Experimental Research Design - Meaning, Characteristics and Classification

Sundar B N
Sundar B NAssistant Professor of Commerce em Government First Grade College for Women, Holenarasipura
Experimental Research Design - Meaning, Characteristics and Classification
Experimental research studies are designed for establishing
causal relationships.
This method begins with a question concerning the
relationship between two or more variables.
At the same time, the researcher advances one or more
hypotheses stating the nature of the expected relationship.
The experiment is the event planned and carried out by the
researcher to gather evidence relevant to the hypotheses.
 i) An independent variable is manipulated,
 ii) All other variables except the independent
variable are held constant, and
 iii)The effect of the manipulation of the
independent variable on the dependent variable is
observed
The independent variable and the dependent variable(s) are important in
an experiment.The independent variable is manipulated or changed by
the experimenter.
The variable upon which the effects of changes are observed is called
the dependent variable, which is observed but not manipulated
by the experimenter.
For example, to examine the effect of training for empowerment upon
decision making, an investigator would manipulate training, the
independent variable, by using different training methods in order to
ascertain their effect upon decision making, the dependent variable.
Experimental Research Design - Meaning, Characteristics and Classification
Experimental Research Design - Meaning, Characteristics and Classification
Control is the first essential ingredient of experimental method.
Without control, it is impossible to evaluate unambiguously the effects of an independent variable.
Basically, the experimental method rests upon two assumptions regarding variables.
 A) Law of the single variable – if 2 situations are equal
 B)The law of the only significant variable-If 2 situations are not equal
The main purpose of‘control’ in an experiment is to arrange a situation in which theeffect of
variables can be measured.
For example, if we were to study the effect of two methods of teaching alphabets to two groups of
adult learners, we are likely to select the two groups which are identical in every respect except in
the way they are taught alphabets.
But it is impossible to have two groups that are identical in every respect.
It refers to a deliberate operation performed by the researcher.
Conscious control of the IV by the researcher through treatment or intervention to
observe its effect on the DV.
The researcher in the experimental research actually sets the stage for the occurrence of
the factors whose performance is to be studied under conditions where all other factors
are controlled or eliminated.
For example, if the researcher compares two methods of teaching, then method of
teaching is the independent variable and can be manipulated by the teacher.
Observation
In experimentation, we are interested in the effect of the manipulation of
the independent variable on a dependent variable.
Observations are made with respect to some characteristics of the
behaviour of the subjects employed in the research.
These observations which are quantitative in nature, may constitute the
dependent variable.
The dependent variable in social research is often change of some type,
such as attitude towards learning.
We are often interested in explaining or predicting attitude.
Since attitude cannot be measured directly, we can only estimate it through
measures like scores in a scale.
 I ) Surveying the literature related to the problem,
 ii) Identifying and defining the problem
 iii) Formulating a hypotheses -they suggest that an
antecedent condition or phenomenon (independent
variable) is related to the occurrence of another
condition, phenomenon, event, or effect (dependent
variable).
This refers to the conceptual framework within which the experiment is conducted
a) Selecting a research design,
b) Selecting a sample of subjects to represent a given population, assign subjects to groups,
and assign experimental treatments to the groups. (Subject implies the respondent
or living organism that is studied),
c) Selecting or constructing and validating instruments to measure the outcomes of the
experiment,
d) Stating the procedures for collecting the data and possibly conduct a pilot or “trial run”
test to perfect the instruments or design, and
e) Stating the statistical or null hypothesis.
I) Its power to determine causal relationship is much better that that of
all other methods.
II)The influence of extraneous variables can be more effectively
controlled.
III)The element of human error is more reduced.
IV) More conditions may be created and tested in this method.
V)This method yields generally exact measurements and it can be
repeated.
I) It is very difficult to establish comparable control group and
experimental group.
II) The scope of experimentation with human beings is extremely
difficult.
III) Experiment is often difficult to design as it tends to be expensive
and time consuming.
IV) Experimentation can be used only in studies of the present but
not in studies relating to the past or future.
I) Experimentation is applicable to certain phenomena and
certain social situations.
II) Experimentation cannot be conducted if the independent
variable cannot be manipulated.
III)This approach is generally suitable to‘micro’ issues (involving
interpersonal relationships) rather than to‘macro’ situations
(on account of the difficulty of manipulating institutions or
social groups).
A research design is very important for the researcher.
