The Research Proposal Process
- 4. Exhibit 6-1 The Research Proposal Process: Using a Research Supplier
- 5. Benefits of the RFP RFPs Provide monitoring device Provide control function Provide evaluation opportunity Formalize research procurement process Establish performance expectations
- 7. Activities in the RFP Process Qualify potential vendors Write and distribute RFP Answer supplier questions Evaluate submissions Provide critique to all suppliers Award contracts and start
- 8. RFP Components Proposal administration information Summary statement of problem Technical section Management section Pricing section Contracts and license section
- 11. RFP Elements RFP Elements Services and support Cost proposal Background Vendor information Proposed solution Instructions to bidders
- 13. Strengthening the RFP Process RFI: Precedes RFP; Emphasizes information- gathering RFA: Replaces RFP; Emphasizes objectives, procedures, and potential problems RFR: Replaces RFP; Limits response to 10 pages from invited suppliers
- 14. Exhibit 6-1 The Research Proposal Process: Doing the Project Internally Value exceeds cost
- 15. The Research Proposal Purpose Present management question Propose necessary data Suggest data collection and analysis Discuss research efforts
- 16. Exhibit 6-4 Proposal Development
- 17. Exhibit 6-5 Proposal Complexity
- 18. Exhibit 6-6 Modules
- 20. Data Analysis: “Dummy” Table Less than $14,999 $15-19,999 $20-24,999 $25-29,999 $30-35,000 Will Not Enroll Might Enroll Will Enroll Household Income
- 21. Researcher Qualifications Relevant Management Experience Professional Research Competence
- 23. Exhibit 6-7 Sample Proposed Budget
- 24. Exhibit 6-8 CPM Schedule
- 25. Elements of a Project Management Plan Financial/ Legal responsibility Team relationship with client Procedures Organization of research team Management competence Examples of past work Plan Elements
- 26. The Research Proposal for MindWriter
- 27. Exhibit 6-9 Research Proposal for MindWriter Complete Care Satisfaction Research
Notas do Editor
- This chapter explains the process of soliciting research proposals using RFPs, the format of the resulting proposals, and the evaluation of the proposals.