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© 2007-2008 The Sales Management Association. All Rights Reserved. 
SALES FORCE JOB DESCRIPTIONS 
Product Sales Specialist 
Job Description 
The Sales Management Association 
+1 312 278-3356 
www.salesmanagement.org
SAL E S MANAG EMENT A SSOCIA TION SAL E S FOR CE JOB DES CR IP TIONS PRODUCT SA LE S SP E CIA L I ST 
About The Sales Management Association 
The Sales Management Association is a global professional association focused on sales 
management’s unique business and career issues. The Sales Management Association 
fosters a community of interest among sales force effectiveness thought leaders, 
consultants, academics, and sales management practitioners across many industries. 
Through training workshops, online resources, and research materials, The Sales 
Management Association addresses the management issues of greatest concern to 
practicing sales managers. The Sales Management Association’s focus areas include 
management leadership, sales force performance coaching, sales planning, sales process 
management, enabling technologies, incentive compensation, and sales force support. 
Note to Members 
This document has been prepared by The Sales Management Association for the exclusive use of its 
members. It contains valuable proprietary information belonging to The Sales Management 
Association, and each member should not disclose it to third parties. In the event that you are 
unwilling to assume this confidentiality obligation, please return this document and all copies in your 
possession promptly to The Sales Management Association. 
The Sales Management Association has worked to ensure the accuracy of the information it provides 
to its members. This report relies upon data obtained from many sources, however, and The Sales 
Management Association is not engaged in rendering legal, accounting, or other professional services. 
Its reports should not be construed as professional advice on any particular set of facts or 
circumstances. Members requiring such services are advised to consult an appropriate professional. 
Neither The Sales Management Association nor its programs are responsible for any claims or losses 
that may arise from a) any errors or omissions in their reports, whether caused by The Sales 
Management Association or its sources, or b) reliance upon any recommendation made by The Sales 
Management Association. 
Descriptions or viewpoints contained herein regarding organizations profiled in this material do not 
necessarily reflect the policies or viewpoints of those organizations. 
©2008 The Sales Management Association. All Rights Reserved. 
2
SAL E S MANAG EMENT A SSOCIA TION SAL E S FOR CE JOB DES CR IP TIONS PRODUCT SA LE S SP E CIA L I ST 
POSITION OVERVIEW 
The Product Specialist Sales Representative expands relationships 
with existing customers by directing and supporting collaborative 
sales efforts to grow one or more assigned product lines. The Product 
Specialist Sales Representative closes on qualified opportunities 
referred by the Business Development Sales Representative, Account 
Manager, or other sales personnel, while actively collaborating with 
these team members. 
Reporting to the Field Sales Manager, the Product Specialist Sales 
Representative is responsible for achieving sales quota in the assigned 
product lines, and for supporting the product-line success of an 
assigned team of sales associates. 
JOB RESPONSIBILITIES · Supports the success of an assigned team of salespeople, including 
Account Managers, and Business Development Sales 
Representatives. 
· Meets assigned targets for profitable sales growth in assigned 
product lines. 
· Provides coaching and professional development to team-member 
sales associates in order to enhance their product knowledge and 
sales skills. 
· Lead demand-generating marketing activities in the assigned 
market for the assigned product specialty. 
· Establish productive, professional relationships with key personnel 
in assigned customer accounts. 
· Coordinate the customer involvement of other company personnel 
when needed, including support resources, team members, and 
management. 
ACCOUNTABILITIES AND 
PERFORMANCE MEASURES 
· Achieves assigned product sales quota. 
· Supports initiatives that ensure product profitability. 
· Achieves product growth targets in the assigned geography or 
account base. 
· Maintains high customer satisfaction ratings that meet company 
standards. 
· Completes required training and development objectives within the 
assigned time frame. 
©2008 The Sales Management Association. 3 All Rights Reserved.
SAL E S MANAG EMENT A SSOCIA TION SAL E S FOR CE JOB DES CR IP TIONS PRODUCT SA LE S SP E CIA L I ST 
ORGANIZATIONAL 
ALIGNMENT 
· Reports to the Field Sales Manager. 
· Responds to the customer support requirements of the supported 
team, including, including account management and business 
development sales representatives, implementation and service 
personnel, and other sales and management resources as needed. 
· Works closely with Customer Service Representatives to ensure 
customer satisfaction and problem resolution. 
· This position may be assigned to support a geography or one or 
more named account teams. 
QUALIFICATIONS · Four year college degree from an accredited institution 
· Minimum six years of sales experience in a business-to-business, 
large/strategic customer segment; or 
· A record of achievement in the Account Manager position. 
· Product certification or equivalent technical credential. 
· PC proficiency 
ENVIRONMENTAL JOB 
REQUIREMENTS AND 
WORKING CONDITIONS 
· This position includes periods of telephone-intensive work and 
may require sitting for long periods of time 
· This position includes outside travel to customers’ premises 
· All prospective employees must pass a background check. 
ABOUT THE SALES 
MANAGEMENT 
ASSOCIATION’S JOB 
DESCRIPTION LIBRARY 
The Sales Management Association makes these sample job 
description available to its members in order to provide 
representative examples of job descriptions – not as a 
recommendation of job design or specific job responsibilities. 