A well developed design provides the structure and
strategy to control the investigation and extract
dependable answers to the questions raised by the
problem or hypothesis.
It is the nature of the problem that determines the
appropriateness of the design.
X represents the independent variable, which is manipulated by the researcher
Y represents the measure of the dependent variable.
Y1 represents the dependent variable before the manipulation of the independent
variable X – Pre-Test
Y2 represents the dependent variable after the manipulation of the independent
variable X – Post-Test.
S represents the subject or respondent used in the experiment.
E group refers to the experimental group
C group refers to the control group.
R indicates random assignment of subjects to the experimental groups and the
random assignment of treatments to the groups
Experimental Research Design - Meaning, Characteristics and Classification
The two designs classified as pre-experimental
designs offer minimal control of extraneous
variables.
Design 1: One Group Pre-test Post-test Design
Design 2: Static Group Comparison
When this design is employed, the dependent variable is measured before the independent variable or
treatment is applied or withdrawn, and then measured yet again.
The one group design usually involves three steps:
a) administering a pre-test measuring the dependent variable,
b) applying the experimental treatment X to the subjects, and
c) administering a post-test again measuring the dependent variable
Differences attributed to application of experimental treatment are then determined by comparing the
pre-test and post-test scores.
Let us assume that we want to evaluate the effectiveness of a particular self-
instructional material in Rural Development for post graduate
students. How may we go about this task?
At the beginning of the academic year, the students are given a
standardized test that measures the objectives of the course quite
satisfactorily, following which the distance teacher then introduces the self-
instructional material.
At the end of the year, the students are administered the standardized test a
second time.
Comparing the scores of the two tests would reveal what difference the
exposure to the SIM has made.
Design 2 utilizes two or more groups, only one of which is exposed to experimental treatment.
The groups are assumed to be equivalent in all relevant aspects, they differ only in their exposure to X.
This design is often used in social research, For example, achievement of adult learners taught by a
new method is compared with that of similar class taught by a traditional method.
Design 2 has a control group or groups, which permit (s) the comparison that is required for scientific
respectability. If the experimental group is superior on theY2 measure, the researcher then has
more confidence in his/her conclusion that the difference is due to experimental treatment.
 The following two designs, belong to the‘true experimental’
design, because of the control that they provide. i.e.
 i) Random assignment of subjects to the groups.
 ii) Random assignment of treatment to the groups.
 iii) Post-testing all the groups
1) Design 3: Randomized Subjects, Post-test only Control
Group Design
2) Design 4: Randomized Matched Subjects, Post-test only
Control Group Design
This particular design requires two groups to which subjects are
randomly assigned and each group is assigned to a different
condition.
No pre-test is used; randomization controls all the possible extraneous
variables.
These extraneous variables still affect the inquiry; but, now, it is the
laws of chance rather than the personal feature of E that operate.
In fact, the larger the number of subjects used, the more equivalent or
similar the groups will tend to be.
Suppose a researcher wants to study the effect of instructional material on
achievement in a course during a contact programme.
He/she may randomly assign the students to the groups and provide
treatment to one of the groups. The assigning of the treatment will be
random.At the end of the contact programme he/she may test both the
groups.
The main advantage of Design 3 is randomization, which assures
statistical equivalence of the groups prior to the introduction of
independent variable.
Design 3 provides controls for the main effects of history,
maturation and pre-testing; because no pre-test is used, there
can be no interaction effect of pre-test and X (treatment).
This design is similar to Design 3 except that it uses a matching technique, rather than random
assignment, to obtain equivalent groups. Subjects are matched on one or more variables that can be
measured conveniently, such as IQ or reading scores.
The matching variables used are generally those that have a significant correlation with the dependent
variable. On the basis of these variables subjects are paired so that opposite member’s/scores’ are as
close as possible; and then, one member of each pair is randomly assigned to one treatment and the
other to the second treatment.
Matching is most useful in studies where small samples are to be used
and where Design 3 is not appropriate.
However, for matching to subjects really become a means of control,
the matching of all the potential subjects must be complete, and
assignment of the members of each pair to the groups must be
determined randomly.
When using Design 4, it is essential to match every subject, even if
only approximately, before random assignment is effected.
If one or more subjects should be excluded because an appropriate
match could not be found, this would bias the sample.
One of the Quasi Experimental Designs is Non-randomized Control
Group, Pre-test Post-test Design.
