Eduardo e Jared falaram sobre um dos assuntos mais comentados no universo do marketing digital na atualidade: inbound marketing e automação de marketing. O processo de atrair e nutrir leads para fecharmos negócios e conquistarmos fãs da marca. Tendo o conteúdo como centro da estratégia para solucionar as dúvidas e problemas das nossas buyer personas, e assim fazer com que elas cheguem até nós. Para que esse processo ocorra de maneira inteligente e personalizada, a importância de uma ferramenta de automação de marketing e os benefícios e funcionalidades da SharpSpring, uma das melhores plataformas do segmento.

1. Powerful. Affordable.
Marketing Automation.
On average, 49% of companies are currently using
marketing automation, with more than half of B2B
companies (55%) adopting the technology.
“The Ultimate Marketing Automation stats” (2016)Source:
49%
55%
B2B
companies
All
companies

2. Powerful. Affordable.
Marketing Automation.
Best-in-Class companies are 67% more
likely to use a marketing automation
platform.
67%
“State of Marketing Automation 2014: Processes that Produce” (2014)Source:

3. Powerful. Affordable.
Marketing Automation.
2011
2016
B2B organizations using marketing automation
There are nearly 11 times more B2B organizations
using marketing automation now than in 2011.
“B-to-B Marketing Automation Study” (2016)Source:

4. Marketing technology is changing the landscape.
Marketers need to stay current to be competitive.

5. Technology Marketing
“Over the past few years, the union of technology & marketing
has created software products and platforms that are redefining
the way in which modern marketers go about their jobs.”
Source
:
MarTech Advisor (MTA)

6. Using Marketing Automation
For Agency New Business
Presented by:
Jared Beasley
Vice President of Partnerships
SharpSpring

7. Marketing Automation Built for
Agencies
Launched in 2014
More than 1,000 Digital Agencies
Agency Focused Features
Agency Pricing Model

8. You May Have
Heard About Us…

9. Driving Revenue by Growing Your Agency’s
Funnel
ROI of Marketing Automation
Q & A
Today’s talk

10. Powerful. Affordable.
Marketing Automation.
Driving Revenue by
Growing
Your Agency’s Funnel

11. Basics:
The Buyer’s
Journey
The Process of Discovery
From not knowing
anything about you to
buying your product or
service

12. What is the Buyer’s Journey?
The Process of Discovery
From not knowing
anything about you to
buying your product or
service
Crucial to understanding your customer
Each stage requires a different approach
Consideration DecisionAwareness

13. Basics:
The Sales &
Marketing Funnel
Marketers see the buyer’s
journey as a funnel
Marketing automation
produces results at
different phases
of the funnel

14. What is the Sales &
Marketing Funnel?Driving Leads
Messaging
Closing
PPC Campaigns | SEO Techniques | Social Ads
Blast Emails
Siloed CRM
A typical marketing stack
may look something like
this:
A typical sales & marketing funnel may look like this:
Consideration
Decision
Awareness

15. We’re going to show you how marketing automation can do it…
Everyone Wants a Wider Funnel
… but first, let’s review the results from a traditional marketing funnel.

16. Every action people have to
take requires a decision. At
most decision points, more than
50% of your audience (usually
more like 80-99%) opts out.
- Brian Carter Group, Internet Marketing
Strategy - 5 Funnel Mistakes
Only 25% of leads are legitimate
and should advance to sales.
- Gleanster Research, Measuring the impact
of lead nurturing on the sales pipeline.
Driving Leads
Closing
Nurturing

17. Dynamic Landing Pages
& Forms
Campaign Tracking
Blogging and RSS
Email Integration
VisitorID (Anonymous
Site Visitor Identification)
Reporting/Analytics
Next Generation Email Campaigns
Google AdWords Integration
Nurturing
Closing
Blog & RSS
EmailCampaign
Tracking
Dynamic
Landing Pages
Reporting
Analytics
Visitor ID
Google
AdWords
Next Gen
Emails
Driving Leads
DRIVING

