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Summary
When AOL, a leading
global Web services and
content provider, was
looking for the most
reliable storage solution
to provide content to
over 24 million mail
users and 56 of the best
known brand websites,
they standardized on the
trusted foundation—
Fibre Channel
Challenges:
 Consolidate a growing
storage footprint, to
reduce cost while
maintaining a high level of
availability
Fibre Channel
Benefits:
Maintain a scalable
infrastructure while adopting
next-gen technologies such as
Web 2.0, virtual machine
deployment and distributed
workloads
Customer
AOL, a leading global Web services
and premium brand content provider,
offers services to over 24 million mail
users and manages content and
advertisement for 56 of the best
known destination brand websites–
such as The Huffington Post,
Moviefone and the trusted mapping
source outlet MapQuest. In doing so,
AOL is tasked with delivering content
to consumers over a diverse network
of sites that include mail, journalism,
technology, and video to a global
audience on every platform.
AOL SAN Responsibilities
AOL manages a diverse network of sites combining internet services, consumer content and
entertainment that needs to reach a global audience on every platform. This network includes more
than 20 Petabytes of stored data, and spans secure interconnected data centers from coast-to-coast
that feed over 112 million unique visitors to its web properties monthly. A core mission of the storage
operations team is to ensure every consumer experiences the world-class treatment of a valued AOL
member. In doing so, they are under more pressure than ever before, to deliver the most reliable IT
infrastructure possible. AOL’s storage environment must be capable of both storing massive quantities
of data and retrieving and delivering that data reliably every time an end-user request is received.
Building a Highly Available and Reliable Storage Solution
For AOL to provide the necessary level of availability, a complex, multi-redundant, distributed and
highly virtualized server-to-storage backend network has been employed. A requirement of this
storage network was to virtualize the block-level storage in order to properly segregate each data
repository. For this, multiple storage zones needed to be created to help ensure availability during
backups, and ongoing maintenance. A Fibre Channel solution was deployed in this environment that
allowed for 50 percent of any sites storage to go off line due to maintenance, while still providing
availability of the required data stores to maintain business continuity. Perhaps a challenge for other
storage technologies, these requirements are routine for Fibre Channel. Fibre Channel has allowed
AOL to continue their growth while maintaining the availability demands that made them the iconic
global web services company we have come to know.
AOL Case Study
AOL Case Study
Executive Summary
 Manage over 20
petabytes of distributed
storage across a highly
virtualized server and
distributed storage
environment
 Simple, yet purpose-built
storage network architecture
that provides the highest
availability, increases
utilization rates and ensures
business continuity
 Rich feature set of diagnostic
and management capabilities
to ensure the highest level of
availability
 A purpose built storage
networking technology with
evolving standard to unleash
the full potential of next-gen
capabilities
AOL Case Study
Unresponsive, slow data access or downtime is completely unacceptable for AOL. Fibre
Channel allows them to architect a storage solution that was designed to avoid availability
problems, ensure accessibility during upgrades, patches and maintain access to business-
critical data stored across a distributed SAN.
The following were among the advantages AOL realized by deploying Fibre Channel:
Quotes:
“We are more
reliant than ever on
an IT infrastructure
that delivers
consistent reliable
data. Fibre Channel
provides this and
enables us to
capitalize on
increased business
efficiencies through
improved utilization
rates.”
“The key features in
Fibre Channel that
appealed to us were
its history of uptime,
evolving technology
capabilities such as
with virtualization and
rich analytics for
diagnostic and
management.”
—————————
Dan Pollack, Chief
Storage Architect,
AOL
________________
Increased Reliability
Providing deterministic and consistent connectivity with sustained performance, Fibre
Channel has allowed AOL to maintain consumer confidence while scaling through natural
growth and web properties acquisitions. Fibre Channel's integrated diagnostics, monitoring
and simplified management functionality seamlessly allowed for progressive expansion and
increased resiliency throughout the changes

