The 2014 Annual Report outlines the growth of our company within the mobile advertising space over the past year. Though we still have much to do, we are encouraged by our progress and have complete faith that we will prevail in the end.

1. Annual
Review
2014

2. CEO
Remarks
2014
was
a
transformative
year
for
our
young
company.
It
was
the
year
we
moved
from
Early
Stage
Startup
to
Fast
Growth
Company.
The
transition,
was
challenging
for
our
team
both
professionally
and
personally,
but
incredibly
rewarding.
As
you
will
see
in
the
following
pages
we
have
an
engineered
a
strong
product,
on
top
of
a
powerful
strategy
that
will
provide
long
term
competitive
differentiation
in
a
very
crowded
but
extremely
lucrative
market.
We
are
taking
on,
and
winning
business
over
iconic
technology
companies
like
Google
and
Facebook.
We
have
quickly
established
ourselves
as
the
leader
of
a
new
and
skyrocketing
market
for
comprehensive
mobile
marketing
software.
As
I
reflect
on
the
past
year,
I
think
about
the
culture
and
values
we
have
built
in
our
company.
I
think
about
the
meaning
and
purpose
that
our
people
get
by
coming
in
every
day
and
tackling
truly
difficult
problems.
The
investments
that
we
have
made
in
selecting
only
the
very
best
people,
and
maintaining
the
highest
expectations
of
ourselves,
have
become
the
vaccine
that
shields
us
from
the
inevitably
stressful
and
difficult
path
we
have
chosen.
As
we
continue
our
fast
growth,
I
have
encouraged
all
of
our
people
to
reflect
daily
on
the
Stockdale
Paradox:
‘We
must
retain
faith
that
we
will
prevail
in
the
end,
regardless
of
the
difficulties.
AND
at
the
same
time…
We
must
confront
the
most
brutal
facts
of
our
current
reality,
whatever
they
might
be.’
If
we
keep
this
maxim
as
our
north
star,
we
can
continue
to
expect
amazing
things
we
never
thought
possible
in
2015.
Onward!
2
Rob
Emrich
Founder
&
CEO

3. Table
of
Contents
Overview
Technology
Revenue
Opera4ons
Crea4ve
+
Case
Studies
Company
growth
Market
growth
Financials
Strategy
The
Mobile
Majority
Annual
Review
2014
3

4. Recognized
in
2014
4

5. Financial
Milestones
5
$360K
$131M
Annualized
Run
Rate
$4M
$48M
Biggest
Single
Day
Revenue
Biggest
30
Day
Period
Revenue
Annualized
Run
Rate
100
Concurrent
Campaigns

6. Industry
Leading
Selection
Standards
Rigorous
Selection
Process
Applications
Hires
3,244
32
Hiring
Rate
1%
Rigorous
4-­‐5
session,
multi
test,
in
person
white-­‐
boarding
sessions
similar
to
Google
100%
meritocracy
Harvard
Goldman
Sacks
Y-­‐Combinator
Secret
Service
The
Mobile
Majority
Google
5.8%
4.4%
4%
1%
0.4%
1%
LESS
SELECTIVE
MORE
SELECTIVE

7. I
joined
The
Mobile
Majority
over
well
known
tech
companies
because
I
believed
they
had
a
massive
opportunity
to
provide
the
market
with
solutions
and
with
a
pace
and
attitude
that
every
Product
person
dreams
of
–
Marcos
Escalante
/
Head
of
Product
Technology
7

8. Technology
Leadership
Background
in
astro-­‐physics
and
CEO
of
high
frequency
software
development
firm
“Elastic”
in
Brazil
Chief
Technology
Officer
Ad
Tech
veteran
with
Mobile
focus
known
for
leading
Product
and
Technology
teams
to
deliver
massive
value
to
customers
Marcos
Escalante
Head
of
Product
Industry
veteran
responsible
for
building
and
architec4ng
big
data
solu4ons
for
CBS,
FullScreen,
MySpace,
and
Raytheon.
Cheolho
Minale
VP
of
Technology
Data
scien4st
and
engineer
who
helps
to
solve
problems
from
conceptualiza4on
to
soNware
realiza4on,
with
considerable
experience
in
online
display
adver4sing,
machine
learning,
big
data
technologies
Yongjia
Wang
Head
of
Data
Science
8
Marcelo
Wiermann

