Americanization in Japanese Culture: The Rise of Fast Food

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Takeru Arai

What is about the americanisation in Japanese culture? The answer to the question lies in the history and culture.

Educação

Americanization in
Japan: culture
How about americanization in Japanese culture?

Outline
1. Why we chose americanization in food ?
2. Transition of food tradition
3. How it influenced Japanese people?
4. Conclusion Yes,
hamburger!

Transition of food tradition
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Y
e
n
year
Annual expenditure for staple food per houshold
Rice
Bread
Noodles
Other
[1] Ministry of Internal Affairs and communications “Family income and expenditure
survey”, www.ceis.jp/2014/F6.ppt

Results...
In 1980: 18% (average)[2] In 2012: 30% (average)[2]
[2] http://isoguna.net/2014/06/21/himanritsujosho/
Americanization!

Conclusion
Food
• Introduction of bread
Spread
• Most Japanese prefer
Result
• Consumption of Rice decreased
• Health problems increased

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Americanization in Japanese Culture: The Rise of Fast Food

1. Americanization in Japan: culture How about americanization in Japanese culture?

2. Outline 1. Why we chose americanization in food ? 2. Transition of food tradition 3. How it influenced Japanese people? 4. Conclusion Yes, hamburger!

3. “Food” is important...

4. Transition of food tradition 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Y e n year Annual expenditure for staple food per houshold Rice Bread Noodles Other [1] Ministry of Internal Affairs and communications “Family income and expenditure survey”, www.ceis.jp/2014/F6.ppt

5. Results... In 1980: 18% (average)[2] In 2012: 30% (average)[2] [2] http://isoguna.net/2014/06/21/himanritsujosho/ Americanization!

6. Conclusion Food • Introduction of bread Spread • Most Japanese prefer Result • Consumption of Rice decreased • Health problems increased

Americanization in Japanese Culture: The Rise of Fast Food

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