The Quiet Revolution of Visual Communications in the Western Enterprise. Richard Norris, Wainhouse Research

1. The Quiet Revolution of Visual Communications in
the Western Enterprise
Izmailovo Alpha
Moscow
April 6th, 2012
Richard Norris
Program Manager
Wainhouse Research

2. © 2011 Wainhouse 2
Agenda
•
Some History
•
The Millenium Age of Conferencing (2000-now)
•
What’s happening in the Enterprise today and what’s
driving the changes
•
The Services driven future
•
Summary

3. 3
Wainhouse Research Overview
•
Market research & consulting firm
–
Founded 1999
•
Focus
–
Videoconferencing, collaboration, & unified communications
•
Clients
–
End Users
–
Manufacturers
–
Channel Partners
–
Financial Community
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© 2011 Wainhouse

4. Andrew Davis
Videoconferencing
Boston
Richard Norris
Videoconferencing
Paris
Stacy Austin-Li
Chinese UC&C
Specialist
Madison, WI
Scott Walters
Hosted Collaboration
Services
Pittsburgh
Ira Weinstein
Videoconferencing
Ft Lauderdale
Marc Beattie
Hosted Collaboration Services
Boston
Make Smarter Decisions
Stefan Karapetkov
Videoconferencing
San Jose
Bill Haskins
Unified
Communications
Denver
Andy Nilssen
Personal Web-Based Collaboration
Tampa
Alan Greenberg
Distance Ed &
eLearning
Austin
11 Analysts
Dedicated to UC&C
Steve Vonder Haar
Streaming &
Webcasting
Dallas

5. © 2011 Wainhouse 5
My Credentials
Then...
•
Global Conferencing Manager – Mars Inc.
•
Responsible for:
–
400 video end-points (26 countries)
–
6 bridges (3 x video, 3 x audio)
–
Developing/managing internal, self-service VC booking system
Now.....
• End-User focus Consultancy
• WR Events Director
• Point9 Executive Director
̶
End-User collaboration industry association

6. Some History

7. A Brief History of Videoconferencing Time
© 2011 Wainhouse 7
Earth
cools
Mobility
& social
Alex G. Bell
ISDN
intro
Cisco TP
New-normal
economics &
technology
UC & SIP
H323
IP video
LifeSize intros
HD

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The Dark Ages: 80’s-90’s
•
Rooms were VC enabled, not people
•
Inter-operability was a distant dream
•
TDM networks – copper pipes, some
ISDN
•
EXPENSE! - $100,000+ per room
•
Nightmare to for users to understand
•
A technology only adopted by the very
determined, or the completely insane

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Why did we bother?
•
Business’ were beginning to go global
•
Visionary CEO’s could understand the
competitive edge that greater collaboration
could bring
•
Pharmaceuticals could perhaps shave 6
months off the development cycles for new
drugs – worth many millions $$$
•
Always justified on travel savings but not the
real prize

10. © 2011 Wainhouse 10
The (first) New Dawn – 1996
•
Industry standards – H.320 and then H.323
changed the game
•
B2B visual communications became a
possibility
•
PictureTel Swiftsite changed the game – 1996
•
Set-top appliances brought costs down to
$10,000 per room
•
Mars
•
1989-1996: 22 units
•
1996-2000: 250 units

11. The post-IP Era

12. © 2011 Wainhouse 12
The (second) New Dawn – 2000 to today
•
IP networks removed the uncertainty of calling
•
You dial and the call goes through
•
‘No-Cost’ calling
•
IP brought videconferencing into the IT
mainstream
•
Network Managers didn’t like it
•
The videoconferencing world was now all
about set-top room systems sitting on IP
networks
•
Costs were down, reliability up.... The future
looks very good!

13. © 2011 Wainhouse 13
High Definition
•
HD gave another major boost to visual
communications
•
It made VC be what people always expected
it to look like
•
Would not be possible unless underpinned by
high speed IP networks
Lower costs
Improved
quality
HD
Improved
reliability

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Cisco & Telepresence
•
2006 - Cisco introduces ‘immersive visual
communications’ called telepresence
•
Massive impact on the visual communications
industry – mostly because of Cisco’s
marketing
•
Telepresence started to appear in people’s
homes via TV series

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Cisco & Telepresence ... Why?