Additional job descriptions and resources are available at 
www.salesmanagement.org. 
©2008 The Sales Management Association. 4 All Rights Reserved.

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Product Specialist

  • 1. © 2007-2008 The Sales Management Association. All Rights Reserved. SALES FORCE JOB DESCRIPTIONS Product Sales Specialist Job Description The Sales Management Association +1 312 278-3356 www.salesmanagement.org
  • 2. SAL E S MANAG EMENT A SSOCIA TION SAL E S FOR CE JOB DES CR IP TIONS PRODUCT SA LE S SP E CIA L I ST About The Sales Management Association The Sales Management Association is a global professional association focused on sales management’s unique business and career issues. The Sales Management Association fosters a community of interest among sales force effectiveness thought leaders, consultants, academics, and sales management practitioners across many industries. Through training workshops, online resources, and research materials, The Sales Management Association addresses the management issues of greatest concern to practicing sales managers. The Sales Management Association’s focus areas include management leadership, sales force performance coaching, sales planning, sales process management, enabling technologies, incentive compensation, and sales force support. Note to Members This document has been prepared by The Sales Management Association for the exclusive use of its members. It contains valuable proprietary information belonging to The Sales Management Association, and each member should not disclose it to third parties. In the event that you are unwilling to assume this confidentiality obligation, please return this document and all copies in your possession promptly to The Sales Management Association. The Sales Management Association has worked to ensure the accuracy of the information it provides to its members. This report relies upon data obtained from many sources, however, and The Sales Management Association is not engaged in rendering legal, accounting, or other professional services. Its reports should not be construed as professional advice on any particular set of facts or circumstances. Members requiring such services are advised to consult an appropriate professional. Neither The Sales Management Association nor its programs are responsible for any claims or losses that may arise from a) any errors or omissions in their reports, whether caused by The Sales Management Association or its sources, or b) reliance upon any recommendation made by The Sales Management Association. Descriptions or viewpoints contained herein regarding organizations profiled in this material do not necessarily reflect the policies or viewpoints of those organizations. ©2008 The Sales Management Association. All Rights Reserved. 2
  • 3. SAL E S MANAG EMENT A SSOCIA TION SAL E S FOR CE JOB DES CR IP TIONS PRODUCT SA LE S SP E CIA L I ST POSITION OVERVIEW The Product Specialist Sales Representative expands relationships with existing customers by directing and supporting collaborative sales efforts to grow one or more assigned product lines. The Product Specialist Sales Representative closes on qualified opportunities referred by the Business Development Sales Representative, Account Manager, or other sales personnel, while actively collaborating with these team members. Reporting to the Field Sales Manager, the Product Specialist Sales Representative is responsible for achieving sales quota in the assigned product lines, and for supporting the product-line success of an assigned team of sales associates. JOB RESPONSIBILITIES · Supports the success of an assigned team of salespeople, including Account Managers, and Business Development Sales Representatives. · Meets assigned targets for profitable sales growth in assigned product lines. · Provides coaching and professional development to team-member sales associates in order to enhance their product knowledge and sales skills. · Lead demand-generating marketing activities in the assigned market for the assigned product specialty. · Establish productive, professional relationships with key personnel in assigned customer accounts. · Coordinate the customer involvement of other company personnel when needed, including support resources, team members, and management. ACCOUNTABILITIES AND PERFORMANCE MEASURES · Achieves assigned product sales quota. · Supports initiatives that ensure product profitability. · Achieves product growth targets in the assigned geography or account base. · Maintains high customer satisfaction ratings that meet company standards. · Completes required training and development objectives within the assigned time frame. ©2008 The Sales Management Association. 3 All Rights Reserved.
  • 4. SAL E S MANAG EMENT A SSOCIA TION SAL E S FOR CE JOB DES CR IP TIONS PRODUCT SA LE S SP E CIA L I ST ORGANIZATIONAL ALIGNMENT · Reports to the Field Sales Manager. · Responds to the customer support requirements of the supported team, including, including account management and business development sales representatives, implementation and service personnel, and other sales and management resources as needed. · Works closely with Customer Service Representatives to ensure customer satisfaction and problem resolution. · This position may be assigned to support a geography or one or more named account teams. QUALIFICATIONS · Four year college degree from an accredited institution · Minimum six years of sales experience in a business-to-business, large/strategic customer segment; or · A record of achievement in the Account Manager position. · Product certification or equivalent technical credential. · PC proficiency ENVIRONMENTAL JOB REQUIREMENTS AND WORKING CONDITIONS · This position includes periods of telephone-intensive work and may require sitting for long periods of time · This position includes outside travel to customers’ premises · All prospective employees must pass a background check. ABOUT THE SALES MANAGEMENT ASSOCIATION’S JOB DESCRIPTION LIBRARY The Sales Management Association makes these sample job description available to its members in order to provide representative examples of job descriptions – not as a recommendation of job design or specific job responsibilities. Additional job descriptions and resources are available at www.salesmanagement.org. ©2008 The Sales Management Association. 4 All Rights Reserved.