What To Know About Starting in Social Media
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This presentation is newly updated for May 2013 with the latest statistics and insight needed to begin a career in social media marketing, includes examples and case studies as well as information about social media culture and customer expectations.
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What To Know About Starting in Social Media
- 1. #smforhi Welcome to Introduction to Social Media Tara Coomans Chief Brainstormer, Akamai Marketing Past President, Current BOD Member Social Media Club Hawaii (SMCHI) Thursday, May 30, 2013
- 2. Social Media Dictionary Social Media: Opt-In, multiple participant, multi- media, multi-directional, digital communication Platforms: The environments which enable social media. Facebook, Twitter, Instagram, Blogger Engagement: Any interaction on a digital platform. Conversation, clicks, comments sharing by a community Hashtag: #preceding a word or phrase. Helps with search, context and saves space. Thursday, May 30, 2013
- 3. What’s the BIGDeal? Thursday, May 30, 2013
- 4. Thursday, May 30, 2013
- 5. Social Media Ushers in Culture Change Thursday, May 30, 2013
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- 9. Social Media is Mainstream Now GenY now outnumbers Baby Boomers... 96%of them have joined a social network Thursday, May 30, 2013
- 10. Social Media is Mainstream Now Thursday, May 30, 2013
- 11. What is Social Media Culture Thursday, May 30, 2013
- 12. What is Social Media Culture Diverse:not limited to geography, race, culture or other traditional communication constraints. Thursday, May 30, 2013
- 13. What is Social Media Culture Human: reflection of participants. imperfect. Thursday, May 30, 2013
- 14. What is Social Media Culture Open: sharing is encouraged. collaboration. crowd sourcing. Thursday, May 30, 2013
- 15. What is Social Media Culture Transparent: disclosure. honesty. Thursday, May 30, 2013
- 16. What is Social Media Culture Evolving: disruptive and emerging environments and technologies. Thursday, May 30, 2013
- 17. What is Social Media Culture Tribal:people with common interests and beliefs tend to gather. Thursday, May 30, 2013
- 18. What is Social Media Culture Thursday, May 30, 2013
- 19. How Has SM Impacted Our Culture Communication Revolution Thursday, May 30, 2013
- 20. How Has SM Impacted Our Culture Communication Revolution Governments Week before Mubarak’s resignation: 230,000 tweets/day from Egypt (up from 2,300/day) Thursday, May 30, 2013
- 21. How Has SM Impacted Our Culture Communication Revolution Governments Customers who engage with companies via social media spend 20%-40% more than those company’s other customers - Bain & Company Report: Putting Social Media to Work Revenue Thursday, May 30, 2013
- 22. How Has SM Impacted Our Culture Communication Revolution Governments Customer Service Revenue Social Media users who have great customer service tell an average of 42 people..compared to 9 for social media absentees. Thursday, May 30, 2013
- 23. How Has SM Impacted Our Culture Communication Revolution Governments Customer Service Revenue Bigger Circle of Trust 90% trust recommendations from people they know- Media Bistro: http:// www.mediabistro.com/alltwitter/future-social-customer_b22111 Thursday, May 30, 2013
- 24. How Has SM Impacted Our Culture Communication Revolution Governments Customer Service Cause Awareness Revenue Bigger Circle of Trust 81% of Arts Organizations Say Internet & Digital Technologies “Very Important” to Promoting Arts http://www.pewinternet.org/Reports/2013/Arts-and-technology/Summary-of-Findings.aspx Thursday, May 30, 2013
- 25. How Has SM Impacted Our Culture Communication Revolution Governments Customer Service Cause Awareness News Revenue Bigger Circle of Trust Pakistani computer programmer tweets about 1AM helicopter above Abbittabad..turns out to be 1st report of attack on bin Laden’s compound. -Mashable http://mashable.com/ 2012/02/12/whitney-houston-twitter/ Thursday, May 30, 2013
- 26. How Has SM Impacted Our Culture Communication Revolution Governments Customer Service Cause Awareness News Revenue Bigger Circle of Trust Disasters Thursday, May 30, 2013
- 27. How Has SM Impacted Our Culture Communication Revolution Governments Customer Service Cause Awareness News Revenue Bigger Circle of Trust Disasters Hurricane Sandy, #hitsunami Thursday, May 30, 2013
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- 30. of online adults use social media regularly - Experian http://www.experian.com/simmons-research/register-2012-digital-marketer.html 91% Thursday, May 30, 2013
- 31. Social Media Is About People!Main Street, USA Thursday, May 30, 2013
- 32. Who is the Social Media Consumer? Thursday, May 30, 2013
- 33. Thursday, May 30, 2013
- 35. Demographics -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/ Women outnumber men on social media. Thursday, May 30, 2013
- 36. Demographics -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/ Women outnumber men on social media. Thursday, May 30, 2013
- 37. Demographics -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/ Women outnumber men on social media. Half of All Google+ Users Are Under 25http://www.imediaconnection.com/content/32712.asp Thursday, May 30, 2013
- 38. Demographics -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/ Women outnumber men on social media. Half of All Google+ Users Are Under 25http://www.imediaconnection.com/content/32712.asp Thursday, May 30, 2013
