Empathy: The Science of Feeling. Do You Have Enough Empathy to Reach Your Full UX Potential? - Bernadette Irizarry and Emma Chittenden
•
12 gostaram•5,589 visualizações
Ever wondered what makes some practitioners truly great? Is there something in how they are wired that sets them apart and amplifies their contributions on products, projects, and within organizations? Our presenters will explore how recent advances in brain science and empathic competency may offer practice owners and businesses measurable ways to hire and cultivate individuals who can make a true difference in the success of their products and teams. The two will share findings from their 2015 survey of more than 500 practitioners throughout Europe, Canada and the United States on the importance of empathy in designing informational environments. Join our presenters and hear how a conversation about hiring for fit, the role of certifications, and predicting team success resulted in a journey to understand what really makes us tick. (Participant count will be updated after research fields to reflect actual participant numbers and respondent geographies).
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (20)
Semelhante a Empathy: The Science of Feeling. Do You Have Enough Empathy to Reach Your Full UX Potential? - Bernadette Irizarry and Emma Chittenden
Semelhante a Empathy: The Science of Feeling. Do You Have Enough Empathy to Reach Your Full UX Potential? - Bernadette Irizarry and Emma Chittenden (20)
Mais de UXPA International
Mais de UXPA International (20)
Último
Último (20)
Empathy: The Science of Feeling. Do You Have Enough Empathy to Reach Your Full UX Potential? - Bernadette Irizarry and Emma Chittenden
- 1. EMPATHY: SCIENCE OF FEELING UXPA 2015 | June 25, 2015 Bern Irizarry @bernirizarry bern@empathyux.com Emma Chittenden @emchi emma@empathyux.com
- 2. Where we started Our journey began in London…
- 3. Bernadette Irizarry CEO and Founder VLVT / Velvet Hammer @bernirizarry Emma Chittenden CEO Oubliette @emchi
- 7. What is empathy? Is it “real”? Is it scientific?
- 8. @bernirizarry, @emchi Baron-Cohen, Simon. Zero Degrees of Empathy, 2011 TEDxHouses of Parliament - https://www.youtube.com/watch?v=nXcU8x_xK18
- 9. @bernirizarry, @emchi “Empathy occurs when we suspend our single-minded focus of attention and instead adopt a double-minded focus of attention” Source: Baron-Cohen, Simon. Zero Degrees of Empathy, 2011
- 10. @bernirizarry, @emchi “Empathy is our ability to identify what someone else is thinking or feeling and to respond to their thought and feelings with appropriate emotion.” Source: Baron-Cohen, Simon. Zero Degrees of Empathy, 2011
- 11. @bernirizarry, @emchi Source: Baron-Cohen, Simon. Zero Degrees of Empathy, 2011 AFFECTIVECOGNITIVE (Also called Emotional Empathy)
- 12. @bernirizarry, @emchi THE EMPATHY BELL CURVE
- 14. Can it be observed? neuroscientists do the darnedest things
- 16. @bernirizarry, @emchi THE EMPATHY CIRCUIT Source: Baron-Cohen, Simon. Zero Degrees of Empathy, 2011, Illustration Produced by Mike Lombardo
- 18. Can it be measured? and why might we want to
- 21. Do we have consensus? cognitive empathy
- 22. @bernirizarry, @emchi DIFFERENT DEFINITIONS Mirroring Personal Distress Empathetic Concern Cognitive Empathy Self Empathy Emotional Empathy Source: Young, Indi. Practical Empathy, 2015
- 23. Should UX own empathy? Teams and empathy
- 25. @bernirizarry, @emchi • Online survey fielded to UX, Design, Engineering and Management teams • 40 Empathy Quotient from Autism Research Center, original filler questions were not recreated here • Set of question perception of importance of empathy in their work, team and company • Currently building greater response set to allow for cross-tabs on team mix and methodologies TEST DESIGN
- 26. @bernirizarry, @emchi PHASE 1: Makers Online Survey (June 2015) • See where we are at as “makers” • Do profiles emerge? • What is our perception of empathy? • How and what are we practicing today? • What if any correlation exist to team mix? PHASE 2: Longitudinal Study with Teams (September 2016) • Can we move the empathy needle for teams? • How do teams respond when incorporating empathetic mindset? • How is that reflected in their product TEST DESIGN
- 27. 1. I can easily tell if someone else wants to enter a conversation. 2. I find it difficult to explain to others things that I understand easily, when they don’t understand it the first time. 3. I really enjoy caring for other people. 4. I find it hard to know what to do in a social situation. 5. People often tell me that I went too far in driving my point home in a discussion. 6. It doesn’t bother me too much if I am late meeting a friend. 7. Friendships and relationships are just too difficult, so I tend not to bother with them. 8. I often find it difficult to judge if something is rude or polite. 9. In a conversation, I tend to focus on my own thoughts rather than on what my listener might be thinking. 10. When I was a child, I enjoyed cutting up worms to see what would happen. SAMPLE QUESTIONS © 1998, 2015 Simon Baron Cohen, Sally Wainright
- 28. On average, most women score about 47 and most men about 42 on the Empathetic Quotient (EQ) Scale. 0–32 = Lower than Average 33–52 = Average 53–63 = Above Average 64–80 = High EMPATHY QUOTIENT SCORING © 1998, 2015 Simon Baron Cohen, Sally Wainright
- 37. WHAT HAPPENS NEXT • Currently building greater response set to allow for cross-tabs on team mix and methodologies. • Recruit and plan for longitudinal studies regarding methodologies and team mix.
- 38. Are we doing this right? deepening the UX toolkit
- 39. @bernirizarry, @emchi GATHER UNDERSTAND LOOK FOR PATTERN BRAINSTORM & STRATEGY DEVELOP APPLY • Accepting and Listening • Neutral • Perspective Gathering • Summarize • Spend Time Reviewing • Crystallize and write key ideas • Reactions, Guiding Principles • and Emotions • Investigate Similarities/Differences • Beliefs • Decision • Sketching • Storytelling • Share Support as they are not persuade
- 40. @bernirizarry, @emchi AriAr HOW DO I KNOW WHAT IS HAPPENING EMPATHETIC LISTENING FEELS DIFFERENT REVIEW FOR REACTIONS, EMOTIONS & GUIDING PRINCIPLES DISENGAGE & BUILD PLATFORM FOR SUPPORT PRACTICE AND ENGAGE CONSISTENTLY
- 41. @bernirizarry, @emchi AriAr Remember: •Be curious about everything •Be present •Strengthen quieting your mind (Meditation, Mindfulness) •Be supportive (Not a usability study) •Follow their lead (Leave the interview guide at home) •Tell me more about that? Why is that? Use as few words as possible while showing you are interested NOT YOUR AVERAGE INTERVIEW
- 42. @bernirizarry, @emchi “Both Akio Morita of Sony and Steve Jobs were famous for never commissioning market research — instead, they’d just walk around the world watching what people did. They’d put themselves in the shoes of their customers. https://hbr.org/2012/05/empathy-the-most-valuable-thing-they-t
- 48. @bernirizarry, @emchi You are still the creators and makers - this is the place where sparks and seeds land WELL DESIGNED BY JON KOLKO
- 49. @bernirizarry, @emchi • Empathy is about support not persuasion • It is a shared responsibility (Put the mantle down!) • Practice • Hire for curiosity • Invent new tools! THINGS TO REMEMBER