The Fundraising Fantastic 4: Google+, Twitter, Facebook & LinkedIn. Your CRM database is the key to managing your world, strengthening relationships with your supporters and ultimately raising more funds. So, where do Google+, Twitter, Facebook and LinkedIn fit in? What’s the benefit of social media? Who’s doing this already, how does it work and is it really raising funds or awareness? What’s the strategy for linking your social media fundraising, membership or lobbying activities with your CRM database solution? This presentation is Copyright © AdvantageNFP by Redbourn Business Systems Limited 2012 with all rights reserved. Please do not distribute this presentation without first confirming with Vasileios.Kospanos@AdvantageNFP.com Thank You

1. The Fundraising Fantastic Four 15 th February 2012 Steve Cast, MInstF & Vasileios Kospanos, MBA

4. Where? When? Why? How? Who? What? So? Then? But? The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited

5. Question and Answer Session At The End The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited

7. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Available Social Media

8. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four

9. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Audience Survey

10. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four

11. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc ( source Wikipedia 9/2/12)

14. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it

15. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited “ Facebook is a great tool for communicating with our audience. There are some great opportunities for small charities to really make it work if they can come up with something creative or innovative” Ben, War Child

16. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited

17. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited

18. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four

19. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as " tweets " . It was created in March 2006 by Jack Dorsey and launched that July. ( source Wikipedia 9/2/12)

22. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it

23. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it

24. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Adopt A Monkey http://www.youtube.com/watch?v=AgVB6c5X-xU

25. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited

26. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited “ We need to keep engaging with donors through social media and embrace other social media platforms too. Everybody is using Twitter and we don’t see a good reason why charities shouldn’t try and market themselves through social media for more effective fundraising.” Susie & Claire, Nordoff Robbins

27. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration

28. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration

29. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration

30. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration

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32. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration

33. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration

34. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration

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39. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration

40. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration

41. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration

42. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four

43. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. ( source Wikipedia 9/2/12)

46. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it

47. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited

48. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four

49. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Google+ is a social networking and identity service, operated by Google Inc. and introduces new services identified as Circles and Hangouts. ( source Wikipedia 9/2/12)

52. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it

53. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited

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56. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Social Media Integration & Holistic Approach Case Study #1

57. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Find Your Feet is a UK-based international development charity, developing successful poverty-relief programmes in India, Malawi, Nepal and Zimbabwe.

58. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited

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61. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited “ It is essential to remember when using social media that you can’t just pump information out on your cause, you need to offer the audience something more to encourage them to continue following you and remain interested, such as related videos and articles” Jessica, Find Your Feet

62. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Social Media Integration & Holistic Approach Case Study #2

63. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The World Development Movement is a UK-based anti-poverty campaigning organisation with a worldwide reputation for tackling hard-hitting, controversial issues.

64. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited

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68. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited “ It requires a lot of engagement to be successful with social media and each site requires a different approach. For example, still visuals like cartoons and infographics work really well on Facebook and Pinterest , while videos are great for Google+ , and blog posts and articles on Twitter . It’s important to take a strategic approach and focus on what you want to achieve.” Pontus , World Development Movement

69. #watchthisspace The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four

70. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Need More Help? Visit Stand 8 www.AdvantageNFP.com [email_address]

71. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Question & Answer Session

72. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Please Give Us Your Feedback Email [email_address] For a copy of this presentation please visit www.AdvantageNFP.com , leave us your business card, or visit us on Stand 8 today or tomorrow. #AdvantageNFP #TFF4 #CHASE2012

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74. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Need More Help? Visit Stand 8 www.AdvantageNFP.com [email_address]