Short presentation on IDEO (Product Design Perspective). Some animation might not work Until given on slideshow.

1. Leading for
Creativity

2. NAME: SAYEDA TAMANNA JAHAN
ID: 140312

3. Founders:
Bill Moggridge, Mike Nuttall, David M.
Kelley
CEO:
Tim Brown (Leading proponent of design
thinking)
Design thinking—a method of meeting
people’s needs and desires in a
technologically feasible and strategically
viable way

4. IDEO BELIEVES-
Everyone is
creative..

5. WHAT MAKES IDEO CREATIVELY
COMPETITIVE
Helping- LEADERS &
COMPANIES
evolve and grow
through
Human-
centered design

6. WHAT IDEO DOES-
Creates positive impact through
design
Builds learning platforms and tools
to unlock creativity
Brings together networks to act on
systemic challenges
Connects emerging technology to
everyday needs and aspirations in
fields
Helps large organizations move
quickly and small companies scale
Creates human-centered products,
services, spaces, and organizations

7. WHAT IDEO DESIGNS
• Brand
• B2B
• Consumer Goods &
Services
• Digital
• Education
• Energy
• Environment
• Experience Design
• Financial Services
• Food & Beverage
• Government
• Health & Wellness
• Media
• Medical Products
& Services
• Mobility
• Non-profit
• Organization Design
• Products
• Retail & Hospitality
• Toys & Games
• Technology
• Service Design
• Venturing

8. SOME DESIGNS BY IDEO
First usable
mouse by
APPLE
A sleek,
seamless apple
watch camera
band
Monster
moves,
creativity
building app
for kids
The Lincoln
MKC luxury
crossover