Creating buzz in a digital world

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Socialab

Tasos Veliadis' presentation for the 11th e-Business Forum in December 2015 in Athens, Greece

Marketing Mídias sociais

Twitter
278 thousand tweets every minute

brands have to be more
useful for the users

brands have to create
more powerful messages

STRATEGY
INSIGHTS
TRENDS
ACTIV
ATIONS
MEDIA

iNSIGHT= THE CAPACITY TO GAIN AND ACCURATE
DEEP UNDERSTANDING OF SOMEONE OR SOMETHING

wHY IS A GOOD INSIGHT LIKE
A REFRIGERATOR?
BECAUSE THE MOMENT YOU LOOK INTO IT, A LIGHT COMES ON
JEREMY BULLMORE - EXECUTIVE DIRECTOR WPP LONDON

Create stories
stories based on local heroes – stories with great messages

M
the right platforMs
facebook – google – youtube – instagram – outdoor etc

Tasos veliadis
veliadis@
socialab.gr
Facebook
.com/
tasosvel
@tasos
veliadis

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