VT Virtual Session - What's the Role of Language in CX?
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In conversation with The Experience Maker, Dan Gingiss.
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VT Virtual Session - What's the Role of Language in CX?
- 1. VT Virtual Session What’s the Role of Language in Customer Experience? In conversation with The Experience Maker, Dan Gingiss VT Virtual Session: July 23rd, 12pm EST
- 2. ˇˇ VIRTUAL SESSION HOUSEKEEPING • Our call will last approx. 1 hour. • Please ask your questions in the ‘Question’ facility – we have lots of time for questions planned. • This is an interview style webinar with only a few slides. We will make these available for you. • The recording will be shared a few days after this webinar. • Please complete the survey at the end of the session. Let me know what you’d like to see in future!
- 3. TOPICS Theme Discovery Document Shredding & Compliance Matrix Readability & Single Tone of Voice Analysis Acronym Checker VT Insights Compare Docs & Excel Sheets VT Docs VT Readability Plain Language WE’LL COVER TODAY Customer Experience (CX)
- 4. MEET • Evelyn Wolf • CMO, VisibleThread • evelyn.wolf@visiblethread.com • Dan Gingiss • Customer experience speaker and coach • dan@dangingiss.com YOUR SPEAKERS
- 5. ˇˇ LANGUAGE & CX EXAMPLES
- 6. ˇˇ LANGUAGE & CX EXAMPLES
- 7. ˇˇ LANGUAGE & CX EXAMPLES
- 8. ˇˇ LANGUAGE & CX EXAMPLES
- 9. ˇˇ LANGUAGE & CX EXAMPLES
- 10. SIX TIPS FOR USING LANGUAGE TO IMPROVE CX 1. Look at every single communication channel 2. Write in plain language – no long sentences, no complex terms 3. Do not use acronyms or industry jargon 4. Have a creative/funny person review all materials 5. Read everything out loud like your high school English teacher taught you! 6. Use VisibleThread to ensure language is at an appropriate grade level Bonus: Write the way you speak!
- 12. ˇˇ READY TO PUT CX INTO PRACTICE? Get a free 60-minute coaching session with Dan & Evelyn • Bring your biggest CX challenge • Share a piece of communication to analyze (a customer letter, terms, offer, manual, brochure…if it has words, we’ll work through it!) • Get tips from Dan & Evelyn on how to overcome your CX challenges • Walk away with communications optimized for CX Up for it? Then hurry! We have just 5 sessions to give away, so email me now: evelyn.wolf@visiblethread.com
- 13. ˇˇ THANK YOU FOR JOINING US www.DanGingiss.com www.VisibleThread.com Contact Dan Gingiss: dan@dangingiss.com Contact Evelyn Wolf @ VisibleThread: info@visiblethread.com