Todd Stoker University of Phoenix AET 560 Facilitating Change

1. City Community College
Change Process
Communication Plan
Todd Stoker
University of Phoenix
AET 560 Facilitating Change
Dr. Charity Jennings
July 20, 2021

2. Establish the need for change to
using the learning management
system of CANVAS.
The First Objective
Describe the impact CANVAS will
have on staff and students.
The Second Objective
Express structural processes and
organizational changes that will
occur.
The Third Objective
Communication
Plan Objectives
Provide continual progress updates
throughout the change process.
The Fourth Objective

3. The organizational change communication plan must
strategically target stakeholders at CCC.
Communication Plan Target
Audience & Justification
Target Audience Justification
University Department
Leadership
Department leadership must be aligned with the vision of the change to ensure
proper implementation.
Instructional Staff Do to the critical nature of implementation of CANVAS instructional staff must
be included in the communication plan at all levels.
Students Understanding the implementation process, usage, usage expectations, and
intentional feedback loops provides reasoning for targeting students.
Community Partners External factors can promote or inhibit change so targeting community partners
with the communication plan reduces potential barriers.
Business Partners Business partners are essential in connecting students and staff in the
business community and play an integral part in positive change.

4. Communication
Plan Roles &
Responsibilities
Roles Responsibilities
CCC Admin and
Leadership Team
Drive the vision and linking to change goals. Facilitate messages with content
creator on communication team for distribution schedules
Communication
Content Creators
Create marketable content for communication plan based on leadership vision and
communication plan goals.
Implementers Deliver designed communication content to respective audience within time
frequencies.
Tech Support Provide continued technological system and logistical support for communication
plan delivery and execution.
Communication Team Analysis feedback and adjust communication plan based on results.

5. • Vision Linking
• Feedback Buy-in
Phase One:
Ramping up the
need for change.
Communication
Plan Framework

6. Communication
Plan Framework
• Adoption
• Implementation
• Feedback and
Adapt
Phase Two:
Targeted
Specifics

7. • Celebrating wins
• Identifying
continued growth
Communication
Plan Framework
Phase Three:
Celebration and
Continued
Progress

8. Frequency and Forms of Communication
Framework Phase Communication
Form
Frequency
Phase One •Face to face
•Social Media
•Website based
•Print (Newsletters/
Marketing)
•Monthly
•Daily
•Daily
•Monthly
Phase Two •Face to face (Training)
•Social Media
•Website
•Print
•Monthly
•Daily
•Daily
•Monthly
Phase Three •Face to face
•Social Media
•Website
•Blog
•Print (Awards/
Announcements)
•Monthly
•Daily
•Daily
•Weekly
•Monthly

9. Each phase of the communication plan will illicit feedback from
stakeholders regarding communication plan specifics and
objectives.
Feedback
As feedback is provided actionable steps will be taken to adapt the
communication plan to better suit the needs of stakeholders.
Flexible Adaptations
Organizational change teams implementing CANVAS will analyze and
discuss feedback about the communication plan.
Analysis
Communication
Plan Evaluation

10. References Cawsey, T. F., Deszca, G., & Ingols, C.
(2015). Organizational change (3rd ed.).
SAGE Publications.
Joffe, M., & Glynn, S. (2002). Facilitating
Change and Empowering Employees. The
Journal of Change Management, 2(4), 369–
379.