The workshop focused on evaluating experiences in the video game industry through collaboration between industry professionals and academics. The workshop format was intended to generate shared understanding by leveraging the perspectives of both groups. The presentation discussed defining and measuring fun, proposing that fun is contextual and involves elements of narrative, immersion, and engagement. A model was introduced to predict fun based on individual traits and the environment.

1. Event Title: “Play: The workshop” Date: 12th of September 2008 Speaker: Robert Grigg Company: University of Portsmouth Topic: “Where is fun today?” www.use8.net www.twitter.com/use8 *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties ..

2. Event Description Methods for evaluating experience within the video games industry are growing and changing at a rapid pace. The South East Gaming Symposium is an innovative workshop that brings together industry professionals and academics to understand the mutual challenges that they face within the field. The workshop format creates the perfect environment to generate a shared understanding; leveraging both academic and industry participation as knowledge co-creators in the development of robust and reliable methods for evaluating experience. *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties ..

3. Where is FUN today? Robert Grigg Advanced Games Research Group School of Creative Technologies Faculty of Creative and Cultural Industries University of Portsmouth

26. The Fun Unification Model (Newman)

37. Male Experience

38. Female Experience

45. Thank you! For more information about Use8 events please visit: www.use8.net Or follow us on Twitter: www.twitter.com/use8 *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties ..