This document outlines a customer marketing program for a supplier company. The program includes an e-zine, customer portal microsite, quarterly promotions, recipes, and sales training to promote the supplier's products and services. It aims to become a trusted information source for customers, foster close relationships, help customers increase sales and consumer engagement, and position the supplier as a leader in technology and social media utilization.

1. Customer
Marketing
Program
Rich
for
Products
JULY 17, 2012

3. The Opportunity

4. Sales Increase
restaurant meals retail purchases
2012*
2011 *
*Period of February through April Source: U.S. Department of Commerce

5. Sales Increase
restaurant meals retail purchases
2012* +6.6%
2011 *
*Period of February through April Source: U.S. Department of Commerce

6. Consumers Need a Nudge

7. Consumers Need a Nudge

8. The Deal is Done
Source: Nation’s Restaurant News

9. The Deal is Done
Source: Nation’s Restaurant News

10. Aim for the Heart
Source: Nation’s Restaurant News

11. More than a Meal

12. More than a Meal
green & hip &
customized customized
healthy & artisan quality
customized baking
genuine Italian
family experience
health oriented,
under 450 calories

13. Technology = Relevance
Source: NRA 2012 Restaurant Industry Forecast

14. Technology = Relevance
Source: NRA 2012 Restaurant Industry Forecast

15. Millennials
Source: Nation’s Restaurant News

16. Millennials
$173.95
per month on restaurant
meals
$111.19
national average
Source: Nation’s Restaurant News

18. The Industry

19. Buying Process

20. Knowledge = Power

21. What’s a supplier to do?

23. The Idea

26. Customer Marketing
Program
E-zine
Customer Portal Microsite
Quarterly Promotions
Recipes
Sales Training

49. Promoting the WORKS

53. Social Media
(to come)

54. Restaurants respond
Source: NRA 2012 Restaurant Industry Forecast

56. Why the WORKS?

57. Why the WORKS?

58. Why the WORKS?
Become a trusted information source for customers
who are self-educating
Foster and nurture close relationships with key
customers to become their “core supplier”
Opportunity to sell more to existing customers
Opportunity to add new customers

59. Why the WORKS?
Help customers increase consumer engagement
and nudge consumers to visit their restaurants
and foodservice operations
Help customers sell more to consumers
through promotions
Become a leader in technology utilization and
mentor customers in social media

60. Customer
Marketing
Program
Rich
for
Products
JULY 17, 2012