- High tempo testing is a system for growth that focuses on testing new solutions quickly and cheaply through an agile process of building, testing, and analyzing experiments.
- The key is to have the proper framework of goals, metrics, and a repeatable process of ideating, prioritizing, running experiments, and analyzing results to improve the customer acquisition, activation, retention, revenue, and referral (AARRR) funnel.
- A growth team should consist of roles like a growth master, developer, analyst, and specialists in areas like UX, content, and SEO who work together within the testing system to identify ideas, run experiments, and learn what drives growth.
3. Last time:
◉ Pirate Metrics are Acquisition, Activation, Retention,
Revenue, Referral (AARRR!!!!)
◉ Each customer segment/channel is different and should
be treated accordingly - aka should have its own, different
AARRR factors
◉ You should find 3 channels:
Best performing (%)
Largest volume (#)
Lowest cost ($)
◉ There is qualitative and quantitative data analysis
4. Next meetings will focus on:
◉ Pirate Metrics Workshop
◉ Tests and Experiments
◉ B2B
◉ B2C
19. First - set up goals to achieve,
metrics, strategy (for M,Q or Y)
20.
21. ◉Which funnel level are we working
on? (like activation)
◉What are we strong at? (i.e. SEO,
SEM)
◉What budget do we have?
◉What overall company goals to
achieve? (i.e. revenue increase 50%
YoY)
◉What do we measure? What’s
growth for us?
22. Second - build a repeatable and
scalable machine, that looks like
this
25. Experiment Doc:
1. What is the test?
2. What was the hypothesis?
3. What was the experiment configuration?
4. What were the texts, graphics
5. Did it succeed or not?
6. Why did it (not) work?
7. What can we improve?
8. What have we learned
27. ◉Watch the competition
◉Read, read, read and again - read a lot
(growthhackers.com , medium.com, Quora etc.)
◉Brainstorm
◉Organize workshops
◉Use external advisors
◉Ask the entire company to participate
35. Impact (potential impact)
Confidence (how certain are you that it
will work)
Ease (how easy is to introduce it)
On a scale of 1-10
+ working hours, if needed
+ anything that suits an organisation
36. They all have to focus on how will
they move the One-Metric-That-
Matters (OMTM)
37. + Each idea should be linked
to particular level of a
funnel (AARRR)
40. Each test must have a
hypothesis, which we are
verifying
41. For example:
We have X traffic from Facebook a
week (no ads) and we want to
improve it. I think we should increase
the number of posts x2 daily and the
traffic will increase by 50%.
64. SEO PPC Email CRO Product
SEO guy
Dev
Content
Analytics
Ads guy
Dev
Graphic
Analytics
Email guy
Dev
Content
Analytics
Dev
Analytics
UX
Dev
UX
Analytics
65. ‘Growth Master’
Someone who’s making sure, you’re
focusing only on growth
Developer
Front-end / Full Stack /
Full Stack Overflow
66. ‘Growth Master’
Someone who’s making sure, you’re
focusing only on growth
Developer
Front-end / Full Stack /
Full Stack Overflow (joke)
76. Growth Team might therefore
consist of 1 - 2 - 3 - 4 - ∞*
* but remember you’ll need to manage them, so infinity is not a good idea.
Up to a few people full time (4 - 6) should be enough in most cases
77. No matter the size, some things
must be jointly shared
102. 1. Goal setting is critical to sustainable growth
2. Focus on high leverage goals
3. Communicate goals widely
4. Follow growth hacking process to achieve
goals
112. To sum it up:
◉ Growth is built on proper Process,
People and Systemization
◉ The process should consist of
Ideation, Prioritization,
Experimentation and Analysis
◉ Focus on the areas where you can
have the biggest impact
118. Any questions ?
You can find us at
◉ tomzduda@gmail.com
◉ a.p.wesolowski@gmail.com
◉ michal@webgrowth.com
Thanks!
Notas do Editor
We will begin by speaking on the overall growth mindsetAfter that we will focus on specific channels and topics
Adam
Arek
Tomek
Adam
Arek
Tomek
Adam
Arek
Tomek
Adam
Arek
Tomek
Adam
Arek
Tomek
Adam
Arek
Tomek
Adam
Arek
Tomek
Adam
Arek
Tomek
Adam
Arek
Tomek
Adam
Arek
Tomek
Adam
Arek
Tomek
And depending on your capabilities (bugdet, traffic volume)
Adam
Arek
Tomek
Adam
Arek
Tomek
Adam
Arek
Tomek
A question to audience – who is:
Dev
Analytics
Paid campaigns
Content and/or SEO
Designer/UX
What differentiate Growth Hacking from Marketing?
[DATA-BASED] It’s data-based, hence requires a lot of analytics, tests and statistic
[PIRATE METRICS] It covers more than acquisition (it’s implemented in product)
[TECH-SAVVY] It uses technology and coding as a leverage and ‘out-of-the-box’ approach to Marketing
[GREAT UX] It’s focus on great experience and high satisfaction
[DIFFERENT CHANNELS] It tests and uses different channels to get the customer
Always:
DEV and Analytics
And:
Community guy,
What must be shared:
All are focused on one metric - Growth/One KPI that matters
All members are on the same page
All has growth hacking mindset
All are data-driven
At some point all needs to be multidisciplinary
Pirate Metrics - odgłos, który robią piraci ;)
Pirate Metrics - odgłos, który robią piraci ;)
Pirate Metrics - odgłos, który robią piraci ;)
Pirate Metrics - odgłos, który robią piraci ;)
What did we miss? What else can we do? Does anything require clarification?