7 Things Your Nonprofit Can Do to Get the Most out of Your Website in 2020

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7 Things Your
Nonprofit Can Do to
Get the Most Out of
Your Website in 2020
February 18, 2020

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Presenters
Kyle Barkins
Co-Founder & Chief Innovation Officer, Tapp
Network
Joe DiGiovanni
Co-Founder, Tapp Network
Sima Thakkar
Senior Manager, Content
TechSoup
Assisting with chat:
Steven Davidson, TechSoup
Steven Davidson
Marketing Associate,
TechSoup
Kyle Barkins
Co-Founder & Chief
Innovation Officer,
Tapp Network
Sima Thakkar
Senior Manager, Content
TechSoup
Joe DiGiovanni
Co-Founder, Tapp
Network

Meet The Speakers
Joe DiGiovanni Kyle Barkins

8
In partnership with:
A Mission-Driven
Marketing and Technology
Agency Empowering
Organizations for Good

First, how about some numbers?
52%
of all traffic was
from a mobile
device.
57%
of users won’t
recommend a
website with poor
mobile design
50
milliseconds is how
long it takes for
users to form an
opinion
38%
of adults say they
won't interact with a
website if the
content is not
attractive
88%
of users won’t return
after a bad
experience
70%
of websites from
small orgs lack a
call-to-action on
their homepage

• Attract and convert the right
users
• Increase donations, volunteers,
sponsorships,
• Secure Google Ad Grants
• Build trust with your visitors,
and with your board!
• IMPACT!
• Lets face it - You’lll be a
superhero
Why is this information important?
NPO

STRATEGY
The average human attention span has
declined from 12 seconds in the year
2000 to 8 seconds now....
….This is much shorter
than the attention span of a
goldﬁsh (at 9 seconds)
.
1 HOMEPAGE DESIGN

STRATEGY
1 HOMEPAGE DESIGN
Understanding UI vs UX

1. WEBSITE STRATEGY
1. Be Authentic
2. Messaging (Value Prop) - Who-What-Why-How
3. Connect with Your Personas
a. Images - Say No to Stock
b. Captivating Content
4. Map out navigation that guides users through
your site
5. Implement calls-to-action
a. Learn More - Download
b. Register - Contact
c. Donate
6. Include social share and follow buttons
1 HOMEPAGE DESIGN
Key Takeaways

2 SEO
How to Get Google to Fall in Love with your
Nonprofit’s Website
Nearly 93% of all web traﬃc
comes through search engines

• Technical SEO
• Sitema
• Robots.txt
• ALT text in images
• Code
• Speed
• Security
• Content SEO
• Is the content relevant
• Are there links to and from your site
• The actual content structure and length
2 SEO
Understanding the types of SEO

• Have an Open Relationship
• Try robots.txt and sitemap
• Wordpress - YOAST SEO
• Tell search engines to crawl your content
• https://google.com/webmasters
• https://www.bing.com/toolbox/webmaster
• Have people and other websites to link and
share your content
• Pay for it https://www.semrush.com/
2 SEO
Key Takeaways

3 Accessibility
26% of adults in the US
have some type of
disability.
The Web Content
Accessibility Guidelines
(WCAG) provides technical
speciﬁcations to improve the
accessibility of web content,
websites, and web applications
on desktop computers, laptops,
tablets and mobile devices for
people with a wide range of
disabilities—including auditory,
cognitive, neurological, physical,
speech and visual disabilities.

Accessibility has to do with the user - think about
what a user needs to be able to do with your
website and get the desired results
• Movement
• Vision
• Hearing
• Readability
3 Accessibility
Understanding

• Design with disability in mind
• Content - don't direct your users
with content
• Don't use text over images and
ensure your images all have
alternative text for screenreaders
(ALT text)
• Use contextual links and buttons
• Check your website contrast
• For more, check out
https://webaim.org/ which has
easy to follow checklist/guides
TAKEAWAYS

There is a cyber
attack every 39
seconds.
4 Security

• Types of Platforms
• Security Certificates
• Firewalls
• Secure Web Hosts
• Codes, patches, and plug-ins
Security - What?
4 Security
Understanding

• Step #1: Install security plugins.
• Step #2: Use HTTPS
• Step #3: Keep your website platform and software up-to-date
• Step #4: Make sure your passwords are secure
• Step #5: Invest in automatic backups.
• Step $6 Firewalls such as Cloudflare or Wordfence
4 Security
Key Takeaways

51% of people who visit a
nonproﬁt's website do
so on a mobile device.
MOBILE OPTIMIZED5 Mobile Optimization

• Speed
• Sizing
• Layout
• Activity
• Engagement
5 Mobile Optimization
Understanding

• Mobile First
• Check if your site is mobile
friendly (we'll tell you more at
the end)
• Mobile First and responsive
• Enable AMP pages
• Speed up your website
5 Mobile Optimization
Key Takeaways

25% of nonproﬁts
don’t have a
documented
content strategy.
6. CONTENT

6 Content
Understanding

• Set Your Mission and Your Goals.
• Establish Your KPIs
• Develop Personas
• Figure Out the Best Content Channels
• Decide on Content Types
• Identify and Allocate Resources.
• Create a Content Calendar.
6 Content
Key Takeaways

Last year, CRM
usage increased
from 56% to 74%
7 CRM

Contact Relationship Management tool helps
your track individual contacts and their
engagement with your organization.
A CRM can connect user information from
multiple sources into a single management
directory.
7 CRM
Understanding

• Define your marketing plan
• Project the size of your database
• Evaluate your nonprofit’s
communications requirements.
• Marketing, Sales, Services
• Determine how many internal users
you need
• Get an independent tech audit to
determine needs and costs
• Develop CRM plan and budget
7 CRM
Key Takeaways
…..or just do this

Your (Website) Health Matters!
Visit http://bit.ly/website-wellness

Website Services
page.techsoup.org/website-services

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