How to use strategic planning to develop a creative company where the experience comes first—for consumers, clients and employees.
Prepared for a guest lecture at SF State University.
8. TO BE A RESPECTED
CREATIVE AGENCY WHERE
THE EXPERIENCE GETTING
THERE IS AS GREAT AS THE
WORK ITSELF.
IT’S THE EXPERIENCE
THAT MATTERS.
8
9. NOT a shoe company NOT a coffee company NOT an airline
Customer experience Customer experience Customer experience
People People People
9
10. People. Inextricably connected inside and outside.
PEOPLE (CUSTOMERS) PEOPLE (TEAM)
BE RESPECTED LEAD COMPETENT
CLIENTS & PORTFOLIO AVAILABLE
AWARDS REAL
GREAT WORK IDEAS COLLABORATION
EXECUTION PROCESS
RESULTS STANDARDS
GREAT EXPERIENCE NO SURPRISES “COMMUNICATIONSHIPS”
CONSISTENCY GROWTH
FUN FUN
10
24. Results: What ultimately defines great work.
11,553
12,000
10,000
Offer 5
Offer 4
8,000
No. of Leads
6,000
Email
Offer 3
4,000
Offer 2
Banners
Offer 1
2,000
DM
0
1
6
6
9
16
23
.2
.9
6
3
0
6
13
20
27
4
11
22
25
4
8
15
2
.1
.2
.3
n.
b.
b.
r.
ay
ne
ne
ar
ar
n.
b.
b.
r.
r.
r.
ay
ay
ay
ne
Ap
Ja
Fe
Fe
ar
ar
ar
M
Ju
Ju
M
M
Ap
Ap
Ap
Ja
Fe
Fe
M
M
M
Ju
M
M
M
24
27. Uncovering SEO (It’s really not that complicated)
A Content Strategy Toolkit
The Learn Phase A Power User’s Guide to LinkedIn
How to Avoid Masturbation in the Blogosphere
Trans-Media Storytelling
How to Optimize a PDF
Grid Design
Zimbra Refresher
Keynote Basics
Process Evolution Roundtable
HTML 5: The Geekening
Photo Search
How Can I Be a Better Manager
Battle Decks
Figuring Our Someone Else’s Website
7 Reasons Your Co-Workers Hate You
How to Write a Winning Presentation
Take a Trip on the Shortbus
How to be More Nimble 27