Youtube Video Marketing Tips

YOUTUBE
MARKETING
TECHNIQUES
YouTube Video Marketing Tips
unnikrishnanjs@hotmail.com

Competitor Analysis

Steps to be Integrated Initially
• Create compelling videos.
• Make your video findable.
• Brand your YouTube channel.
• Use annotations to build subscribers.
• Post a bulletin and alert your friends and subscribers.
• Use YouTube Ads.
• Leverage other social media platforms.
• Review YouTube Insights for more.
• Add you tube pop up on website.

Create Compelling Videos.
• We should create content that addresses your
audience’s needs. Our goal should be to create
videos that are helpful, valuable and
compelling to make them interesting and
hence increase returning visitors more.

Make your Video Findable.
• Your videos should be findable both within and
outside of YouTube. Videos often appear on the
first page of search engines, and our competition is
to place it on the top of the search results page.
For these we have to focus on three key areas.
•Title
•Description
•Tags

Put Compelling Content First
Create Calls to Action
Here are a few important actions to use on your videos:
•Subscribe: Give your viewer a reason to subscribe (e.g., new videos every week
or never missing an episode).
•Like / Add to Favorites / Share: Ask your viewers to “like,” “favorite,” and
“share” the video so your content appears in more places across YouTube. You’ll
be amazed at the reaction you get when you simply ask for it.
•Comments: Encourage your audience to participate by asking a specific
question or requesting a topic they’d like to see covered in an upcoming video.
•Video Graphics: Create a video “end slate” that appears at the end of the video
to direct viewers to your website or related videos on our channel or partner
channel.

Create Regular Content
Consistently updating your channel with content
will keep your channel feed active, increase your
presence on YouTube, and help you build an
audience. It should be keyword rich content and
not stuffing.

Title (or Headline)

Description

Brand your YouTube Channel.
•Turn your channel into a destination.
•Create a custom background and choose your colors to
match your branding.
•Choose “Player View” as your layout.
•Create Playlists and feature your best content in the right
column.

Use Annotations to Build Subscribers.
•We can add annotations to your YouTube videos that
include clickable calls to action.
•These annotations appear on top of your videos for a
specified length of time and can include links to other
videos, playlists or channels, or include a subscribe
option.
•Note: Annotations must not affect watch time.

Annotations

Post a Bulletin and alert your Friends
and Subscribers.
At the top of your channel is the Post Bulletin
tab. You can create a bulletin and a link to a
video that will appear on your subscribers’ and
friends’ home pages

Use YouTube Ads.

Customize your Channel (Appearance)

Watch-time
While getting views is important, knowing how long
your viewers are watching your videos is a much
stronger indication of how well they are performing.
YouTube is optimizing its search and discovery
algorithm based on watch-time

Build Your Community
It is essential that you interact and engage with your
community.
An engaged community of viewers often leads to a loyal
following.

Cross-Promote with Other
Channels
To increase your reach on YouTube, make it a
priority to identify and reach out to other similar
channels to cross-promote or collaborate in a
mutually beneficial manner.

Outreach to Blogs
Blogs, media outlets, and other websites are always
looking for great content to feature. Leverage their
audience and reach to grow your YouTube presence.

Leverage other Social Media Platforms.
• Website Blog
• Face book
• Twitter.
• Google Plus
• All Major Social Media Websites
Add Custom and Social Links

Proper Link building Techniques
Post our you tube links on proper websites ( Guest
blogging or something else like that) which is relevant to
our content or marketing field
PR sites
Blog commenting
Related forum posting & discussions
Image sharing sites
Q&A sites

Important things to be focused
 Content is King
The content is what will drive visitors back to
a site. So a video must have a decent concept,
but one shouldn’t agonize over determining
the best “viral” video possible.

Important tips in content
•Make it short: 1 to 3 mins is ideal
•Design for remixing: Create a video that is simple
enough to be remixed
•Don’t make an outright ad: If a video feels like an ad,
viewers won’t share it
•Make it shocking: Give a viewer no choice but to
investigate further

Core Strategy: Getting onto
the “Most Viewed” page
The core concept of video marketing on YouTube is to
harness the power of the site’s traffic.
Blogs ( Back link our YouTube site with site blog)
Forums
MySpace
Face book
Email lists
Friends

Releasing videos
Give particular time interval for uploading
each videos. Don’t upload more videos at a
time.

47 important steps For Promotion &
marketing
#1 Business Cards
#2 T-Shirt Marketing
#3 Branded Accessories
#4 Social Media Profiles
#5 Email Marketing
#6 True View Advertisements
#7 Video Search Engine Optimization
#8 Blogging
#9 Forums
#10 Contests

marketing
#11 Go to VidCon
#12 Meetup Group
#13 Collab Videos
#14 Speak at Events
#15 Video Commenting
#16 Blog Commenting
#17 Sticker Marketing
#18 Advertise on Your Car
#19 Write for Magazines
#20 Get Published in the Press

marketing
#21 Start a Podcast
#22 Email Signature
#23 Guest Blogging
#24 Rent a Booth
#25 Host a Workshop
#26 Google Plus Community
#27 YouTube Fan Finder Program
#28 Interact with Your Audience
#29 Compelling YouTube Thumbnails
#30 Use Hashtags

marketing
#31 Allow Embeds
#32 Encourage Sharing
#33 Use Playlists
34 Awesome Titles
#35 Create Consistent Video Content
#36 Host a Webinar
#37 Social Bookmarking Sites
#38 YouTube Tags
#39 Question and Answer Videos
#40 Print out Flyers

marketing
# 41 Use QR codes
#42 Word of Mouth
#43 Public Bulletin Boards
#44 Partnering with a Brand
#45 Google Hangouts
#46 Create a Facebook Group
#47 Set Homepages to YouTube Channel

Review YouTube Insights for more

Youtube Video Marketing Tips

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (12)

Semelhante a Youtube Video Marketing Tips

Semelhante a Youtube Video Marketing Tips (20)

Último

Último (20)

Youtube Video Marketing Tips