You would notice that randomized control group pre-test post-test
design is a true experimental design.
The only difference on the quasi experimental design is that the groups
are not randomized. Hence they are unlikely to be comparable.
In fact, it is on this ground that the design becomes quasi experimental
and not true experimental.
The rest of the design related characteristics remain common
with the randomized control group pre-test post-test design
of the true experimental design category.
A factorial design is one where two or more variables are manipulated
simultaneously in order to study the independent effect of each variable on
the dependent variable as well as the effects due to interaction among the
several variables.
Factorial designs are of two types.
In the first type, one of the independent variables may be experimentally
manipulated.The researcher is primarily interested in the effect of a single
independent variable but he/she must take other variables into
consideration which may influence the dependent variables.
In the second type of design, all the independent variables may be
experimentally manipulated.
Factorial designs have been developed at varying levels of complexity, the
simplest factorial design is the 2 by 2 (2 × 2) Design.
The two independent variables have two values.
Level 1 subjects receiveTreatmentA and othersTreatment B.
Same level 2 subjects receiveTreatmentA and othersTreatment B.
We have already discussed pre-test post-test designs.
They generate one time data on the dependent variable before and after the
experimental treatment.
There are instances where it becomes necessary to compare changes in the
trend of a particular phenomenon or process or product.
For example, let us assume that learners behaviour to attitudes,
achievements etc. changes over a period of time.
If a specific treatment is introduced in an institution to study the change in
attitude or achievement it is useful to study the trend through
measurement at certain intervals before the introduction of the
treatment.
Instead of one time pre-test, the test is repeated three or four times before
the treatment is administered.This generates data on the trend of
behaviour.
Similarly after the treatment is administered instead of one time post-test,
the post-test is administered several times at intervals.
This provides data to derive the trend in the change in behaviour.
Since both, pre-tests and post-tests are used over a time series design the
effect of the treatment on the dependent variable is tested by comparing
the trends.This can be represented in the following form:
What we have described above is one group time series design.
If you add a control group and repeat the same time series
measurement without the treatment of the control groups it
becomes control group time series design.
Similarly control group time series design is represented as:
The Principle
of Replication
The Principle
of
Randomization
The Principle
of Local
Control
Experimental Research Design - Meaning, Characteristics and Classification
Experimental Research Design - Meaning, Characteristics and Classification
Experimental Research Design - Meaning, Characteristics and Classification
Kothari, C. R. (2004). Research methodology:Methods and techniques.
New Age International.
“Unit-2 Descriptive and Experimental Research. IGNOU. (2017).
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Experimental Research Design - Meaning, Characteristics and Classification

  • 2. Experimental research studies are designed for establishing causal relationships. This method begins with a question concerning the relationship between two or more variables. At the same time, the researcher advances one or more hypotheses stating the nature of the expected relationship. The experiment is the event planned and carried out by the researcher to gather evidence relevant to the hypotheses.
  • 3.  i) An independent variable is manipulated,  ii) All other variables except the independent variable are held constant, and  iii)The effect of the manipulation of the independent variable on the dependent variable is observed
  • 4. The independent variable and the dependent variable(s) are important in an experiment.The independent variable is manipulated or changed by the experimenter. The variable upon which the effects of changes are observed is called the dependent variable, which is observed but not manipulated by the experimenter. For example, to examine the effect of training for empowerment upon decision making, an investigator would manipulate training, the independent variable, by using different training methods in order to ascertain their effect upon decision making, the dependent variable.
  • 7. Control is the first essential ingredient of experimental method. Without control, it is impossible to evaluate unambiguously the effects of an independent variable. Basically, the experimental method rests upon two assumptions regarding variables.  A) Law of the single variable – if 2 situations are equal  B)The law of the only significant variable-If 2 situations are not equal The main purpose of‘control’ in an experiment is to arrange a situation in which theeffect of variables can be measured. For example, if we were to study the effect of two methods of teaching alphabets to two groups of adult learners, we are likely to select the two groups which are identical in every respect except in the way they are taught alphabets. But it is impossible to have two groups that are identical in every respect.
  • 8. It refers to a deliberate operation performed by the researcher. Conscious control of the IV by the researcher through treatment or intervention to observe its effect on the DV. The researcher in the experimental research actually sets the stage for the occurrence of the factors whose performance is to be studied under conditions where all other factors are controlled or eliminated. For example, if the researcher compares two methods of teaching, then method of teaching is the independent variable and can be manipulated by the teacher.