9. Technology
In
more
than
one
way
2014
was
a
critical
year
for
us.
It
was
the
year
we
pivoted
into
the
programmatic
buying
arena
and
almost
instantly
increased
n-­‐fold
our
ability
to
scale.
It
was
the
year
we
got
into
rich,
terabyte-­‐scale
Big
Data.
It
was
the
year
we
grew
our
engineering
team
from
a
scrappy
single
cell
squad
to
a
world
class
Agile
team
with
skill
sets
and
experience
levels
spread
across
the
board.
It
was
the
year
we
committed
to
delivering
a
bold
and
industry-­‐changing
vision.
In
more
than
one
way
2014
was
the
year
we
became
a
true
contender
in
a
market
that
has
at
its
core
the
antithesis
between
large
scale
spend
and
a
feeling
of
‘business
as
usual’
towards
levels
of
fraud
and
sub-­‐optimal
performance
that
would
probably
make
more
mature
industries
flinch.
This
was
the
year
we
set
off
in
a
course
to
revolutionize
how
business
is
done
in
our
industry
and
we
proved
we
can
do
it.
And
we
are
just
getting
started.
Reflections
on
2014
Thoughts
on
2015
If
there
is
one
thing
I
could
say
for
2015,
it
would
is
that
I
am
very
excited
about
2015.
We
have
the
team,
the
technological
basis,
the
know-­‐how
and
the
guts
to
deliver
on
our
bold
vision
of
reaching
the
top
tier
of
our
industry.
The
fact
is
that
we
have
a
lot
of
room
to
grow
and
a
lot
of
ground
to
cover.
We
have
got
the
basics
of
our
strategy
and
products
right.
We
have
a
good
team
of
engaged
people
that
we
can
use
to
further
grow
and
expand
while
maintaining
the
awesome
culture
that
defines
us.
2015
will
be
all
about
expanding
on
the
foundation
that
we
laid
in
the
previous
year.
It
will
be
about
delivering
more
polished
and
performant
versions
of
our
current
products,
increasing
our
base
of
customer
/
advocates
and
using
more
and
more
the
humongous
amount
of
rich,
contextual
data
we
have
access
to.
This
will
be
an
year
where
we
will
give
a
lot
of
people
a
run
for
their
money
and
show
that
we
can
do
better,
faster
and
with
more
reliability
than
most
of
our
competitors.
9
Marcelo
Wiermann
Review
of
the
Past
+
Predictions
for
the
Future
CTO

10. Huge
Growth
2
ENGINEERS
19
ENGINEERS
January
2014
January
2015
10
January
2013
January
2012
2
ENGINEERS
1
ENGINEER
As
a
technology
company
engineers
give
us
our
competitive
advantage.
The
are
also
extremely
difficult
to
recruit
because
there
is
a
massive
shortage
of
computer
science
talent.
We
have
shown
we
can
successfully
recruit
engineering
talent.
Bringing
talent
from
top
tier
companies
like
Quantcast,
Atlas,
and
Datalogix.
Technology:
Hiring

11. Rapid
Technology
Development
AdCast
3,944
Bidder
1,158
AdTags
711
Bider
Core
664
Demeter
264
AdKit
50
New
Tags
Storage
45
Sensor
25
11
6,861
Total
Git
Commits
2014
• Rewards
Dashboard
• PaeDae
In
App
• Rewards
iOS
SDK
• AdSynergy
Fully
Integrated
Mobile
Ad
Platform
• AdCast
Mobile
DSP
• AdKit
Universal
Ad
Delivery
• AdScore
Pre-­‐Bid
Fraud
Detection
• AudienceArchitect
Custom
Targeting
/
Audience
Builder
• Working
with
6
Exchanges
&
31
Ad
Networks
• Proprietary
CRM
Product
January
2014
January
2015
High
quality
code,
rapid
product
development