18. Lead Scoring
NURTURIN
G
Dynamic, Behavior-Based Email
Drip Campaigns for Nurturing
Behavioral Based Lead
Tracking (Life of the Lead)
Dynamic List Building
/Segmentation
Nurturing
Closing
Driving Leads Blog & RSS
EmailCampaign
Tracking
Dynamic
Landing Pages
Reporting
Analytics
Visitor ID
Google
AdWords
Next Gen
Emails
Dynamic, Drip
Campaigns
Lead
Scoring
Dynamic List
Building
Behavioral
Based Lead
Tracking

19. Nurturing
Driving Leads
Dynamic, Drip
Campaigns
Lead
Scoring
Dynamic List
Building
Behavioral
Based Lead
Tracking
Blog & RSS
EmailCampaign
Tracking
Dynamic
Landing Pages
Reporting
Analytics
Visitor ID
Google
AdWords
Smart Email
Sales
Management
Shopping
Cart
CRM/CRM
Integration
Lead
Scoring
ROI Analytics
& Reporting
Social Integration
Smart Emails and
Trackable Media
Sales Email Automations
for Post-contact Nurturing
End-to-end ROI/Reporting
and Analytics
Shopping Cart Integration
/Abandonment - B2C
CRM/CRM Integration - B2B
Lead Scoring
Social Integration (Life of the
Lead)
Sales Management/Notification
CLOSING
Next Gen
Emails
Closing

20. Nurturing
Closing
Driving Leads
Smart Email
Sales
Management
Shopping
Cart
CRM/CRM
Integration
Social Integration
Lead
Scoring
ROI Analytics
& Reporting
Dynamic, Drip
Campaigns
Lead
Scoring
Dynamic List
Building
Behavioral
Based Lead
Tracking
Blog & RSS
EmailCampaign
Tracking
Dynamic
Landing Pages
Reporting
Analytics
Next Gen
Emails
Visitor ID
Google
AdWords
Your Funnel
Just Got Wider

21. Powerful. Affordable.
Marketing Automation.
The ROI of
Marketing Automation

22. The average ROI from implementing marketing
automation is 27.8 percent. Almost every single
company of the 83 reported positive ROI, with four of
them reporting massive 150% increases in revenue.
- VentureBeat, Marketing Automation ROI Hits 28%. 5/5/2014

23. 75% of companies using marketing
automation see ROI within 12
months, 44% within 6 months.
Source: 20-incredible-marketing-automation-stats, 2013
58% of marketers said the
biggest benefit of marketing
automation was increased
opportunities, including up-selling
and more timely
communications.Source: Marketer vs Machine, 2015
Companies that use marketing
automation generate twice as many
leads as those just using email
software.
Source: 30 Marketing Automation Statistics – 2015
Edition

24. Marketers who have adopted marketing
automation suggest that the biggest benefits are:
Source:
Redeye and TFM&A Insights The Marketing
Automation Report 2014
Better targeting their prospects
and existing customers.
Better email
marketing
Lead
management
Improving customer
experience
10%
Reduction of
human error
8%9%
30%
4%
Implementing
multichannel marketing
3%

25. Why do agencies offer
marketing automation to their clients?
Build higher value
relationships
Grow your agency by becoming
an integrated and indispensable
partner to your clients
Demonstrate
provable ROI
Show clients measurable
results with
comprehensive lead-to-
revenue reporting
Increase monthly
recurring revenue
Move from unpredictable
project work to retainer-
based relationships

26. Flexible platform
architecture
We work with everyone
SharpSpring is built around the needs of
agencies
… and it affects everything we do
Agency pricing model
1/10 cost of competitors
Month-to-month billing
Agency support
Always 100% free
Customer Success Manager
Agency features
Rebrandable platform
Multi-client management