1. From CMS to CXM
Gabriele Viebach, Group CEO

2. eZ Systems – Key Highlights
Highlights
Europe
Germany, France, Norway,  Mission: eZ enables long term sustainability
UK, Spain, Italy, Finland
for your content-driven digital business
 Key facts 2011 / 2012:
 90 % growth (software sales 2011)
 4 new offices in Q1 2012
 Cloud version w/ Red Hat under way
 Continues winning new Enterprise customers
together with our Implementation Partners:
 France Telecom, La Poste, Nikon,
Interpol, Swiss Life, Virgin Media,
Christian Dior, FT, Dow Jones, Conde
Nast
North America Asia  Entered Gartner Magic Quadrant in 2011
USA Japan, China,
Singapore
SLIDE 2

3. Global Enterprise Customer Base
eZ´s installed base in 160 countries,14 million downloads, 42.000 community members
SLIDE 3 SLIDE 3

4. eZ´s vision is today´s reality
“To help people create their digital experience
anywhere, anytime on any device”
03/13/12 03/13/12 SLIDE 4

5. Community driven business model is now!
• Microsoft, IBM and others invest in community building activities,
• Disruptive technology changes can only be handled by community driven
approaches (at affordable costs)
• Standards and speed of adaptability are key for sustainable investments
• Combining the best of both worlds – Enterprise and Open!
03/13/12 SLIDE 5

6. The new challenge: Customer Experience Management
Customer touchpoints - anywhere, anytime at any device
03/13/12 SLIDE 6

7. The Experience Economy
E pwr
mo e C pa e
aitiz
l
t Cn n
h ot t
e e o Eprne
n xe c
ie
eZ Corporate Presentation SLIDE 7

8. Customers expect unified experiences
+ new channels coming soon!
Well managed, Functionality Scalable Excellent usability
personalized, extensions, APIs, information for intuitive and
reusable and frameworks for architecture, undisturbed
repurposable solutions with smoothly and customer
content fast time-to- continuously interaction
market adaptable
Source: Forrester 2011, enhanced by eZ

9. Customer Experience is key to your present and future business
modelling and success
eZ predicted CXM in Q1 2011
Multichannel &
Multisource
Extensions
Personalization
O n-site search and marketing
automation
W eb
C ontent
Management
Platform
A nalytics, test and eC ommerce
optimization Solutions
C ustomer
Relationship
Management
03/13/12 SLIDE 9

10. Why Customer Experience Management? Simplify complexity!
Leading Analysts jump on the Train
Multichannel &
Multisource
Extensions
Personalization
O n-site search and marketing
automation
W eb
C ontent
Management
Platform
A nalytics, test and eC ommerce
optimization Solutions
C ustomer
Relationship
Management
03/13/12 SLIDE 10

11. eZ enables your digital business model
Following the business processes and adapting dynamic value chains “guarantee” sustainability
”Create Your Experience”
e Pb h n rre
Z ul Et pis
is e Multichannel &
Multisource
Extensions e R cm edtn
Z eo mna io
Personalization
O n-site search and marketing
automation
W eb
e Fd
Z in C ontent
Management
Platform
eC ommerce
e Pb h hp
Z ul So
is
A nalytics, test and
optimization Solutions
C ustomer
Relationship
e o ocp
Z ds e
o Management e C M onc it
Z R C net y
iv
03/13/12 SLIDE 11

12. Some Trends in the Market

13. Traffic Per Device by time of day
Multi Channel Experience

14. Internet Ad Revenues, by Pricing Model
Focus on Performance and Conversion

15. UK

16. Customer Experience Management
eZ´s definition of creating your experience

17. Personalized Recommendation – More qualified information, higher
engagement level
1 2
Introduce Recommendation 50% more Clicks in A/B-Test*
More
+ 51%
Clicks
* Source: A/B-Test with Schwäbische Zeitung Online
(YOOCHOOSE Newsletter 11/2010)

18. Introduce eZ Recommendation Service = Increase Revenue
1 2
Introduce Recommendation Significant Sales Growth*
Best Project Result
* Source: Schematic Drawing based on Customer Experience
Best Project Management (real Customer data are confidential)

19. Smart Analytics: eZ odoscope – From where? When? With what
device? How long? Control + improve quality of campaigning?

20. eZ odoscope: The heatmap shows the paths your visitors intuitively
took

21. Thank You
Questions?