12. Offline-­‐to-­‐Online
CRM
Targeting
"
Build
mobile
audiences
using
customer
data
from
any
customer
relationship
management
system."
Build
on
the
Relationships
You
Already
Have.
Effective
marketing
isn’t
(just)
about
exposing
your
brand
to
new,
untapped
audiences.
It’s
about
turning
strangers
into
friends,
and
friends
into
customers.
Rather
than
starting
from
scratch,
use
what
you
know
about
prospects
and
customers
to
maintain
exposure
in
an
ongoing
and
relevant
way.
• Real-­‐Time,
Real
User
Matching
• Build
an
Audience
with
Confidence
• Different
Relationships,
Different
Uses
RealMatch™
Connecting
the
power
of
mobile
advertising
with
offline
CRM
data
12

13. AudienceArchitect™
13
Pinpointing
target
audiences
with
advanced
data
management
AudienceArchitect™
bolsters
external
data
sources
with
a
proprietary
database
full
of
billions
of
customer
interaction
records.
We
leverage
a
combination
of
1st-­‐party
(SDK-­‐
level),
2nd-­‐party
(RTB-­‐level),
and
3rd-­‐party
(data
provider-­‐level)
sources,
in
addition
to
our
own,
to
optimize
a
campaign’s
target
audience
in
real
time.
Through
an
ongoing
process
of
data
verification,
prediction,
and
machine
learning,
our
platform
is
able
to
achieve
significantly
higher
match
rates
and
accuracy
rates
than
other
providers.

14. Break
free
from
the
constraints
of
legacy
platforms
and
restrictive
SDK
environments.
AdKit™
speeds
up
the
development
process
plus
delivers
and
tracks
your
rich-­‐media
ad
flawlessly
across
any
environment
or
mobile
device
type.
Using
AdKit™,
developers
can
quickly
build
mobile
web
ads
with
rich
media
content
without
the
need
of
forced
UI
components.
Save
time
with
reusable
templates,
automated
device
determination/orientation
changes,
and
pre-­‐built
content
such
as
landing
or
error
pages.
Construct
and
deliver
the
most
engaging
rich-­‐media
mobile
ads
anywhere
AdKit™
14

15. Choose
from
the
Best
Cherry
pick
the
best
apps
and
sites
so
your
ads
are
only
shown
on
safe
and
effec4ve
sources.
Premium
Inventory
Select
from
a
variety
of
premium
sources
to
enable
up
to
full-­‐page
display
of
your
rich
media
and
video
ads.
Buy
Ads
in
Real-­‐Time
Our
technology
makes
it
easier
than
ever
to
buy
real-­‐
4me
mobile
phone
and
tablet
ad
impressions.
Integrate
with
Ease
With
full
use
of
all
The
Mobile
Majority’s
products,
AdCast™
helps
target,
op4mize,
track
data,
protect
against
fraud,
and
more.
AdCast™
Delivering
ads
to
the
world’s
best
mobile
exchanges,
channels,
and
networks
15

16. Our
proprietary
ad
scoring
index
guarantees
value
by
evaluating
publisher
reliability
and
CPM
pricing
so
you
have
access
to
consistently
viewable
impressions
at
the
best
prices
available.
• Ensure
quality
with
trusted
and
scored
inventory
• Boost
performance
• Protect
your
brand
• Gain
transparency
with
post-­‐campaign
site
reports
• Get
the
inventory
you
want
that
works
best
for
your
brand
and
campaign
AdScore™
Turning
fear
into
confidence
with
pre-­‐bid
placement
verification
16

17. In
my
20
years
in
digital,
13
in
mobile
I
haven’t
been
this
excited
about
an
opportunity
to
help
evolve
an
industry.
Our
technology
is
years
ahead
of
the
competition,
yet
a
couple
years
overdue
based
on
our
customers
needs.
The
traction
we
are
getting
is
faster
than
any
of
my
5
previous
sales
teams
–
Evan
Krauss
/
CRO
Revenue
17

