ForumCon: The Lean Community, David Spinks

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ForumCon 2014

Tecnologia Negócios

The Lean Community
Simple Tactics for Building Thriving
Communities
@DavidSpinks

Steve Blank
Customer Development
Eric Ries
Lean Startup

The 3 P’s
1. People
2. Problem
3. Platform

“I’m looking for a Giants community” Why?
"I want to connect with other die hard Giants fans.” Why?
“I don't like the existing forums.” Why?
“Everyone just trolls. No one talks about strategy” Why?
“I keep stats on every game and want to compare ideas.” Why?
“It’s a hobby I do to relax after I get home from work.”

“ There are people who belong
and people who do not.”
– McMillan and Chavis
Boundaries

Membership
1. Boundaries
2. Emotional safety

“Boundaries provide the structure and
security that protect group intimacy.”
- McMillan and Chavis
Emotional Safety

Membership
1. Boundaries
2. Emotional safety
3. A sense of belonging and
identification

Belonging
and Identification
“The belief that one fits in the group, has
acceptance by the group, and a willingness to
sacrifice for the group.”
- McMillan and Chavis
.

Membership
1. Boundaries
2. Emotional safety
3. A sense of belonging and
identification
4. Personal investment

Personal Investment
“Working for membership will provide a feeling
that one has earned a place in the group and as
a consequence, membership will be more
meaningful and valuable.”
- McMillan and Chavis
.

Membership
1. Boundaries
2. Emotional safety
3. A sense of belonging and
identification
4. Personal investment
5. A common symbol system

Common
Symbol System
“Groups use these social conventions (e.g., rites
of passage, language, dress) intentionally…to
create social distance between members and
nonmembers.”
- McMillan and Chavis

Influence
Fulfillment of Needs
Shared Emotional
Connection

Thank you!
@DavidSpinks
http://cmxhub.com
David@cmxhub.com

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ForumCon: The Lean Community, David Spinks

1. The Lean Community Simple Tactics for Building Thriving Communities @DavidSpinks

3. Community = Product

4. Steve Blank Customer Development Eric Ries Lean Startup

6. Validated Learning

7. The 3 P’s 1. People 2. Problem 3. Platform

8. Start talking to people

9. The 5 Whys

10. “I’m looking for a Giants community” Why? "I want to connect with other die hard Giants fans.” Why? “I don't like the existing forums.” Why? “Everyone just trolls. No one talks about strategy” Why? “I keep stats on every game and want to compare ideas.” Why? “It’s a hobby I do to relax after I get home from work.”

11. Add quantitative research

12. Minimum Viable Community (MVC)

13. Start simple.

14. Is it working?

15.

16. Membership

17. Membership 1. Boundaries

18. “ There are people who belong and people who do not.” – McMillan and Chavis Boundaries

19. Membership 1. Boundaries 2. Emotional safety

20. “Boundaries provide the structure and security that protect group intimacy.” - McMillan and Chavis Emotional Safety

21. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification

22. Belonging and Identification “The belief that one fits in the group, has acceptance by the group, and a willingness to sacrifice for the group.” - McMillan and Chavis .

23. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment

24. Personal Investment “Working for membership will provide a feeling that one has earned a place in the group and as a consequence, membership will be more meaningful and valuable.” - McMillan and Chavis .

25. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment 5. A common symbol system

26. Common Symbol System “Groups use these social conventions (e.g., rites of passage, language, dress) intentionally…to create social distance between members and nonmembers.” - McMillan and Chavis

27. Influence Fulfillment of Needs Shared Emotional Connection

28. Pivot or Persevere

29. Community as a Business

30. Thank you! @DavidSpinks http://cmxhub.com David@cmxhub.com

ForumCon: The Lean Community, David Spinks

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