Ever wondered why your website is not showing up in Google searches? Ever wish your website generated more business for your company? SEO (Search Engine Optimization) is the process of organically elevating the visibility of a website in a search engine’s search results. Search engines, such as Google, review every website and grade it based on specific criteria. The SEO experts at JumpSIX marketing use various tools and industry knowledge to correct present issues on your website and increase the credibility of your website for search engines. Check out this presentation to learn more about how JumpSIX Digital Marketing can help you achieve your online marketing goals.
2. • SEO: (Search Engine Optimization)
is the process of organically affecting
the visibility of a website or a web page
in a search engine’s search results.
PLA
Paid Search Ads
Organic Listings
• Content Marketing: the marketing process for creating and
distributing relevant and valuable content organically for the purpose
of attracting, acquiring and engaging a clearly defined target audience
with the overall objective of driving a profitable customer action.
WHAT IS SEOAND
CONTENT MARKETING?
3. • Relevance:
Google looks at how relevant the content
and keywords of a given website are based
on what is actually being searched.
• How relevant is the content and the actual words used
on your web site and web pages?
You must have both to win!
• Authority:
Establishing your business as the leader of a
specific topic and translating that information
in a meaningful way across the web.
• How many web pages are talking about and linking back
to your website or web page as the authority on a topic
important to your business?
HOW DOES IT ALL WORK?
R E L E V A N C E A N D A U T H O R I T Y
R E L E V A N C E
A U T H O R I T Y
4. • Title Tag:
The main text which describes an online
document or web page. Used on search
engine results pages to display a short
preview for a given page.
• H1 Headline:
Often the visual header on the page, but
can be the name or title of the page.
Both headers and subheads are tagged in
accordance with their level of importance.
• Meta Descriptions:
Concise explanations of the contents of
web pages. Commonly used on search
engine results pages to display a simple
preview for the given page.
• Body Copy:
Quite simply, this is what the user came
to see and is thus extremely important
to search engines.This is the actual
content on the page.
It is important to note that all of these factors need to match up based on the keyword research.
Keywords are critical and must be included in each of these four factors.
KEY FACTORS IN DETERMINING
RELEVANCY AND AUTHORITY
5. THREE
STEPS
Step 1: Competitive Analysis
and Keyword Search Research:
• JUMPSIX Marketing will conduct a comprehensive
competitive analysis to see how you match up to
your biggest competitors.
• We will also research the keywords that are being
searched in your industry to determine how to add
more relevance to your site.
• Finally, we will conduct an in depth analysis of your
current site to identify the issues that are working
against SEO.
TO SUCCESS
Step 3: On-Page SEO:
• JUMPSIX Marketing will correct current SEO
problems on your site and update your
current content to include the most
important keywords.We will also update
your title tag, meta descriptions, and H1 headline.
• When we are finished, your site will include
critical keywords and relevant content!
• JUMPSIX Marketing will begin creating new
and important content, for you, to increase
your authority in the eyes of Google.
•The new content will come in the form of blogs,
new web pages, newsletters, videos and more!
• We will ensure that all new content points
right back to your website!
Step 2: Google My Business/Local
directory listing match and update:
• JUMPSIX Marketing will create and maintain your
business listings on the sites, apps, and directories
that factor most into local search engine results.
We will help your local customers find you online!
• 74% of internet users perform local queries.
• 20% of all computer searches are locally focused.
• Over 50% of mobile searches have local intent.
Accurate local listings and local optimization
is essential for businesses of all sizes to maintain
relevancy – on and offline
6. THE BIGPICTURE OF
SEO AND CONTENT MARKETING
1 2 3 4 5 6 7 8 9 10 11 12Months
Paid Search
SEO and Content Marketing
7. WHY 12 MONTHS?
PAID SEARCH
VS.
SEO/CONTENT MARKETING
• SEO/Content Marketing is a long-term
investment to get your customers to
organically click on your site when
searching online for your services.
It takes 12 months to see the true
benefits of SEO/Content Marketing.
• Paid search and Display Ads are a
short-term burst of traffic with little
to no long-term benefits.
8. CASE STUDY
LINDZEMCCARTER.COM
www.Lindzemccarter.com has been implementing the Jumpsix
Marketing Strategy for Search Engine Optimization for roughly 6
months. The thee categories she is interested in ranking for are,
“lifestyle photography Springfield, mo // Boudoir Photography
Springfield, mo // Wedding Photography Springfield, Mo.”
Her current rankings are as follows:
• lifestyle photography Springfield, mo #1
• Boudoir Photography Springfield, mo #4
• Wedding Photography Springfield, Mo # 9
This has resulting in an amazing intake of clients. She attributes
5 major jobs in the last 45 days as a direct result of the SEO
practices implemented by Jumpsix Marketing.