18. Revenue
Leadership
Digital
media
veteran
with
a
proven
record
of
championing
and
developing
successful
businesses
in
important
emerging
market
sectors.
With
over
15
years
in
digital
media,
Amy
is
known
for
building
high
performing
teams
and
leadership
in
dynamic
marketplaces
Amy
Solomon
VP
Sales
East
Experienced
marketer
with
a
propensity
to
help
brands
tell
stories.
He
led
marke4ng
for
Rob
Emrich’s
previous
company
before
it
was
acquired,
and
he
has
joined
forces
to
do
it
again.
Matt
Russo
Head
of
Marketing
Former
CEO
&
co-­‐founder
of
mobile
city
travel
companion
Spotsi
and
alumni
of
Wieden
+
Kennedy
technology
incubator
Lauren
Wolff
Creative
Director
18
Evan
Krauss
CRO

19. Revenue
On
the
revenue
front,
the
first
half
2014
was
about
tes4ng
our
technology
with
live
customers,
proving
market
fit
and
honing
our
messaging
to
a^ract
the
right
customers.
ANer
successful
campaigns
with
a
number
of
fortune
100
brands
such
as
Unilever,
Bayer,
Paramount,
Hershey’s,
Hasbro,
Amazon,
Chase
and
7’11,
we
spent
the
2nd
half
of
the
year
building
out
our
revenue
organiza4on.
Our
team
at
the
end
of
the
year
consisted
of
5
sellers,
2
sales
support,
2
sales
opera4ons,
and
a
crea4ve
team
of
3.
All
but
1
are
new
employees
hired
during
the
2nd
half
2014.
We
are
very
excited
about
the
team
we
have
in
place
and
feel
strongly
they
are
the
right
team
to
help
us
hit
our
revenue
targets
and
beyond.
It
took
a
bit
longer
to
put
together
than
we
expected
but
it
is
one
of
the
best
I
have
put
together
in
my
20
years.
The
team
has
been
trained
and
in
market
selling
for
about
4
months
now.
The
pa^ern
of
driving
awareness,
interest,
intent,
and
test
buys
is
following
the
exact
pa^ern
I
would
expect
at
this
stage
of
our
business.
Reflections
on
2014
Thoughts
on
2015
With
over
200
sales
meetings
under
our
belt
and
an
ever-­‐growing
pipeline
we
feel
strongly
that
our
solutions
are
resonating
in
the
market.
We
have
met
with
and
are
seeing
traction
with
60
of
the
top
100
digital
spenders
today.
Many
of
which
have
already
led
to
RFP’s
and
closed
deals.
With
the
continued
increase
in
PR
attention
and
sales
momentum
we
are
seeing
good
traction
with
candidates
on
the
hiring
front
and
we
will
continue
to
hire
A+
talent
throughout
the
year.
We
expect
to
double
the
number
of
sellers
and
grow
our
support
team
by
roughly
50%
this
year.
19
Evan
Krauss
Review
of
the
Past
+
Predictions
for
the
Future
CRO

20. HIRING
GROWTH
TEAM
OF
14
January
2014
January
2015
January
2013
January
2012
TEAM
OF
3
SELLER
SUPPORT
TEAM
OF
3
TEAM
OF
2
Direct
Sales
Growth
REVENUE
GROWTH
20

21. Revenue
Growth
21
01
/
2014
01
/
2015
01
/
2013
01
/
2012
01
/
2014
01
/
2013
01
/
2012
Modeled
Revenue
Plan
Actual
&
Forecast
Revenue
Reseller
Revenue
01
/
2015
DIRECT
SALES
RESELLERS

