This document describes an online course titled "Success in Cross-Cultural Business" that consists of eight 25-minute lessons. The course is intended for businesspeople who travel abroad for work, host foreign partners, work on international teams, or want to improve relationships with overseas contacts. It teaches cultural competency through four stages - from unconscious incompetence to unconscious competence - and uses models like the "cultural iceberg" to illustrate how behaviors and communication styles are influenced by underlying cultural values and assumptions. The course content includes videos, discussions of how east and west think differently, ways to offend people across cultures, and a code of conduct for cross-cultural interactions emphasizing open-mindedness and understanding other perspectives.

1. www.ResourceForYourSource.com
Resource for Your Source
Success
in
Cross-­‐Cultural
Business
Eight
25
minute
Lessons.
This
Course
is
for
Business
Persons
who:
• Travel
abroad
on
business
• Host
foreign
business
partners
on
home
territory
• Communicate
from
headquarters
to
foreign
subsidiaries,
or
vice-­‐versa
• Work
on
projects
as
part
of
a
mul9na9onal
team
• Develop
careers
of
staff
who
must
travel
• Want
to
improve
your
relaJonship
with
business
contacts
overseas
• Feel
curious
about
other
ways
of
seeing
the
world,
other
ways
of
doing
business
1

2. www.ResourceForYourSource.com
Resource for Your Source
CULTURAL
COMPETENCY
Remember –
most of what
you learned
as your
culture was
not taught to
you – but you
learned it
without
awareness
COMPETENT NOT COMPETENT
C
O
N
S
C
I
O
U
S
3 - Conscious
Competence
• Theoretically
understand own & other
cultures
• Get “hands on”
experience of other
cultures & can see your
own through cultural
Other’s eyes.
2 - Conscious
Incompetence
• Aware of ethnocentrism as
learn about culture
• Learning own & other
cultures results in better
intercultural relationships,
higher grades, faster climb
of career ladder
NOT
C
O
N
S
C
I
O
U
S
4 - Unconscious
Competence
• Live long enough in
another culture to feel at
“home”
• When return to home
culture feel “reverse
culture shock” since
you have adapted so
well to host culture
1 - Unconscious
Incompetence
• Not aware of your
“ethnocentrism” – how
your culture has formed you
• Might refuse to admit you
are culturally “biased”
• Your culture is best & no
arguments!
8

3. www.ResourceForYourSource.com
Resource for Your Source
The
Cultural
“Iceberg”
• To
understand
about
cultural
differences,
it
helps
to
view
Culture
as
an
Iceberg.
• Most
of
an
iceberg
is
invisible,
below
the
water
level.
Only
a
small
part
can
be
seen.
• What
people
do
and
say
is
based
on
assump9ons,
values
and
beliefs
that
can’t
be
seen.
9

4. www.ResourceForYourSource.com
Resource for Your Source
Culture
Iceberg
_____________________
10
Don’t
Titanic
Yourself!
Understand
The Culture
you are doing
business in!

5. www.ResourceForYourSource.com
Resource for Your Source
Video
1m7s-­‐-­‐Border!!!???
hGps://youtu.be/1o-­‐nSgfuCKo
5

6. www.ResourceForYourSource.com
Resource for Your Source
COW
Which TWO go together?
1. Chicken and Grass?
2. Chicken and Cow?
3. Cow and Grass?
CHICKEN
GRASS
East
vs.
West
Do
They
Perceive
&
Think
Differently?
12

7. www.ResourceForYourSource.com
Resource for Your Source
Video
2m36s—10
Surprising
ways
to
offend
people
hGps://youtu.be/UTE0G9amZNk
7

8. www.ResourceForYourSource.com
Resource for Your Source
Code
of
Cross-­‐cultural
Conduct
1.
We
appreciate
and
enjoy
cultural
diversity
2.
We
accept
that
our
own
percep9ons
are
coloured
by
our
upbringing,
within
our
na9ve
culture
3.
We
try
to
empathize
with
the
other’s
view,
knowing
that
it
will
be
influenced
by
his
or
her
background
4.
We
do
some
homework
to
understand
that
background
beGer
5.
We
are
open-­‐minded;
we
do
not
dump
a
na9onal
stereotype
on
an
individual
6.
Once
trust
is
established
with
our
foreign
partner,
we
openly
discuss
how
our
different
cultural
backgrounds
might
be
affec9ng
the
issue.
7.
We
begin
with
a
formal,
polite
manner,
and
await
signals
of
informality
from
our
partner.
8.
We
remain
true
to
ourselves,
resis9ng
the
tempta9on
to
mimic
our
partner’s
mannerisms
8

9. www.ResourceForYourSource.com
Resource for Your Source
OK…Let’s
STOP
&
TALK
About
This..
Share
Your
Feelings
&
Thoughts!
• WHAT…about
this?
• HOW…does
this?
• WHY…do
you?
• WHO…is?
• WHERE…does
this?
• WHEN…does
this?
9
What does the Code of Conduct mean to you???
Feel
Sense
Think
Want
Act
Awareness