  • 9. Observation In experimentation, we are interested in the effect of the manipulation of the independent variable on a dependent variable. Observations are made with respect to some characteristics of the behaviour of the subjects employed in the research. These observations which are quantitative in nature, may constitute the dependent variable. The dependent variable in social research is often change of some type, such as attitude towards learning. We are often interested in explaining or predicting attitude. Since attitude cannot be measured directly, we can only estimate it through measures like scores in a scale.
  • 10.  I ) Surveying the literature related to the problem,  ii) Identifying and defining the problem  iii) Formulating a hypotheses -they suggest that an antecedent condition or phenomenon (independent variable) is related to the occurrence of another condition, phenomenon, event, or effect (dependent variable).
  • 11. This refers to the conceptual framework within which the experiment is conducted a) Selecting a research design, b) Selecting a sample of subjects to represent a given population, assign subjects to groups, and assign experimental treatments to the groups. (Subject implies the respondent or living organism that is studied), c) Selecting or constructing and validating instruments to measure the outcomes of the experiment, d) Stating the procedures for collecting the data and possibly conduct a pilot or “trial run” test to perfect the instruments or design, and e) Stating the statistical or null hypothesis.
  • 12. I) Its power to determine causal relationship is much better that that of all other methods. II)The influence of extraneous variables can be more effectively controlled. III)The element of human error is more reduced. IV) More conditions may be created and tested in this method. V)This method yields generally exact measurements and it can be repeated.
  • 13. I) It is very difficult to establish comparable control group and experimental group. II) The scope of experimentation with human beings is extremely difficult. III) Experiment is often difficult to design as it tends to be expensive and time consuming. IV) Experimentation can be used only in studies of the present but not in studies relating to the past or future.
  • 14. I) Experimentation is applicable to certain phenomena and certain social situations. II) Experimentation cannot be conducted if the independent variable cannot be manipulated. III)This approach is generally suitable to‘micro’ issues (involving interpersonal relationships) rather than to‘macro’ situations (on account of the difficulty of manipulating institutions or social groups).
  • 15. A research design is very important for the researcher. A well developed design provides the structure and strategy to control the investigation and extract dependable answers to the questions raised by the problem or hypothesis. It is the nature of the problem that determines the appropriateness of the design.
  • 16. X represents the independent variable, which is manipulated by the researcher Y represents the measure of the dependent variable. Y1 represents the dependent variable before the manipulation of the independent variable X – Pre-Test Y2 represents the dependent variable after the manipulation of the independent variable X – Post-Test. S represents the subject or respondent used in the experiment. E group refers to the experimental group C group refers to the control group. R indicates random assignment of subjects to the experimental groups and the random assignment of treatments to the groups
  • 18. The two designs classified as pre-experimental designs offer minimal control of extraneous variables. Design 1: One Group Pre-test Post-test Design Design 2: Static Group Comparison
  • 19. When this design is employed, the dependent variable is measured before the independent variable or treatment is applied or withdrawn, and then measured yet again. The one group design usually involves three steps: a) administering a pre-test measuring the dependent variable, b) applying the experimental treatment X to the subjects, and c) administering a post-test again measuring the dependent variable Differences attributed to application of experimental treatment are then determined by comparing the pre-test and post-test scores.
  • 20. Let us assume that we want to evaluate the effectiveness of a particular self- instructional material in Rural Development for post graduate students. How may we go about this task? At the beginning of the academic year, the students are given a standardized test that measures the objectives of the course quite satisfactorily, following which the distance teacher then introduces the self- instructional material. At the end of the year, the students are administered the standardized test a second time. Comparing the scores of the two tests would reveal what difference the exposure to the SIM has made.
  • 21. Design 2 utilizes two or more groups, only one of which is exposed to experimental treatment. The groups are assumed to be equivalent in all relevant aspects, they differ only in their exposure to X. This design is often used in social research, For example, achievement of adult learners taught by a new method is compared with that of similar class taught by a traditional method. Design 2 has a control group or groups, which permit (s) the comparison that is required for scientific respectability. If the experimental group is superior on theY2 measure, the researcher then has more confidence in his/her conclusion that the difference is due to experimental treatment.
