Odn of wny 6 10 11 Handout
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Handout for the Presentaion on Enhancing your Brand through Social Media delivered to the OD Network of WNY on June 10, 2011
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Odn of wny 6 10 11 Handout
- 1. Enhancing Your Brand through Social Media For ODN of WNY June 10, 2011 Presenter Terry Babij Social Media Revolution by Socialnomics Click Here to start Video 2
- 2. Conversation Prism Click for Source Listening for pulse of community • Lurkers • Use search and other tools to listen for positive and negative conversations • Promote Social Media with SHARING on Web-Sites and E-Mail messages
- 3. Various Platforms – LinkedIn – Facebook – Twitter – You Tube – RSS – Blogs
- 4. Social Media Iceberg • So much going on out of sight! • Need to pick your strategy • Be prepared to alter course • Once you have committed there is no stopping • Originally a place to post resumes and look for work. Now a popular B2B or Professional Social Network • Single profile • Business Networking • Company pages • LinkedIn Groups –Discussions • LinkedIn® Answers
- 5. My LinkedIn Profile • Must be invited to join someone’s network and are only supposed to invite people you know (if you know e-mail) • May ask others for introduction • Some people have profiles but do not accept invitations??? • Publications ETC • Links Company Page • A Place to Promote Company • Upload Products • Make Announcements • Publicize Events • Others can follow
- 6. Social Compass Click for Source Facebook • Many changes and updates. Hard to keep up. • More conversational and less management than Web Site • How to manage different profiles • Personal Profiles – Limited to 5,000 friends – Personal – Should not conduct business – Small print may find your page gone
- 7. Personal Profiles cont’d • May want multiple profiles? – Personal – Professional • News feed delivered by FB to your wall • Others can post or write on your wall • Direct messages • Pokes • “PAGES” and “GROUPS” Company Pages
- 8. Company Pages • Business Focused or Not For Profit • Create “Welcome” page so 1st time visitors do not land directly on wall using FBML • Ideally less about you more about what the readers or FANS would like to see • Find good content and share with questions or comments • Goal 25 Likes to customize Page URL • Real traction starts at 500-1,000 Likes Pages Cont’d • PEOPLE can Like not PAGES • Use FB as Page to post to wall and others Need to post as Page to have Impressions • People and Pages who “Like” can post on CO Wall if settings permit – Admin can remove inappropriate posts • Aim to be “REMARKABLE” • Impressions and Insights
- 9. Insights Impressions • Similar context to advertizing. – Impression = viewing – Higher comment and LIKE should produce more impressions – FB will suggest to others they think may be interested • The Life of a post does last! – Can be shared and then show on other walls • Resides on Company Wall
- 10. Group Pages • Groups different from Pages • For Not 4 Profits, Clubs or Orgs. • NKBA WNY • NFCC • Great way to have open conversations and community input Insights to Goals • Likes or Fans good for organic growth can this correlate to business growth? • Active users Monthly, Weekly, Daily • Interactions • Comments • Link back to Web Site measure with Google Analytics (Referring Site) • Share and comments are gifts
- 11. Click for Source Twitter Twitter • Profiles (“@” Handles) – Personal – Professional • Not required to follow all who follow – Company • Department or Job Specific • Some companies have unique handle for each person • Etiquette to follow all who follow • @BestBuy many respond to question
- 12. Twitter Cont’d • Half life of Tweet about 90 seconds – Those who are communicating will see and it will be stored in your timeline • No such thing as butting in on Twitter • Need to listen and look for opportunities to contribute • Twitter ideal way to publicize Blog • It is okay to repeat yourself Twitter Jargon • Tweet • Retweet • #Hashtags • Searches Saved • #FF • Tweetups • Many Texting Acronyms used
- 13. Blogs • Many platforms – Wordpress – Typeworks – Blogger – LinkedIn • On website • Must be scheduled and regular • Use to create Social Media activity – What would your readers be interested in? Google as a Content Tool & other Applications • Analytics • Google Alerts • Good News • Google Reader – Show Blog stats! • Dashboards – Tweetdeck
- 14. Click for Source Goals • Likes • FB Impressions and Feedback • Company Web Site Registrations • Inbound links from Social Media • Added traffic on Web Site • Blog traffic created • Added traffic at Trade Shows
- 15. My Reading List • Content Rules by C.C. Chapman and Anne Handley • Six Pixels of Separation by Mitch Joel • UnMarketing by Scott Stratten • Flip the Funnel by Joseph Jaffey • Engage Brian Solis • Poke the Box Seth Godin • Empowered by Josh Bernoff and Ted Schadler Forrester Research Do the Work by Steven Pressfield Resources • http://www.briansolis.com/ • http://www.socialmediaexaminer.com/ • www.google.com – Many Blogs and podcasts subscribed to • iTunes for Podcast management • Intersection Consulting
- 16. Where to Find Me? LinkedIn Terry Babij Facebook Business Profile Terry Babij Personal Profile Terry Babij Different Picture Company www.facebook.com/berenson.corp Twitter Business Handle @TerryBabij Personal Handle @FE_CameraGuy Company @BerensonCorp Flickr Terry Babij E-Mails: Tbabij@Berensonhardware.com, Tbabij@cogeco.ca, Phone: Desk 716-332-4271 Cell: 716-348-7830 You can find many more free templates on the Presentation Magazine website www.presentationmagazine.com Questions?