- 39. Demographics -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/ Women outnumber men on social media. Half of All Google+ Users Are Under 25http://www.imediaconnection.com/content/32712.asp Australia, India, Indonesia, Malaysia, Philippines, Singapore and Thailand Prefer Facebookhttp://thenextweb.com/socialmedia/2011/09/17/social-media-in-asia-pacific- its-big-and-facebook-dominates/Thursday, May 30, 2013
- 40. What are people they using? Go where your tribe is. What works for you? What inspires your customers? Thursday, May 30, 2013
- 41. Reads Only EbooksLoves Farmers Markets Jack Russell Terrier OwnerWanna-be World Traveler Drinks Wine. Lots of Wine. Auntie Diver. Kayaker. Beacher. Sushi Snob Biz OwnerCommunity Cheerleader Thursday, May 30, 2013
- 42. How are consumers using social media? source: http://www.slideshare.net/ricardodepaula/social-brand-experience?ref=http://wearesocial.net/blog/2012/01/consumers-social/ Thursday, May 30, 2013
- 43. What do customers want? Thursday, May 30, 2013
- 44. What do customers want? Customer service: answers within 24 hours Thursday, May 30, 2013
- 45. What do customers want? Customer service: answers within 24 hours To be special: offers & discounts, experiences Thursday, May 30, 2013
- 46. What do customers want? Customer service: answers within 24 hours To be special: offers & discounts, experiences Information: reviews & ranking Thursday, May 30, 2013
- 47. What do customers want? Customer service: answers within 24 hours To be special: offers & discounts, experiences Information: reviews & ranking In the loop: new products & services Thursday, May 30, 2013
- 48. What do customers want? Customer service: answers within 24 hours To be special: offers & discounts, experiences Information: reviews & ranking In the loop: new products & services Stand out:contribute to designs, campaigns Thursday, May 30, 2013
- 49. What do customers want? Customer service: answers within 24 hours To be special: offers & discounts, experiences Information: reviews & ranking In the loop: new products & services Stand out:contribute to designs, campaigns Inspiration: emotional responses. Thursday, May 30, 2013
- 50. How are businesses using Social Media? And...do users care? Thursday, May 30, 2013
- 51. What kinds of businesses are using social media? Thursday, May 30, 2013
- 52. What kinds of businesses are using social media? Fortune 500 adopting... Thursday, May 30, 2013
- 53. What kinds of businesses are using social media? Fortune 500 adopting... Thursday, May 30, 2013
- 54. What kinds of businesses are using social media? Fortune 500 adopting... Small business adopting..slowly. Medium business leading the way..slowly. Thursday, May 30, 2013
- 55. The disconnect 76% of Marketers Believe They “Know What Their Consumers Want.” Only 34% Have Actually Asked Themhttp://trends.e-strategyblog.com/2012/09/07/how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic/3609 Thursday, May 30, 2013
- 56. The disconnect 76% of Marketers Believe They “Know What Their Consumers Want.” Only 34% Have Actually Asked Themhttp://trends.e-strategyblog.com/2012/09/07/how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic/3609 Thursday, May 30, 2013
- 57. What DON’T they like? Thursday, May 30, 2013
- 58. What DON’T they like? Thursday, May 30, 2013
- 59. What DON’T they like? Thursday, May 30, 2013
- 60. Everything You Need To Know..You Learned in KindergartenThursday, May 30, 2013
- 61. Top Concerns for Business in Social Media Evolving Legal Landscape Evaluating Return on Investment Data Retention/Liberation on Platforms Culture Shift Internal/External CHANGE Thursday, May 30, 2013
- 62. Bio Break Image from: http://engtechmag.wordpress.com/tag/ipod/ Thursday, May 30, 2013
- 63. The Platforms Thursday, May 30, 2013
- 64. What’s Twitter? Thursday, May 30, 2013
- 65. What’s Twitter? “Microblogging” Easy to connect with new people Fast Moving “Open” Connections TV Live Events News Thursday, May 30, 2013
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- 69. What’s Facebook? 1.01Billion Monthly Users (Tech Crunch September 2012) 81% of Active Users Outside of USA Ad-based social network Graph Search EdgeRank Thursday, May 30, 2013
- 70. What kinds of businesses are using social media? Thursday, May 30, 2013
- 71. What kinds of businesses are using social media? Businesses with Customers Thursday, May 30, 2013
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- 75. Thursday, May 30, 2013
- 77. What’s Pinterest? 10.4 Million Users Digital Bulletin Board Image Based Fashion Art Travel Thursday, May 30, 2013
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- 81. Thursday, May 30, 2013
- 82. What’s Google+? Thursday, May 30, 2013
- 83. What’s Google+?100 Million Active Monthly Users “Circles” = Relevant Sharing Video Chat w/ Up to 10 ppl Power Search Uses Hashtags "On-Air" Live & Recorded Presentations, Demonstrations Plays with YouTube Communities No ads! Thursday, May 30, 2013
- 84. Google+ Circles and Profiles Thursday, May 30, 2013
- 85. Google+ Circles and Profiles Thursday, May 30, 2013
- 86. Google+ Circles and Profiles Thursday, May 30, 2013
- 87. What is Instagram? Photo Application for Smart Phones Easy Sharing on Social Networks Uses Hashtags Gains a new user every SECOND 90 Million Users (January 2013, Inside Facebook) Events Restaurants Thursday, May 30, 2013
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- 93. Two Social Media Certainties It’s Here to Stay It’s Going to Change Thursday, May 30, 2013
- 94. live demo Thursday, May 30, 2013