1. The New Myspace
Emmet Molyneux
Sam Marlow
Sheldon Steele
Ryan Ejim

2. The Time of Success
• More than 110 Million
monthly active users
around the globe
• 1 in 4 Americans is on
Myspace
• Around 300,000 new
people sign up to
Myspace each day
• More than 8 million artists
and bands
• Sean Kingston
• Arctic Monkeys
• Dane Cook
• Still a main source of
music and entertainment

3. The Downfall
• Didn’t stay with
the competition
• Failure to
change
• News Feed
• Infamous
“like” button
• Late to respond
• 2006 MyspaceIM
• 2007 MyspaceTV

4. The Transformation
• The site has a player fixed on the bottom that plays as a users
tours the website
• It has adopted a Pinterest look with large pictures that make up a
users page
• You can sign in with a FB or Twitter account

5. Features
• Discover new music
with improved search
and new features
• Discover/Browse
• Top Charts
• Similar Songs
• Editors Picks
• Enter Raido mode for a
leanback listening
experience
• Listen to individual
songs, full albums, and
playlists on demand
• When last song is
played you will
automatically enter
radio mode based on

6. Target Market
• Change in targeted demographic
• New focus user profile “David
Croft”
• looks to be less of the
original target of young
adolescents bloggers and
start-up bands
• Trendy young urban
professional/student/creative
types
• Users of
Twitter, Tumblr, Facebook, Pi
nterest
• Serious musicians looking to
market themselves through
social networking
• Site redesign is focused on a heavy
touch/paneled interface
• Aimed at tablet, smartphone, and
touchscreen users

7. Justin Timberlake
Co-Owner
• Rupert Murdoch Purchases
Myspace for $580 million
• Tim Vanderhook and Justin
Timberlake purchase Myspace
from Murdoch for $35 million
• Timberlake will promote
Myspace himself
• Encouraged 1 million new users
to join

8. http://www.youtube.com/watch?v=P2Z7go11GNE

9. Questions?

10. Links
Pinterest:
 http://pinterest.com/molyneue/myspace/
Links to articles and blogs:
 http://goo.gl/ZQHah - The New York Times
 http://goo.gl/JPN1 - Crunch Base
 http://goo.gl/b4mu4 - Rolling Stone
 http://goo.gl/qHBtM - The Daily Beast
 http://goo.gl/hka6o - Mashable
 http://goo.gl/Gd563 - LA Times
 http://goo.gl/La2w0 - Hub Pages
 http://goo.gl/gXzId - Social Media Influence
 http://goo.gl/Rhlsy - Web - Strategist
Twitter:
 https://twitter.com/i/#!/molyneue/myspace - Twitter Myspace List
Youtube:
 http://www.youtube.com/watch?v=P2Z7go11GNE - Myspace
Video