22. We
take
a
very
disciplined
approach
to
our
growth
focusing
on
our
culture,
communication
and
alignment.
We
take
great
pains
to
develop
a
team
of
the
highest
caliber
who
embody
our
core
values
and
are
dedicated
to
the
ambitious
mission
we
have
set
for
ourselves.
Furthermore,
we
developed
the
processes
to
align
our
company
objectives
with
department
goals
and
individual
employee
tasks.
That
way,
we
are
all
striving
for
the
same
goal.
–
Sam
Kim
/
COO
Operations
22

23. Operations
Leadership
Sam
worked
in
the
IP
and
Business
space
at
Simpson
Thacher
and
Bartlett
LLP
before
becoming
a
partner
at
SGGS.
He
then
went
on
to
lead
Business
Development
efforts
at
Sensible
Medical
Solutions
before
founding
The
Mobile
Majority
with
Rob.
Sam
Goldberg
Founder
&
Counsel,
Business
Development
Sam
has
extensive
experience
in
B2B,
technology
and
finance
through
his
work
at
the
World
Bank,
Credit
Suisse
and
Kalchas.
Prior
to
joining
The
Mobile
Majority,
Sam
built
and
sold
a
commodities
trading
platform.
Sam
Kim
Founder
&
COO
Mobile
adver4sing
veteran
with
over
6
years
of
industry
experience
managing
interna4onal
teams
of
18
Ad
Opera4ons
people
and
execu4ng
performance
and
brands
campaigns
at
Smaato
and
Mdotm.
Sam
Tam
Head
of
Ad
Operations
23

24. Operations
Sam
Kim
Chief
Operating
Officer
I
think
of
2014
as
the
year
we
built
a
high
throughput
factory
capable
of
manufacturing
everything
from
a
Ford
Escort
to
the
state-­‐of-­‐the-­‐art
Tesla
Model
S.
While
it
takes
most
companies
years
to
build
a
flexible
production
line
like
ours,
we
did
it
in
record
time
with
very
limited
resources.
For
that,
I
am
incredibly
proud
of
our
team.
We
have
the
industry’s
best
engineers
who
built
a
revolutionary
product
utilizing
the
latest
open
source
technologies.
It
is
fast,
reliable
and
flexible.
We
can
produce
and
traffic
very
simple
static
image
based
campaigns
all
the
way
to
bespoke
rich-­‐
media
ads
that
utilize
mobile-­‐specific
features
such
as
a
phone’s
accelerometer.
It
is
truly
the
first
the
first
of
its
kind.
Our
award-­‐winning
creative
team
developed
highly
engaging
ads
that
lapped
the
industry
averages
on
interaction
and
engagement
metrics.
Reflections
on
2014
24
Our
ad
operations
team
proved
they
can
traffic
$4
million
in
a
single
month
and
as
much
as
$350,000
in
a
single
day.
This
from
a
small,
nimble
team
of
three
doing
what
other
companies
need
10
or
more
people.
Thoughts
on
2015
While
2014
was
a
monumental
year
for
the
team,
we
achieved
our
success
with
very
little
focus
on
sales
and
marketing.
We
generated
strong
revenues
for
a
company
with
one
seller
and
a
product
that
was
in
various
stages
of
completion.
That’s
why
2015
will
be
the
year
of
marketing
and
sales.
We
have
proven
out
the
market
demand
for
our
product
and
services.
Now,
we
must
let
the
world
know
who
we
are
and
why
they
should
do
business
with
us.
We
will
tackle
this
challenge
with
the
same
tenacity
we
built
our
factory
last
year.
And
I
expect
nothing
to
stand
in
the
way
of
our
marketing,
sales,
and
business
development
teams."
Review
of
the
Past
+
Predictions
for
the
Future

25. Creative
+
Case
Studies
25

26. Creative
Sizzle
Reel
26
Link
to
watch
video:
https://vimeo.com/118657755

27. The
Big
Screen
Goes
Mobile
Impactful
creative
gets
better
results
Utilizing
inline
video,
“Add
to
Calendar”
functionality,
and
a
Fandango
ticket
reservation
integration,
we
were
able
to
create
awareness
for
this
major
film
release
and
drive
viewers
to
the
box
office
for
Paramount.
Paramount
–
T4
27
• 16%
clicked
to
play
video
•
Nearly
90%
video
completion
rate
•
11%
of
those
who
completed
video
entered
sweepstakes
•
7%
of
entrants
added
release
date
to
calendar
Link
to
watch
video:
https://vimeo.com/103820322
KEY
INSIGHTS

