1. Creating a winning mobile
IWMSstrategy
SteveLisle,FieldFLEX Inc.
WayneLiko,HorizantInc.

2. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
Mobile Case Study1: University, Classroom Inspections @TermStart
company background
development& deployment approach
requirements& goals
outcome
• polytechnic university
• aerospace, trades, applied sciences, health & environmental
research
• 6 campuses, 900+ teaching spaces
• integrate / coordinate classroom services
• ensure classrooms, labs and training
spaces are ready for upcoming term
• send in 1 assessor instead of many
• create single form to capture state of space
• distribute tasks to various campus service groups
electronically
• most classrooms are in desired state at
term start (25% improvement over 2 terms)
• service groups are all on the same page
with respect to deficient spaces

3. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
Mobile Case Study2: Energy Company,Corporate Facilities Way-Finding
company background
development& deployment approach
requirements& goals
outcome
• regional public utility covering approx. 4,000 sq. miles
• residential & commercial energy distribution to 3.4 million
customers
• many corporate office and service centers
• interactive way-finding with touchscreen
capabilities
• smartphone, tablet & kiosk form factors
• leverage ARCHIBUS location data
• leverage facilities CAD drawings
• interactive drill-path navigation unified across all mobile
hardware
• easily extendible to fixed kiosk mode
• intuitive enough that little or no user training required
• pilot deployed in corporate headquarters
• evaluation in-progress
• deployment pending
• future rollout of common space kiosks &
new corporate services mobile apps

4. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
Mobile Case Study3: Energy Company,Retail Premises Survey
company background
development& deployment approach
requirements& goals
outcome
• Multi-tier, international energy company: exploration,
extraction, generation, processing/refinement, distribution,
retail
• 2,500 multi-service/product retail sites
• acquire technology to support new asset
sustainability process
• collect & verify retail premise data within 1
year of technology acquisition
• visibility into contents & condition of retail
premises from corporate view
• reduce unnecessary asset & equipment
churn
• design technology around new field survey processes
• iterative user-interface design
• UX to appeal to the “un-initiated” – simple UI
• technology delivered in 30 days
• mobile drawings to have light footprint
• retail premises survey mobile app delivered
• pilot started on 2 sites with results
evaluated end of Q2 (approx 1000 sites in
phase 1 year)

5. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
Mobile First Approach

6. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
Enterprise Mobile Trends
Consumers are driving the BYOD trend
Corporations are adapting and
implementing BYOD policies
67% of people use personal devices at
work
89% of users access business
applications outside their office
24% of consumers use a smartphone
or tablet as a primary work device
60% of US employees want to use
their mobile device to check their
emails and phone calls after hours
47% of corporations want to increase
their IT budgets to support mobile
devices and BYOD policies
40% of corporations want to deploy
more mobile software-as-a-service
(Saas) solutions
75% of corporations want to actively
support BYOD policies and programs
for their employees
30% of corporations want to reselect
their suppliers based on their mobile
expertise
(source: Detecon Consulting)

7. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
General Market Trends
6.3 billion 6.8 billion 7.2 billion 7.6 billion
500 million 12.5 billion 25 billion 50 billion
0.08 1.84 3.47 6.58
World Population
Connected Devices
Connected
Devices per Person
2003 2010 2015 2020
More
connected
devices than
people
Source: Cisco IBSG, April 2011
Source:
Gigaom
Research
AUTONOMOUS
AWARE
ACTIVE
PASSIVE
Device
Volumes
2012 2014 2016 2018
RFID NFC
2D BARCODE
LOW-ENERGY
WIRELESS
FULL SYSTEM
ON CHIP
SMART
DUST
HOME
AUTOMATION
SMART
SPORTS
INFANT/PET
TRACKING
SMART
ROADS SITUATIONAL
AWARENESS
EDUTAINMENT
SMART
RETAIL
DYNAMIC
MAPPING
TELEHEALTH
SMART
GRIDS
DRIVERLESS
TRANSPORT
Internet
of
Things
BIG
Data
Self-aware
devices
&
your
mobile
DNA

8. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
Corporate IT Funding Trends
• Enterprises are expected to increase their mobility spending from 5% of their IT budgets to 10%-12%
by 2020 (source: National Association of Software and Services Companies)
• Corporate BYOD policies maturing == increased need for enterprise mobile apps == more $$ for
mobile software platforms, less on mobile hardware
• Only 11% of end users access business applications from the corporate office 100% of the time (source:
Cisco)
• Mobility inching up the IT priority list: concerns over mobile security, mobile platform management and
enterprise integration challenges being addressed by rapidly maturing application and security
development community
• 67% of CIOs and IT professionals believe mobility will impact their businesses as much as or more
than the internet did in the 1990s. (source: Xcube Labs)

9. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
Mobile IWMS Adoption
innovators early
adopters
early
majority
late
majority
laggards
#
of
companies
Enterprise IWMS
Enterprise Mobile IWMS
• Enterprise mobility typically lags consumer mobility
• Long decision and change management cycles spent “going mobile”
• Enterprise mobile technology still perceived as immature

10. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
Opportunity forMobile IWMS
• Drive efficiency
• Attract talent
• Lead the organization - coach the executive
Mobile strategy is aligned with the
overall business strategy
Organization has clear funding
mechanism for mobile initiatives
There is executive-level oversight
for mobile initiatives
Organization has a well-defined
enterprise-wide mobile strategy
There is an established governance
structure for mobile initiatives
(source: IBM Institute for Business Value Mobile Enterprise Study)
50%
49%
47%
45%
44%

11. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
Mobile First Philosophy
Traditional development approach: desktop applications extended to mobile device
Assumptions
• Desktops and laptops far outnumber mobile devices
• Web-enabled apps and pure web apps in mature phase
• Mobility does not lend itself to traditional business models
Mobile 1st development approach: mobile applications designed around mobile processes
Assumptions
• Mobile devices have or will eclipse traditional PCs
• UX design for new business processes implies “mobile”
• Mobile ecosystem becoming self-aware

12. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
Critical Considerations
• Mobilize current business processes? Develop new processes based entirely on mobility?
• Generate new revenue? Taking cost out of the business?
• Design, build, operate/sustain in-house?
• Mobile center of excellence
• UX Design
experience technology
business
insight-based
business solution
creation
technolo
gy
informed
by design
created
efficiently
design
informed
by
technology
proven
user
needs
courtesy Fred Boulanger, m_acadamian

13. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
Corporate Alignment
Finance &
Accounting
Human
Resources Marketing
IT
Line of
Business
Strategy
A comprehensive mobile strategy requires a well-rounded management team and
touches nearly all areas of a company
(source: IBM Institute for Business Value Mobile Enterprise Study)
•Provide insight into
employee needs &
guidelines
•Use mobile strategy to
attract talent / enhance
recruiting initiatives
•Determine mobile
funding allocation &
evaluation
•Implement metrics to
measure & evaluate
mobile initiatives
•Design, develop and
source mobile solutions
•Integrate mobile
solutions with existing
systems
•Provide insight into customer
requirements and user
experience
•Link mobile strategy to other
company-wide digital &
social initiatives
•Generate new ideas for
mobile initiatives / set
priorities
•Help design, develop
and manage mobile
solutions
•Integrate mobile strategy
with overall business
strategy
•Identify metrics to
measure and evaluate
mobile initiatives

14. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
Mobile 1st Roadmap
For most companies, it takes a while until they reach the goal
•Establish processes to
enable BYOD
•Manage and optimize
mobile devices, data and
expenses
•Establish security
measures, systems and
processes
•Assure legal compliance
•Educate end users about
possible use cases
•Make existing services
available on mobile
•Ensure system
integration if all core
services
•Optimize existing
operational processes
for mobile use cases
•Leverage analytics for
advance customer/user
insights
•Focus on building up
and hiring human capital
with high mobile
expertise
•Focus on new service
models around mobile
use cases ensuring
growth
•Aim for partnerships to
round up service
offerings and leverage
synergies
•Develop a portfolio
strategy for new mobile
service offerings
•Commit to incremental
revenue / cost targets
through mobile service
offerings and integrate
into financial planning
•Mobile becomes the
starting point of every
new business process
design and service
concept
•Mobile becomes the
most important channel
for end customer / user
interaction
•Dedicate the best
internal resources to
mobile development &
deployment
•Ensure mobile expertise
in top management
Mobile Productivity
Mobile Core Services
Mobile Extended
Services
Mobile 1st Enterprise
(source: Detecon Consulting)

15. © 2014 Steve Lisle, FieldFLEX Inc. All Rights Reserved
FieldFLEX Strategic &AdvisoryServices
• Mobile readiness assessments
• Process engineering / reengineering (mobile 1st)
• Performance studies
• Business cases & justifications
• Mobile strategy consulting
Steve Lisle – slisle@fieldflex.ca