16. The Enterprise Today

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VC in the Enterprise Today
•
Visual Communications are now becoming
prevalent, mainstream and mission critical
•
Becoming a feature in other (UC) applications
•
Ownership of collaboration in the enterprise is
not clear
•
VC is part of IT
•
The need for greater collaboration is now
accepted but there’s great fear, uncertainty
and doubt
•
Video is now the new voice

18. © 2011 Wainhouse 18
VC in the Enterprise Today
•
Visual Communications are now becoming
prevalent, mainstream and mission critical
•
Becoming a feature in other (UC) applications
•
Ownership of collaboration in the enterprise is
not clear
•
VC is part of IT
•
The need for greater collaboration is now
accepted but there’s great fear, uncertainty
and doubt
•
Video is now the new voice

19. © 2011 Wainhouse 19
Collaboration & Mobility
•
Senior Management now accept that
collaboration and conferencing are important
to their business efficiency and effectiveness
•
The messaging from major players (their
existing partners) – MS, IBM, Avaya, Cisco
etc have reached the boardroom
•
UC & Mobility are the hottest buzzwords
•
Use of Visual Communications embedded
within other collaborative applications is
becoming widespread

20. © 2011 Wainhouse 20
Collaboration & Mobility
Source: WR Rich Media Metrics – Dec 2011
530 respondents/298 end-users

21. © 2011 Wainhouse 21
Collaboration & Mobility
Source: WR Rich Media Metrics – Dec 2011
530 respondents/298 end-users

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Collaboration & Mobility
•
People are now being empowered
and NOT rooms – B I G change!
•
Collaboration is being driven down
to the user
•
Users are dictating how and where
they work
–
BYOD
–
High growth in home workers
•
Tablet PC’s with collaboration
applications are becoming common
•
Cloud services are the future

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Collaboration & Mobility
2,250,000,000
Tooth brushes
in use

24. © 2011 Wainhouse 24
Collaboration & Mobility
6,900,000,000
World population

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Collaboration & Mobility
... So 4.6B people
don’t own toothbrushes!!

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Collaboration & Mobility
>5,000,000,000
mobile phone subscriptions

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Collaboration & Mobility
>double the people own
mobile phones than own
toothbrushes!

28. Mobility in the Enterprise

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Where do you usually work from?
Options
Home office
Branch office
HQ
Travel & work on road
Source: WR 2011 User Survey

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Old-Style Corporate Office
§ Bored workers
§ Poor motivation
§ Poor productivity
§ No creativity
§ No individuality
§ NO COLLABORATION

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Times are changing
§ 20-30m US people work from
home at least 1 day/week
§ 74% increase since 2005 in US
workers working from home at
least 1 day/month
§ 61% of federal employees are
considered eligible for telework
Ø
5.2% do so on a regular
basis
Source: Telework Research Network

32. © 2012 Wainhouse 32
Source: AT&T 2010 Calculations

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What increases / decreases your use of
conferencing services?
Source: WR 2011 User Survey
Options
Travel restrictions
Encouragement by management
Increased productivity
Budgetary reasons
Climate
Other

34. © 2011 Wainhouse 34
Has your use of conferencing services
changed this year versus last year?
Source: WR 2011 User Survey
Options
Much more
Somewhat more
About the same
Less
Audio, Web, Video} >50%

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So……
•
Users are spending less time in the corporate office
•
More time on the road or home offices .......
•
Using more conferencing/collaborative services
•
Using their own devices
–
iPads
–
Androids
–
Smart Phones
•
Cloud services are a natural choice
–
no Capex

36. Summary

37. © 2011 Wainhouse 37
In Summary....
-
More people, with more services, by 2014
-
>40M UCaaS users
-
>139M audio users
-
>131M web users
-
>176M video users
-
More services become cloud-based
-
More cloud-based services provide intelligent
integration
-
More intelligent integration provides a “preference
for use” and drives greater demand

38. Richard Norris
Tel: +44 207 023 9347
Email: richard@wainhouse.com
www.wainhouse.com
Thank You
Make Smarter Decisions