28. This
“wipe
to
win”
rich-­‐media
campaign
drove
top-­‐to-­‐bottom
funnel
results
for
Bayer’s
OTC
cold
and
sinus
product.
• 6.2%
ad
engagement
rate
(vs.
1%
industry
norm)
• 25
second
average
length
of
engagement
•
13%
coupon
redemption
rate
Bayer
–
Aleve-­‐D
28
Interactive
Rewards
Win
Big
KEY
INSIGHTS
Mobile
engagement
moves
the
needle
—
from
awareness
to
purchase
Link
to
watch
video:
https://vimeo.com/87112310

29. Driving
Awareness
Through
Advanced
Targeting
• Campaign
Duration:
10
days
• Impressions:
378,577
• Video
Completes:
7,074
• Video
Completes
1.87%
• Campaign
Duration:
1
day
• Impressions:
220,823
• Video
Completes:
11,868
• Video
Completes
5.73%
NBC
–
Constantine
Audience
Targe>ng
Outperforms
Site-­‐List
Targe>ng
29
Targeting
the
right
audience
proved
useful
for
NBC,
as
we
served
220,823
impressions
in
~1
day
for
their
newest
series
Constantine.
Alternatively,
site
targeting
resulted
in
just
over
378,500
impressions
over
~10
day
span.
KEY
INSIGHTS
Link
to
watch
video:
https://vimeo.com/114074399

30. Deliver
the
Experience
on
Mobile
• Click
to
play:
6.59%
• CTR
%
(win):
48.91%
• CTR%
(fail):
72.73%
• AV.
Time
Spent
(Seconds):
41.82
Hasbro
–
Simon
Swipe
30
Rather
than
telling
consumers
what
it’s
like
to
play
Hasbro’s
newest
game
(Simon
Swipe),
we
elected
to
show
them
instead
by
replicating
game
play
through
this
interactive
rich-­‐media
ad.
Users
who
lose
the
game
may
engage
more
with
post-­‐game
features
Link
to
watch
video:
https://vimeo.com/106410545
KEY
INSIGHTS

31. Catching
Z’s.
Literally.
• Engagement
rate:
1.36%
• Email
Opt-­‐in
Post-­‐Game:
17.38%
• Coupon
Redemption:
24.97%
• Press
from
Various
Publications:
Mashable
/
Mobile
Marketer
/
Creativity
Mag
Neuro
–
SLEEP
Water
31
Game
play
proves
again
that
consumers
prefer
to
engage
with
interactive
ads,
ad
are
more
likely
to
opt
in
once
the
branded
experience
is
over.
Increased
coupon
redemptions
after
game
interaction
Link
to
watch
video:
https://vimeo.com/87624475
KEY
INSIGHTS

32. Get
Out
the
Vote,
2014
Political
Primary
BEFORE
Speaker
Boehner
fav/unfav
was:
52-­‐40
=
net
+
12
Boehner
for
Congress
32
WHAT
WE
DID
• $20,000
Budget,
2
Weeks
• 72%
effective
list
coverage
RESULTS
Speaker
Boehner’s
favorable/unfavorable
ratings
were
71-­‐22
=
Net
+29,
a
408%
Increase
The
right
message
to
the
right
media
proves
to
be
influential
on
mobile
KEY
INSIGHTS

33. Increased
revenue
is
the
obvious
metric
by
which
high-­‐growth
companies
are
measured.
But
what
is
perhaps
more
exciting
from
a
business
standpoint
is
the
velocity
of
our
technology’s
development
and
the
opportunity
it
creates
to
dictate
the
landscape
of
the
industry
moving
forward.
Company
Growth
33

