This document discusses the history and evolution of social networks and mobile user experience. It outlines key developments like the first mobile phone call in 1973, the transition to SMS messaging, and the expansion of content to include images, video, and location-based sharing. It proposes rethinking the user experience from end-to-end and provides recommendations like streamlining phonebooks, improving conversations, reducing unnecessary tasks, moving away from hardware-centric designs, and enabling automatic connections and inline content viewing. The goal is to innovate the mobile experience as social networks continue integrating across different channels.

1. User Experience e Social Networks
Innovazione in Mobilità
Alessandro Galetto UXconference 2009
Head of Product Development Innovating Experience
3

2. This document represents personal
opinions on the subject, and it is not
recommended or endorsed by the
Company I work for.
This is not a representation of past, present,
or future strategy of my Company.
All the information and data in this
document are in the public domain.

3. 1 Le origini

4. 3 Aprile 1973
Martin Cooper
Motorola

5. 30 anni più tardi...

8. 2 Il peccato originale

10. 3 La transizione

11. SMS

12. S M
S

13. S SM

14. 4 Il contenuto

15. Testo

16. Immagini

17. Video

18. Links

19. Posizione

20. 5 Ripensare la UX

21. E2E

22. 6 Come?

23. 6.1 Phonebook

24. 6.2 Conversazioni

25. 6.3 Lavorare meno

27. 6.4 Dimentichiamo il rocker

28. 6.5 Connessioni automatiche

29. 6.6 Contenuti inline

30. 6.7 Interazioni fisiche

31. Grazie

32. Let’s go social!
http://facebook.com/alessandro.galetto
http://twitter.com/baloss
http://www.linkedin.com/in/alessandrogaletto
http://www.dotdust.com
a.galetto@gmail.com
http://friendfeed.com/dotdust

33. Photo Credits
• Slide 7 - http://www.flickr.com/photos/herzogbr
• Slide 8 - http://www.flickr.com/photos/luckygirllefty
• Slide 9 - http://www.flickr.com/photos/oberazzi
• Slide 22 - http://www.flickr.com/photos/paullikespics
• Slide 22 - http://www.flickr.com/photos/10271567@N05
• Slide 23 - http://www.flickr.com/photos/daemonized
• Slide 25 - http://www.flickr.com/photos/mbsurf
• Slide 26 - http://www.flickr.com/photos/chrisk4u
• Slide 27 - http://www.flickr.com/photos/clintjcl
• Slide 28 - http://www.flickr.com/photos/drewmyers