SEO syllabus

1. SEO Course Syllabus Surendranath(+91 8867896632)
Part 1 - Introduction to Online Marketing
 Basic Description of SEO
 Search Engine Basics
 Website terminology(Domain,Hosting,importance of .com,.in e.t.c)
 Ranking algorithms(Page Rank, Alexa Rank,Moz Rank)
Part 2 - Search Engine Optimization
On Page Optimization
 Initial Site Analysis
 Site Structure Analysis
 Creating Google friendly Internal Urls
 Importance of Hyphens in URL Structure
 URL renaming/re-writing
 Url Canonicalization(301 redirects using ht access code)
 Optimizing websites by Analyzing Clients Individual WebPages using
Duplicheker,Copyscape for Refreshing Content
 Text to Html Ratio, Website Loading Speed, Site Navigation Structure
 Importance of Bread Crumb Structure
 Competition Analysis
 Keyword Research (Google Keyword tool)
 Title & Meta Tags development
 Importance of H1, H2, H3 Tags

2. SEO Course Syllabus Surendranath(+91 8867896632)
 XML sitemap Creation
 RSS Feed Creation
 Robots Text Creation
 Keyword density, Anchor Text in web content
 Existing Web Content Optimization
 Competitor Analysis & Monitoring
 Google Web masters :
•Adding a Site and Verification Process
•Configuration Settings
•URL Parameters
•Crawl Errors / Stats
•Google Fetch
•Blocking the Crawler and blocking pages
•Traffic
•Search Queries
•Links to Site / Internal Links
•Resubmitting Sitemaps
•Remove URLS from index
•HTML Suggestions
Google Analytics :
 Measuring Traffic for any site using Google Analytics
 Creating Weekly, Monthly Visitor analytics Reports and Checking Bounce Rates in
Google Analytics

3. SEO Course Syllabus Surendranath(+91 8867896632)
Competitor Back links Analysis :
 How to find who is your competitor
 Analyzing Competitor links using top tools
Research and Analysis Of Keywords:
 Importance of keywords in seo
 What are keywords?
 Analysis of keywords of a particular company
 Research on keywords
 Different types of keywords
 Analysis of keywords using Google ad words keyword tool
 Competitor analysis
 Fitting right keywords to the project
 Discussion on Google Latest Algorithms like Panda,Penguin,Hummingbird
Off Page Optimization
What is Off Page Optimization why it is required in SEO and its Importance?
 Directory Submissions
 Social Bookmarking in high PR sites
 Business Profile Creation
 Participation in Forums and Effective interaction to get Permanent Back links
 Blog Commenting
 Classified Submissions
 Guest Blogging

4. SEO Course Syllabus Surendranath(+91 8867896632)
 Article Submission
 PDF sharing
 Press Release Submission
 Deep Linking
 Search Engine Submission
 High PR Web 2.0 sites
 Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
 Image Sharing Submission
 Google Reviews
 Google Mapping
 Yahoo answers, Quora answers
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