Make sure you always think about integrating a digital ecosystem in your strategy because if you don't have any, you won't make it.

1. How is your digital ecosystem today ?

2. No matter whether you are an artist,

3. a
product
designer,

4. or maybe you have your own business,

5. or a bright idea just came up
to your mind.

6. Just make sure
you always think about integrating a
digital ecosystem
in your strategy
because
if you don’t have any
…
you won’t make it

7. How can I
determine the
digital ecosystem
for my business
strategy ?

8. Step 1 > a responsive website
consider your website as a headquarter for your
digital ecosystem
make sure that mobile users easily can access and
read your information by creating a responsive
website

9. Step 2 > (big) data marketing
start catching customer data and build out a data
base allowing you to fine-tune your audience when
- sending out newsletters and tailor made offers
- displaying customized content

10. Step 3 >
social media
set up a social media
plan depending on:
- your type of business or
brand
- your business targets

11. Step 4 > crosschannel marketing
create traffic between all your offline en online
business activities

12. Step 5 > content is king
related articles, music, images, movies, infographics,
reports, … Content is the 02 for your digital ecosystem

13. Step 6 > content is king …
when shared !
Like happiness is only real when shared

14. Previous steps
are the main pilars
for your
digital ecosystem
now, let’s have a look
how it works

15. Your potential customers are out here

16. Adver'sing – Op'miza'on – News
to target audience
Responsive
Website
CONTENT
collec'ng
producing
BIG
DATA
Mobile
Apps
Social
Media
Your media:
Push and pull them by deploying your
digital ecosystem

17. Push and pull them by deploying your
digital ecosystem

18. As you can see, these customers will
become part of your
digital ecosystem
like for example Robert

19. who’s just discovered the offer you have
been promoting on your facebook company
page. He’ll certainly contact you or buy it
from your webshop.

20. Make all your Roberts (or Rita’s) stay,
keep them happy.
They’ll become the best ambassadors
for your business or brand.
So, a digital ecosystem ?
Yes for sure.

21. Please do not hesitate using, sharing or commen'ng this
video. Feel free to contact or follow me on social media.
#lifeisgood
Tom
Tom Sweetlove bvba,
“Connec'ng your business”
T. +32 498 725 743
E-Mail: tom@tomsweetlove.com
TwiFer: @tomsweetlove