Improved Utilization Rates
Utilization rates run high in highly virtualized environment due to increased overall
densities. As a result, consolidate IO can place critical strain on storage resources.
Implementing Fibre Channel architecture helps to alleviate IO discrepancies and allow
AOL to operate at the highest utilization ratios

Elastic Scalability
AOL has transitioned from monolithic storage to today’s densely virtualized, scale out
environment with distributed storage resources while in the process adopting a block
virtualization infrastructure and zoning for segregation of data repositories. Fibre Channel
has proven it can easily scale up and down in response to AOL's needs throughout their
growth and transitions

A Closing Note on Fibre Channel
In considering the benefits above, one begins to understand why AOL trusts Fibre Channel for
their critical storage needs. These enterprises realize that data connectivity is more than just
about performance and must include reliability, scalability, and virtualization capabilities as well
as data integrity, operational simplicity, and manageability. “Data availability is a primary concern
of ours," says Dan Pollack, Chief Storage Architect, AOL. “It’s imperative that our consumers
have access to information and therefore necessary for us to operate highly available data
centers at the highest efficiencies to minimize associated costs.” “Fibre Channel has allowed us
to achieve our availability requirement with significant savings, including improvements in
effective utilization of personnel in the area of storage management.”
Whether your storage infrastructure is providing content to consumers such as AOL’s or if you
are a small enterprise, Fibre Channel continues to prove its superior value in each of these
areas, and demonstrates why it is the purpose-built storage solution of today and tomorrow.
Over the past 25 years, AOL has grown into a multifaceted premium content provider and
leading source of news, opinion, entertainment, community and digital information. With
over 20 Petabytes of shared data across their data centers, AOL’s IT department places a
large emphasis on SAN criteria necessary to meet their service level agreements (SLAs).
AOL has been a very longtime and avid user of Fiber Channel within their legacy, monolithic
environments, such as AOL Mail, and is deploying business critical data from their newer
heavily virtualized, distributed, and scale out environment on Fibre Channel as well. This has
allowed AOL to increase utilization ratios as well as simplify the process of distributing data
across data centers to place it closer to the consumers to improve their experience.
Business Results

