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60-SECONDBOOKBRIEFS
BYBRIANMASSEY
Zero is the lonliest number
customer
creation
equation
In his book, Your
Customer Creation
Equation, Brian Massey tells
us that business equations
don’t have to be complex, but
...
To be complete, they must adopt strategies that get
more people to the business, as well as tactics that get
them to buy, ...
Zero is the lonliest number NO SALE
FIRST
VISITOR BUYER
First, you need to
turn website visitors
into conversions. This
can be turning
strangers into
prospects, or ...
Zero is the lonliest number NO SALE
SECOND
I still haven’t found what I’m looking for
I still haven’t found my keys
I still haven’t found the content I was promised
...
Zero is the lonliest number NO SALE
THIRD
Third, you need to obsess
over the right metrics.
Finding the right metrics for
your business will be the
difference betwe...
CREATEYOUR
GREATEST
WORK
GET THE 12-MINUTE VERSION BY
CREATING A FREE ACCOUNT AT

WWW.READITFOR.ME
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Today's 60-Second Book Brief is Your Customer Creation Equation by Brian Massey. Scroll through to read it like a book.

Business equations don’t have to be complex, but they have to be complete. Learn to adopt strategies that will get more people coming to your business.

Get a full 12-minute Book Brief in your inbox every single weekday by signing up for a Free Readitfor.me account today @ www.readitfor.me

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Customer creation equation slideshare

  1. 1. 60-SECONDBOOKBRIEFS BYBRIANMASSEY Zero is the lonliest number customer creation equation
  2. 2. In his book, Your Customer Creation Equation, Brian Massey tells us that business equations don’t have to be complex, but they have to be complete.
  3. 3. To be complete, they must adopt strategies that get more people to the business, as well as tactics that get them to buy, return, and tell others. Here is what you need to understand to get your equation right…
  4. 4. Zero is the lonliest number NO SALE FIRST
  5. 5. VISITOR BUYER First, you need to turn website visitors into conversions. This can be turning strangers into prospects, or turning buyers into repeat buyers, or anything else that pulls people along the path to spending more money with you.
  6. 6. Zero is the lonliest number NO SALE SECOND
  7. 7. I still haven’t found what I’m looking for I still haven’t found my keys I still haven’t found the content I was promised I still haven’t found a website that overdelivers I still haven’t found a decent U2 song I still haven’t found a business that knows me I still haven’t found an honest web banner I still haven’t found a non-douchey SEO consultant Second, you need to create the right content for the right user, at the right stage in the conversion process. Making sure that every page on your website delivers the most relevant content to the visitor is critical.
  8. 8. Zero is the lonliest number NO SALE THIRD
  9. 9. Third, you need to obsess over the right metrics. Finding the right metrics for your business will be the difference between success and failure online. What gets measured, gets managed. Do these things well, and you’ll be well on your way to mastering your own customer creation equation.
  10. 10. CREATEYOUR GREATEST WORK GET THE 12-MINUTE VERSION BY CREATING A FREE ACCOUNT AT
 WWW.READITFOR.ME
  • cunniet1

    May. 17, 2017

Today's 60-Second Book Brief is Your Customer Creation Equation by Brian Massey. Scroll through to read it like a book. Business equations don’t have to be complex, but they have to be complete. Learn to adopt strategies that will get more people coming to your business. Get a full 12-minute Book Brief in your inbox every single weekday by signing up for a Free Readitfor.me account today @ www.readitfor.me

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