  • 22.  The following two designs, belong to the‘true experimental’ design, because of the control that they provide. i.e.  i) Random assignment of subjects to the groups.  ii) Random assignment of treatment to the groups.  iii) Post-testing all the groups 1) Design 3: Randomized Subjects, Post-test only Control Group Design 2) Design 4: Randomized Matched Subjects, Post-test only Control Group Design
  • 23. This particular design requires two groups to which subjects are randomly assigned and each group is assigned to a different condition. No pre-test is used; randomization controls all the possible extraneous variables. These extraneous variables still affect the inquiry; but, now, it is the laws of chance rather than the personal feature of E that operate. In fact, the larger the number of subjects used, the more equivalent or similar the groups will tend to be.
  • 24. Suppose a researcher wants to study the effect of instructional material on achievement in a course during a contact programme. He/she may randomly assign the students to the groups and provide treatment to one of the groups. The assigning of the treatment will be random.At the end of the contact programme he/she may test both the groups.
  • 25. The main advantage of Design 3 is randomization, which assures statistical equivalence of the groups prior to the introduction of independent variable. Design 3 provides controls for the main effects of history, maturation and pre-testing; because no pre-test is used, there can be no interaction effect of pre-test and X (treatment).
  • 26. This design is similar to Design 3 except that it uses a matching technique, rather than random assignment, to obtain equivalent groups. Subjects are matched on one or more variables that can be measured conveniently, such as IQ or reading scores. The matching variables used are generally those that have a significant correlation with the dependent variable. On the basis of these variables subjects are paired so that opposite member’s/scores’ are as close as possible; and then, one member of each pair is randomly assigned to one treatment and the other to the second treatment.
  • 27. Matching is most useful in studies where small samples are to be used and where Design 3 is not appropriate. However, for matching to subjects really become a means of control, the matching of all the potential subjects must be complete, and assignment of the members of each pair to the groups must be determined randomly. When using Design 4, it is essential to match every subject, even if only approximately, before random assignment is effected. If one or more subjects should be excluded because an appropriate match could not be found, this would bias the sample.
  • 28. One of the Quasi Experimental Designs is Non-randomized Control Group, Pre-test Post-test Design. You would notice that randomized control group pre-test post-test design is a true experimental design. The only difference on the quasi experimental design is that the groups are not randomized. Hence they are unlikely to be comparable. In fact, it is on this ground that the design becomes quasi experimental and not true experimental.
  • 29. The rest of the design related characteristics remain common with the randomized control group pre-test post-test design of the true experimental design category.
  • 30. A factorial design is one where two or more variables are manipulated simultaneously in order to study the independent effect of each variable on the dependent variable as well as the effects due to interaction among the several variables. Factorial designs are of two types. In the first type, one of the independent variables may be experimentally manipulated.The researcher is primarily interested in the effect of a single independent variable but he/she must take other variables into consideration which may influence the dependent variables. In the second type of design, all the independent variables may be experimentally manipulated.
  • 31. Factorial designs have been developed at varying levels of complexity, the simplest factorial design is the 2 by 2 (2 × 2) Design. The two independent variables have two values. Level 1 subjects receiveTreatmentA and othersTreatment B. Same level 2 subjects receiveTreatmentA and othersTreatment B.
  • 32. We have already discussed pre-test post-test designs. They generate one time data on the dependent variable before and after the experimental treatment. There are instances where it becomes necessary to compare changes in the trend of a particular phenomenon or process or product. For example, let us assume that learners behaviour to attitudes, achievements etc. changes over a period of time. If a specific treatment is introduced in an institution to study the change in attitude or achievement it is useful to study the trend through measurement at certain intervals before the introduction of the treatment.
  • 33. Instead of one time pre-test, the test is repeated three or four times before the treatment is administered.This generates data on the trend of behaviour. Similarly after the treatment is administered instead of one time post-test, the post-test is administered several times at intervals. This provides data to derive the trend in the change in behaviour. Since both, pre-tests and post-tests are used over a time series design the effect of the treatment on the dependent variable is tested by comparing the trends.This can be represented in the following form:
  • 34. What we have described above is one group time series design. If you add a control group and repeat the same time series measurement without the treatment of the control groups it becomes control group time series design. Similarly control group time series design is represented as:
  • 35. The Principle of Replication The Principle of Randomization The Principle of Local Control
  • 39. Kothari, C. R. (2004). Research methodology:Methods and techniques. New Age International. “Unit-2 Descriptive and Experimental Research. IGNOU. (2017).