34. 26,698%
3
Year
Revenue
Growth
34
Would
be
5th
Fastest
Growth
Company
according
to
the
inc500
Formula
2012
Revenue
267
X
2012
15
X
2012
2013
Revenue
2014
Revenue

35. Geographic
Growth
In
2014,
The
Mobile
Majority
became
a
truly
global
company.
With
presences
already
established
on
both
coasts
of
the
United
States,
we
expanded
our
skill
set
and
offerings
by
attracting
some
of
the
most
talented
developers,
sales
people,
marketers,
and
ad
operators
in
the
world.
Our
expansion
to
four
new
cities
across
two
continents
is
also
a
metaphor
for
industry
we
serve.
Through
technology,
we
are
able
to
bridge
the
vision
of
our
founders
with
the
people
necessary
to
take
advantage
of
the
seismic
shift
taking
place
around
the
globe.
No
longer
does
geography
define
the
limits
of
our
capabilities.
4
1
8
22
1
1
USA
6
BRAZIL
35
Santa
Monica
New
York
Sao
Paulo
San
Francisco
Chicago
Detroit
Columbus

36. First
Corporate
Acquisition:
Elastic
Why
Brazil?
The
U.S.
market
suffers
heavily
from
a
skewed
demand
vs.
the
supply
of
available
developers.
Brazil
has
a
large
pool
of
highly
qualified
engineering
workforce
mainly
employed
in
conventional,
large
scale
enterprise
operations
and
a
growing
(but
small)
startup
scene.
Many
of
the
brightest
and
more
entrepreneurial
software
engineers
have
difficulties
finding
opportunities
to
work
at
the
forefront
of
technology
like
The
Mobile
Majority
does.
As
a
result,
it
is
easier
to
procure
talent
in
a
short
amount
of
time
to
fuel
the
company's
growth.
For
example,
our
Sao
Paulo-­‐based
team
is
comprised
of
highly
skilled
and
talented
software
engineers,
some
of
which
possess
PhDs
and
Master's
degrees
through
some
of
the
most
prestigious
institutions
in
Brazil.
The
team
brings
talent
to
all
areas
of
product
development
including
UI,
backend,
highspeed
API
integration,
operations,
and
machine
learning.
36

37. <
Valuation
Comp
37

38. <
Valuation
Comp
38

39. POST MONEY VALUATION
INVESTMENT
RETURN
$15.9M
RETURN
$4.4M
RETURN
$16.6M
INVESTMENT INVESTMENT INVESTMENT
2012 2013 2014
SEED
JAN 2012
A1
DEC 2012
A2
DEC 2013
B1
MAY 2014
RETURN
1,155%
RETURN
857%
RETURN
282%
2015
CURRENT
IMPLIED
VALUATION
RETURN
150%
Request
specific
numbers
by
emailing
invest@majority.co

40. In
2014,
some
$50
billion
of
U.S.
advertising
dollars
was
allocated
to
digital
channels.
While
mobile
received
just
over
one-­‐third
of
that
spend,
it
will
account
for
more
than
70%
of
the
growing
digital
market
by
2018.
Market
Growth
40

41. Test
Source:
StatCounter
Global
Stats,
5/14.
Note
that
PC-­‐based
Internet
data
bolstered
by
streaming.
Mobile
becomes
a
greater
part
of
everyday
live
41
Mobile
is
Exploding

