This document provides tips for naming a Facebook page. It recommends keeping the page name short but meaningful so it can be easily remembered. The name should include key words about the brand, product, service, or location. Proper names like an organization or person can also be included. Page names cannot include improper capitalization, abusive terms, unnecessary symbols or punctuation, long descriptions, variations of "Facebook," misleading words, generic locations or generic words alone. The name should correctly identify what or who the page is about.