ROI or Return on Investment calculates the percentage gained or lost on an investment. In simple terms it tells you if you made a profit or had loss on certain investment. This ROI calculator is created keeping in mind the specific needs of an online advertiser/retailer who wants to keep full control on his/her advertising spend and returns. Online advertising campaign's profitability and the decision to continue to run any campaign is based on this very critical parameter. You just need to fill in the value of Revenue and Cost and the ROI in both formats, i.e. RoAS and ROI will be calculated.

1. ROI Calculator Quick Guide 2011
Simple Steps to use the ROI Calculator:
Basic Version:
The Basic Version is the simpler of the two with two basic inputs:
1. Revenue: generated by any advertising campaign or by any business.
2. Cost: Respective cost for the campaign or business.
After you enter each value, click on the “Get Result” tab and view your answers.
Advanced Version:
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2. ROI Calculator Quick Guide 2011
For more options, in case of unavailability of the direct values of Revenue and Cost, advertisers can use the
“Advanced Version.”
In this version, there are four simple inputs instead of two:
1. Orders: This is the number of conversions/orders/sales volume achieved from an advertising
campaign.
2. AOV: Average Order Value. It is the average value across all the orders from a campaign.
3. CPC: “Cost per click” for the campaign.
4. Clicks: Total number of the clicks accumulated by the advertising campaign over the time period we
want to calculate the ROI for.
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3. ROI Calculator Quick Guide 2011
Once all these inputs are filled in, click on the tab “Get Result” and view the ROI.
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