42. Print Radio TV Internet Mobile
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Mobile Opportunity
Dollars vs. Time Spent in US
Time Spent Ad Spend
5%
19%
12% 10%
38%
45%
25% 22%
20%
4%
Internet Ad =
$43B
Mobile Ad =
$7.1B
15
5%
12%
38%
25%
20%19%
10%
45%
22%
4%
0%
10%
20%
30%
40%
50%
Print Radio TV Internet Mobile
%ofTotalMediaConsumptionTime
orAdvertisingSpending
Time Spent Ad Spend
% of Time Spent in Media vs. % of Advertising Spending, USA 2013
~$30B+
Opportunity
in USA
Internet Ad
= $43B
Mobile Ad
= $7.1B
Remain Optimistic About Mobile Ad Spend Growth...
Print Remains Way Over-Indexed
Source: Advertising spend based on IAB data for full year 2013. Print includes newspaper and magazine. $30B+ opportunity calculated assuming Internet and
Mobile ad spend share equal their respective time spent share. Time spent share data based on eMarketer 7/13 (adjusted to exclude outdoors / classified media
spend). Arrows denote Y/Y shift in percent share.
Mobile
is
Exploding
Greatest
Advertising
Opportunity
is
in
Mobile…
42

43. Global Mobile Ad Spend ($BN)
CAGR: 52%
2012 2013 2014 2015 2016 2017 2018
$8.8
$17.8
$32.7
$49.7
$69.1
$88.6
$108.9
Source:
Global
Mobile
App
revenue
per
Strategy
Analytics;
comprises
virtual
goods,
in-­‐app
advertising,
subscription,
&
download
revenue.
Global
Mobile
16
Advertising
revenue
per
PWC;
comprises
browser,
search
&
classified
advertising
revenue.
Mobile
is
Exploding
…And
Spend
Continues
to
Increase
43

44. Financials
(Investors
Only)
44
“Whenever
you
see
a
successful
business,
someone
once
made
a
courageous
decision.”
―Peter
F.
Drucker
Request
materials
by
emailing
invest@majority.co

45. Two
billion
people
are
expected
to
own
a
smart
phone
by
the
end
of
2015,
with
over
83%
of
all
Internet
usage
happening
on
those
devices.
As
advertisers
and
agencies
decide
where
to
spend
their
budgets
to
accommodate
this
influx
of
demand,
The
Mobile
Majority’s
integrated
approach
creates
a
competitive
advantage
in
a
highly
fragmented
marketplace
and
delivers
superior
results
to
our
clients.
Strategy
(Investors
Only)
45
Request
materials
by
emailing
invest@majority.co

46. The
Last
Word
In
2013,
we
were
a
rewards
ad
network.
By
the
nature
of
the
industry,
ad
networks
have
some
limited
upside
and
growth
for
most
has
stagnated
or
declined.
We
digested
these
observations
and
leveraged
our
core
mobile
technologies
to
burst
onto
the
seen
in
2014
as
the
premier
rich
media
technology
on
mobile.
In
the
words
of
the
Supremes:
"Reflections
of
the
way
life
used
to
be..."
2014
was
a
year
of
evolution
and
growth
for
us
to
emerge
as
a
cutting
edge
technology
company
at
the
forefront
of
a
multi-­‐billion
dollar
industry.
We
may
not
win
every
time,
but
we
tenaciously
fight
for
every
inch.
Those
inches
have
grown
into
yards…and
the
yards
will
grow
into
miles.
In
the
words
of
the
Supremes:
"Reflections
of
the
way
life
used
to
be..."
2014
was
a
year
of
evolution
and
growth
for
us
to
emerge
as
a
cutting
edge
technology
company
at
the
forefront
of
a
multi-­‐billion
dollar
industry.
2015
is
our
time
to
shine.
Our
technology
innovation
will
continue
forward,
and
we
will
expand
our
customer
base
by
offering
a
self-­‐serve
mobile
media
buying
platform.
Having
established
our
technology
as
a
market
leader
in
2014,
we
are
now
investing
in
our
marketing
and
sales
efforts
to
increase
exposure
and
share
the
story
with
those
that
need
it
most:
advertisers.
Too
long
have
advertisers
been
frustrated
by
paying
for
mobile
ads
that
fail
technologically
or
are
so
small
that
they
cannot
be
read
by
consumers.
Many
in
the
industry
are
talking
about
the
problem
-­‐
we
are
delivering
the
solution.
46
Sam
Goldberg
Founder,
Corporate
Development
&
Counsel

47. To
a
prosperous
2015
Many
Thanks