Building a better content experience is the future of content marketing. Through Uberflip's platform, entire organizations can work together to create exceptional experiences throughout the entire buyer journey. Learn more at http://uberflip.com.

1. 1

2. WE NOW LIVE IN THE NETFLIX ERA

3. But they still get thisBuyers expect this
But,
when
it
comes
to
content
marketing…
An engaging, tailored and intuitiveexperience A generic, staticand alphabetized experience

4. ORGANIZATIONS HAVEN’T EVOLVED
Poor Buyer
Experience
Cumbersome
Processes
Lack of
Personalization

5. 5
Marketers are under more pressure than ever before.
BUT WE LACK INFRASTRUCTURE
TO CREATE, TAILOR AND CONTROL
CONTENT EXPERIENCES.

6. 6
THE STATUS QUO IS BROKEN

7. STAYING THE COURSE
Limited abilityto optimize
- sacrificingconversation
and engagement
PAINFUL
PROCESSES
NOT
SCALABLE
HOMOGENOUS
EXPERIENCE
LIMITED
CONTENTROI
Longredesigns,
projectmanagement
and IT bottlenecks
Difficultto create
multipleexperiencesfor
other usecases.
Spendingmajor dollarsto
send peopleto thesame
experience.

8. EVOLVE & ADAPT
Gain thecontrol to manage
and optimizeexperiences
for your goals.
BECOME
AGILE
SCALE YOUR
CONTENT
CUSTOMIZE
EXPERIENCES
GAIN
CONTROL
Movequicklyand avoid
cumbersomeprocesses
and bottlenecks.
Leveragecontent
marketingacrossthe
entirebuyer journey.
Tailor experiencesfor
differentusecases,buyers
and audiencesegments.

9. WHATDOES CONTENT
LOOK LIKEAT SCALE?
Resource
Center
Account-Based
Marketing
Campaigns
& Microsites
Knowledge
Base
Tailored
Content Hub
Account
Management
Prospecting
& ABS
Pipeline
Acceleration

10. UBERFLIP FACILITATES THE CREATION
OF TAILORED CONTENT EXPERIENCES
ACROSS THE ENTIRE BUYER JOURNEY
Starting with marketing and expanding to sales and customer success.

11. AGGREGATE
CONTENT
TO CREATE & SCALE
EXPERIENCES
THAT FUEL
THE BUYER JOURNEY
FOR BETTER
CONTROL
Video
Social
Blog
eBooks &
Whitepapers
Tailor
Convert
Integrate
Measure
Resource Center
Account-Based Marketing
Campaigns & Microsites
Knowledge Base
Content Hub
Sales Enablement
Awareness
Engagement
Consideration
Decision
Advocacy
HOW UBERFLIP WORKS

12. LET’S SEE UBERFLIP
IN ACTION!

13. SCALE CONTENT WITH UBERFLIP
Morecontrol so you
streamlineprocess,be
agileand scalecontent.
CUSTOMIZATION OPTIMIZATIONINFRASTRUCTURE
Tailor experiencesfor buyers,
audiencesegmentsand other
usecases.
Optimizeeveryexperienceto
align with your goalsand hit
your targets.

14. CASE STUDIES

15. OPTIMIZED
RESOURCE CENTER
AND INCREASED
CONVERSIONS
BY 46%
Justin Gonzalez,
Senior Marketing Manager
@ DoubleDutch

16. CREATED AN
INTEGRATED
EXPERIENCE USING
UBERFLIP API +
STANDALONE
SOLUTION
Eyo Sama,
Consultant - Solution Architecture
@ Cirque du Soleil

17. 7 EXPERIENCES LIVE.
GENERATED 7000+
NET NEW LEADS
WITH HOLIDAY
CAMPAIGN
Olivia Wang,
Marketing Communication
Manager
@ Microsoft
7000+ LEADS!

18. Dayna Rothman, VP of Marketing
@ EverString
CREATES AND
SENDS HIGHLY
TARGETED STREAMS
OF CONTENT FOR
TARGET ACCOUNTS
USING UBERFLIP +
SHOUT

19. Jim D’Arcangelo,
VP of Marketing @ Booker
TRIPLED
INBOUND LEAD
VOLUME WHILE
DECREASING CPL
BY 71%

20. INCREASED MRR
ATTRIBUTED TO
CONTENT BY 56%
Tom Snow,
AnalystRelationsSpecialist@ Dyn

21. INCREASED LEAD
CONVERSION BY
250% COMPARED
TO TRADITIONAL
LANDING PAGE

22. INCREASED LEAD
CONVERSION BY
250% COMPARED
TO TRADITIONAL
LANDING PAGE

23. 23
METRICS

27. 27
BUILD vs. BUY

28. VP Marketing
GraphicDesigner
DemandGen
Developer
Marketing Mary
BUILD VS. BUY: TRADITIONAL OPTIONS DON’T SET YOU UP FORSUCCESS
Built In House Outsource to Agency

29. BUILD
Timeto Launch 1 to 2 months 3 to 6 months
Outcome Tailoredexperiencethat youcan control,manage
andoptimize.Scalableacross thebuyer journey.
Static, onedimensional experiencethatisdifficultto
manageandnotscalable.
Infrastructure Yes No
Resources Content Marketer,Demand Gen
Content Marketer,Demand Gen, Design, Front-
end Dev,Back-end Dev, Project Manager
Personalization Yes No
Insights Yes Limited
Sales Enablement Yes No
Optimization Yes Limited
OngoingSupport& Updates Yes Depends
Uberflip
sets
marketers
up
with
the
infrastructure
they
need
to
control,
personalize
and
scale
content
experiences
for
countless
use
cases.

30. About Uberflip
Based inToronto,Canada
20+ Integrations
62 Employees
INVESTORS
Year founded:2012
Jay Baer
Convince &
Convert,
NYT Best-Seller
Ann Handley
Chief Content Officer
MarketingProfs
Don Listwin
Cisco,
Openwave
Gokul Rajaram
Square,
Facebook,
Google
Seth
Lieberman
SnapApp
Jonathan Lister
VP Sales,Marketing
Solutions,
LinkedIn
1300+ Customers

31. 31
Questions?

32. LearnMore
About How Uberflip Works!