The document discusses how user-generated content (UGC) can power connected retail experiences. It notes that customers are increasingly using mobile devices to research purchases in stores. The challenges are keeping content flowing across silos and considering technology after content. UGC is more trusted than other media and customers act as salespeople through sharing. The opportunities lie in combining UGC and brand content, then publishing it across customer touchpoints for a connected story. This increases website engagement and brand awareness. UGC provides limitless marketing content and connecting experiences across channels.

1. Connected Retail & the
Power of UGC
Alex Vaidya
CEO StoryStream
@alex_vaidya

2. 2
Connecting Content

3. 3
Challenges
Trends
Opportunities

4. 4
Challenges
Trends
Opportunities

5. 5
Brand
Website
Experiences Dealer Events
Dealer Website
Press & Key Influencers Dealer Showroom
Paid Media
Product Launches
Social Media

6. 6
Brand
Website
Experiences Dealer Events
Dealer Website
Press & Key Influencers Dealer Showroom
Paid Media
Product Launches
Social Media
Channels to Ecosystems

7. 7
“People evaluate purchase
decisions in-the-moment.”
Google Micromoments

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of smartphone users turn to
their phone to influence a
purchase decision while in a
store.
82%
Google Micromoments 2015

9. Millennials Seek Authenticity

10. 10
Accenture 2014
of all millennials demand
an integrated, seamless
experience regardless of
channel68%

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New formats
Vertical Video

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More authentic content
in more places at the
right time

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Challenges
Trends
Opportunities

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Keeping the content
engine well fed

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Content sits in silos

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Technology leads before
content is well considered

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Challenges
Trends
Opportunities

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Need good content, right
time & place

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What content works?

20. UGC Customers are your
best sales people

21. 21Ipsos MORI 2014
50% UGC is more trusted
than any media
It sells…

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Customer
Fan
Influencer
Employee
Lots of it…

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Social Hubs
UGC Product Pages
Social Campaigns
In-store Activations
How?

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Brand
Website
Social MediaPress & Key Influencers Dealer Showroom
Paid MediaExperiences Dealer Events
Product Launches Dealer Website
Connected Story

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26. Combine UGC and brand content.
Publish to any customer touchpoint.
Connected Content Marketing

27. Connected Story

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32. PopUp Experiences

35. Customer Stories

38. Hero Experiences

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increase in website
dwell times
compared to normal
StoryStream Average
350%

41. 41
increase in brand
awareness compared
to normal
StoryStream Average
83%

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Quicker to use than a
traditional CMS, save time
and money on content
StoryStream Research
10x

43. Customers are your best sales people.
UGC is the limitless content
marketing fuel you need.
Connect the dots across your
ecosystem.

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alex.vaidya@storystream.it
www.storystream.it
@storystreamit
Contact us to for a demo or to learn more
Thank You