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AOL Case Study

  • 1. Summary When AOL, a leading global Web services and content provider, was looking for the most reliable storage solution to provide content to over 24 million mail users and 56 of the best known brand websites, they standardized on the trusted foundation— Fibre Channel Challenges:  Consolidate a growing storage footprint, to reduce cost while maintaining a high level of availability Fibre Channel Benefits: Maintain a scalable infrastructure while adopting next-gen technologies such as Web 2.0, virtual machine deployment and distributed workloads Customer AOL, a leading global Web services and premium brand content provider, offers services to over 24 million mail users and manages content and advertisement for 56 of the best known destination brand websites– such as The Huffington Post, Moviefone and the trusted mapping source outlet MapQuest. In doing so, AOL is tasked with delivering content to consumers over a diverse network of sites that include mail, journalism, technology, and video to a global audience on every platform. AOL SAN Responsibilities AOL manages a diverse network of sites combining internet services, consumer content and entertainment that needs to reach a global audience on every platform. This network includes more than 20 Petabytes of stored data, and spans secure interconnected data centers from coast-to-coast that feed over 112 million unique visitors to its web properties monthly. A core mission of the storage operations team is to ensure every consumer experiences the world-class treatment of a valued AOL member. In doing so, they are under more pressure than ever before, to deliver the most reliable IT infrastructure possible. AOL’s storage environment must be capable of both storing massive quantities of data and retrieving and delivering that data reliably every time an end-user request is received. Building a Highly Available and Reliable Storage Solution For AOL to provide the necessary level of availability, a complex, multi-redundant, distributed and highly virtualized server-to-storage backend network has been employed. A requirement of this storage network was to virtualize the block-level storage in order to properly segregate each data repository. For this, multiple storage zones needed to be created to help ensure availability during backups, and ongoing maintenance. A Fibre Channel solution was deployed in this environment that allowed for 50 percent of any sites storage to go off line due to maintenance, while still providing availability of the required data stores to maintain business continuity. Perhaps a challenge for other storage technologies, these requirements are routine for Fibre Channel. Fibre Channel has allowed AOL to continue their growth while maintaining the availability demands that made them the iconic global web services company we have come to know. AOL Case Study AOL Case Study Executive Summary  Manage over 20 petabytes of distributed storage across a highly virtualized server and distributed storage environment  Simple, yet purpose-built storage network architecture that provides the highest availability, increases utilization rates and ensures business continuity  Rich feature set of diagnostic and management capabilities to ensure the highest level of availability  A purpose built storage networking technology with evolving standard to unleash the full potential of next-gen capabilities
  • 2. AOL Case Study Unresponsive, slow data access or downtime is completely unacceptable for AOL. Fibre Channel allows them to architect a storage solution that was designed to avoid availability problems, ensure accessibility during upgrades, patches and maintain access to business- critical data stored across a distributed SAN. The following were among the advantages AOL realized by deploying Fibre Channel: Quotes: “We are more reliant than ever on an IT infrastructure that delivers consistent reliable data. Fibre Channel provides this and enables us to capitalize on increased business efficiencies through improved utilization rates.” “The key features in Fibre Channel that appealed to us were its history of uptime, evolving technology capabilities such as with virtualization and rich analytics for diagnostic and management.” ————————— Dan Pollack, Chief Storage Architect, AOL ________________ Increased Reliability Providing deterministic and consistent connectivity with sustained performance, Fibre Channel has allowed AOL to maintain consumer confidence while scaling through natural growth and web properties acquisitions. Fibre Channel's integrated diagnostics, monitoring and simplified management functionality seamlessly allowed for progressive expansion and increased resiliency throughout the changes  Improved Utilization Rates Utilization rates run high in highly virtualized environment due to increased overall densities. As a result, consolidate IO can place critical strain on storage resources. Implementing Fibre Channel architecture helps to alleviate IO discrepancies and allow AOL to operate at the highest utilization ratios  Elastic Scalability AOL has transitioned from monolithic storage to today’s densely virtualized, scale out environment with distributed storage resources while in the process adopting a block virtualization infrastructure and zoning for segregation of data repositories. Fibre Channel has proven it can easily scale up and down in response to AOL's needs throughout their growth and transitions  A Closing Note on Fibre Channel In considering the benefits above, one begins to understand why AOL trusts Fibre Channel for their critical storage needs. These enterprises realize that data connectivity is more than just about performance and must include reliability, scalability, and virtualization capabilities as well as data integrity, operational simplicity, and manageability. “Data availability is a primary concern of ours," says Dan Pollack, Chief Storage Architect, AOL. “It’s imperative that our consumers have access to information and therefore necessary for us to operate highly available data centers at the highest efficiencies to minimize associated costs.” “Fibre Channel has allowed us to achieve our availability requirement with significant savings, including improvements in effective utilization of personnel in the area of storage management.” Whether your storage infrastructure is providing content to consumers such as AOL’s or if you are a small enterprise, Fibre Channel continues to prove its superior value in each of these areas, and demonstrates why it is the purpose-built storage solution of today and tomorrow. Over the past 25 years, AOL has grown into a multifaceted premium content provider and leading source of news, opinion, entertainment, community and digital information. With over 20 Petabytes of shared data across their data centers, AOL’s IT department places a large emphasis on SAN criteria necessary to meet their service level agreements (SLAs). AOL has been a very longtime and avid user of Fiber Channel within their legacy, monolithic environments, such as AOL Mail, and is deploying business critical data from their newer heavily virtualized, distributed, and scale out environment on Fibre Channel as well. This has allowed AOL to increase utilization ratios as well as simplify the process of distributing data across data centers to place it closer to the consumers to improve their experience. Business Results