1. The Hospitality Experience
We Are
Your Solution
The Concept
A personalized conversation
with every guest based on
preferences and proximity.
Welcome to the New Guest Experience
The Experience
Hotel specific information
delivered into the guest’s hands
through their loyalty app.
The Opportunity
Deliver hotel created unique
personalized offers, experiences
and messages.
@TE2 2015. Confidential and Proprietary

2. Elevate the guest experience to a new level of
enjoyment and convenience
Dream Explore
Inspire Play
Display beautiful images.
Overlay local data.
Link directly to map or activity.
Live map with guest location.
Overlay points-of-interest.
Overlay time-based activities.
Browse day-of-activities.
Animate activities based on time of day or
priority.
Animated time-based environmental
elements.
Animate the resort boats on map.
INNOVATE
Send contextual messages to guests based on their proximity to POI.
Broadcast ad-hoc experiences to guests.
Deliver scheduled/ad hoc broadcast experiences to guests.
@TE2 2015. Confidential and Proprietary

3. A real-time contextual experience is based on a
customer’s identity, their proximity and the time of day
Identity: Send personalized messages based on
guest preferences, demographics, and behavior
such as hotel loyalty level, dining preferences, and
purchases.
Proximity: Trigger promotions based on when
guests arrive, depart, or how long they dwell within
the hotel or any point of interest.
Time: Deliver promotions and messages based on
time of day, room check-in time, and inventory
availability to drive intent and relevance.
Automated: Quickly build automated marketing
campaigns with template-driven workflows.
Real-Time Ad Hoc: React instantly to the unexpected
weather or guest needs at your hotel by creating
and sending promotions in real-time.
Mobile App,
Ads &
Content
Points of
Interest on Map
Digital Signage
In-App
Messaging Push
Messages Beacons
Wireless
GPS
Connect marketing and operations, in real-time, across
platforms with each guest at each location
@TE2 2015. Confidential and Proprietary

4. Mission Control provides the hotel with guest location
to understand their behavior and patterns
Mission Control reports on guests usage throughout
the day as well as day over day comparisons
@TE2 2015. Confidential and Proprietary

5. Mission Control provides communication stats in real
time
Come take our class! Active POI Arrival: Pool
Departure greeting Active Venue Exit
10% off meal Active POI Arrival: El Meson
15% off gift Active POI Arrival: Gift Shop
Order ahead at best restaurant Active Broadcast inside the venue
Product sale Inactive POI Arrival: Gift Shop
Departure greeting Active Venue Exit
Movies in 1 hour Active Broadcast inside the venue
Order ahead restaurant offer Ready Broadcast inside the venue
Weekend special - $5 off Active Broadcast inside the venue
@TE2 2015. Confidential and Proprietary
Mission Control also provides the ability to
communicate directly with the guest based on profile,
location and time
@TE2 2015. Confidential and Proprietary

6. Way finding and Contextual messages enable the cus-
tomer to make the most of their time on property
Contextually relevant based on guest profile (return visi-
tor, first time visitor, loyalty member, family vs. singles.)
If loyalty member, include the current point status and
number of points to next the next level.
Welcome Message triggered on arrival
at resort
Wayfinding.
Overlay time based activities.
Live Branded map with guest location &
points-of-interest
Contextually relevant based on guest profile (return visi-
tor, first time visitor, loyalty member, family vs. singles.)
If loyalty member, include the current point status and
number of points to next the next level.
Remind guests that they can check-in via the app.
Broadcast and/or In-App messages geared
to resort traveler
TE2 Market Place:
The marketing channel for your neighborhood.
Proximity Based Marketing.
Beacons and Indoor Messaging.
Seamless Loyalty Program.
Social Reputation Management.
Follow, message and reward.
Recommendations, photos and followers.
1 to 1 messaging comments, info, map and
directions.
Menu or products info.
@TE2 2015. Confidential and Proprietary

7. Experiences are customized to communicate
conference specific information
Start delivering Experiences
Oversees usage of the resort’s digital mobile space.
Works with the Event organizer to have appropri-
ate POI, messages, content set up.
Conference specific messaging & value-add ser-
vices as part of facility.
Remind guests that they can check-in via the app.
Property marketing staff operates Mission
Control
Welcome Message triggered on conference entry.
Conference Schedules & Agenda management.
User self-selects for specific lectures & talks.
Reminders sent for sessions; updates on room or
schedule changes.
Map & points of interest around the venue
(beyond the usual restrooms and food.)
Expo Traffic Driver.
Messages triggered on entering key booths.
Scavenger hunt, visit a certain number of booths,
you get a badge or special offer.
Broadcast messages for sponsors to drive booth
traffic.
Convenience & Engagement
TE2 will provide the initial setup including:
• Digital Buildout.
• Beacon hardware installation and setup.
• Platform Deployment & Mission Control
per venue.
• Platform configurations with corporate
Systems of Record (SORs.)
• Creation of live branded map per venue
(if required.)
• Operations Training.
• On Property training for Mission Con-
trol.
• Technical training related to usage of
APIs.
@TE2 2015. Confidential and Proprietary

8. Promote and advertise to on-property guests
If open tables are available, send free appetizer offer to
guests in hotel who haven’t already eaten in restaurant.
If reservations for dinner are light for family restaurant,
send 50% off second entrée after 3 pm to all premium
members.
Send all loyalty members on property at 3 pm snorkel
rental for 25% off.
If spa appointments light after 2 pm next day, send all
premium members offer: book 1 spa treatment and get
25% off second treatment.
Perishable Inventory Promotions for Food / Bev -trig-
gered by time of day, profile
Offer option to upgrade to all guests upon arrival if
they sign up for loyalty program.
Book the upgrade within the app.
Room Upgrade
Reminder to book dinner reservations. Recom-
mend restaurant based on profile (family, single,
etc.), enable guest to book reservation through
app.
Other Food & Bev. Promotions to increase ARPU
For families with kids, send reminder at 3 pm to
book Kids’ Camp for following day.
Book reservation through the app.
Reserve Children’s activities –triggered by profil
time of day
Opt-in to digital breakfast coupons on check-in.
Trigger coupon when enter restaurant.
Single-use coupon w/redeem ‘button’ to expire.
Breakfast Coupon Management / Redemption.
@TE2 2015. Confidential and Proprietary