1. DIGITAL MEDIA TECHNOLOGY & WINE
SERIES
SOCIAL MEDIA MARKETING & WINE (Tencent)
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2. #vinitaly2013
@vinitalytour
@steviekim222
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3. • Alfonso Cevola, Corporate Director Fine Wine at Glazer’s & 2012 Wine Blog Awards
Winner
• Alder Yarrow, Founder of Vinography
• Leos Tian, Director of New Food Magazine
• Gong Dan, Senior Editor of Sh.QQ.com
• Marcello Albergoni, Sales Director Talent Solutions, LinkedIn Italy
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4. Tencent
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5. one step online lifestyle services
Tencent group
= No.1 in China

6. Tencent
No.1in China&No.4 in the world internet company
(Unit: USD Billion)
Internet company market capitalization rankings
Source ： Yahoo Finance in 2012,5.31
•Founded in November 1998
•Stock Exchange in Hong Kong 2004
•Branches all around the world 20000staffs
04/19/13
•one-step online lifestyle services profoundly influenced

7. QQ We chat
04/19/13

8. QQ IM
More than IM
Link to wine business
04/19/13

9. QQIM | the world's largest online community largest
online community at the time.
2012, 784 million active user accounts
approximately 157 million users online
Each QQ users have at least 70 friends, QQ dialogue over 8 billion times a day.
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10. QQIM | Cooperation with nokia
How many users changed their qq skin :
The Nokia “red cloud”qq skin activities 7,635,960
QQ IM Conversation window
QQ IM Main Page

11. WECHAT
wechat
wechat
￭ User QTY 300 million 20 countries high-end users
￭ Link to Wine business

12. LINK to Winebusiness
以手机通讯录为 核心，打通 QQ 关 系链 、微博关 系链 、邮 箱关 系链 、朋友关 系链 。
own followers broadcast imformation
(one-to-many) Directional push

13. Cooperation with Chevrolet
scan
scan
•QR CORD

14. Other main products
www.qq.com
用户总览 Tencent weibo
425 million registered users
active users 170 million,
Page View: active accounts ： 68 million
2.17billion
Tencent video
Monthly amount of video playback:
2.3billion
Monthly user to override:
90million
频道日均流量 首页日均流量
日均用户数（万）
( 万) ( 万)
217,955 4,856 15,712
*Source ： iUserTracker *Source ：腾讯 2011Q3 财报 14

15. Mobile| We are China largest mobile service provider
70% of China Mobile GPRS traffic from Tencent wireless service.
Mobile QQIM Mobile www.qq.com Mobile QQ browser Mobile tencent weibo
Source: 腾讯内部 2011 年 8 月统计数据
All products has mobile equivalents/applications

16. 04/19/13