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Social
Networking in
the Business
World
EMPLOYEE ENGAGEMENT
Introduction
Communication
Social Networks
Social
Network
Platforms
 Linkedin
 Twitter
 Instagram
 Facebook
7 out of 10
employed
1.73 billion users
(2014) rising to
2.55 billion users
(2017) globally
“Employee Engagement”
Physically
Emotionally
Cognitively
The Big E’s
Enablement
Leadership Involvement
 Positive Effect
 Communication Increases
 Builds Relationships
 Open culture environment
References
Hebner, S. (2014), “Three Ways Social Networking Leads to Better
Business”, https://www.forbes.com/sites/ibm/2014/01/27
Kahn W. A. (1990), “Psychological conditions of personal engagement
and disengagement at work”, Academy of Management Journal, Vol. 33
No. 4, pp. 692-724.
References
Huy, Q. and Shipilov, A. (2012), “The key to social media
success within organizations”, available at
www.sloanrewiew.mit.edu (accessed November 10, 2012).
Watson, T. (2011), “The power of three. taking
engagement to new heights”, available at
www.towerswatson.com/assets/pdf/3848/Towers-
Watson-Employee-Survey_power-of-three.pdf, (assessed
November 10, 2012).

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