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Creating buzz in a digital world

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Creating buzz in a digital world

  1. WHO I AM!TASOS VELIADIS
  2. THE SITUATION TODAY
  3. DIGITAL WORLD FULL OF…
  4. USERS
  5. PLATFORMS
  6. CHOICES
  7. NOISE!
  8. A world full of contentFrom everyone
  9. Some useful stats
  10. Facebook 41 THOUSAND POSTS EVERY SECOND
  11. Youtube 100 hours of video every minute
  12. instagram 3600 Photos every minute
  13. Twitter 278 thousand tweets every minute
  14. >6,000,000 Digital users in greece
  15. But who cares?
  16. Who wantS to listen?
  17. Brands have to listen
  18. brands have to be more useful for the users
  19. brands have to create more powerful messages
  20. How?
  21. LET’S START FROM THE BEGINNING
  22. STRATEGY INSIGHTS TRENDS ACTIV ATIONS MEDIA
  23. strategy
  24. Focus on strategy
  25. Find your audience
  26. Find the right platforms
  27. Find the right paths
  28. Use KPIs
  29. Money money money
  30. insight
  31. insight
  32. iNSIGHT= THE CAPACITY TO GAIN AND ACCURATE DEEP UNDERSTANDING OF SOMEONE OR SOMETHING
  33. wHY IS A GOOD INSIGHT LIKE A REFRIGERATOR? BECAUSE THE MOMENT YOU LOOK INTO IT, A LIGHT COMES ON JEREMY BULLMORE - EXECUTIVE DIRECTOR WPP LONDON
  34. trends
  35. Trends ARE your friend
  36. Trends = INNOVATION
  37. Trends = RESEARCH AND INNOVATION
  38. 5 TRENDS FOR 2016
  39. Status tests
  40. Contextual omnipresence
  41. Insider trading
  42. Beneficial intelligence
  43. Perspective shifts
  44. activations
  45. Create stories stories based on local heroes – stories with great messages
  46. Reach influencers
  47. Turn your cUstOmers into fans
  48. Create hashtags
  49. Be useful for your fans
  50. Create phygital activations
  51. Social media = media
  52. 60% production 40% media
  53. 1 - 9 - 90
  54. Earned media ARE your friendS
  55. Create targeted adverts
  56. M the right platforMs facebook – google – youtube – instagram – outdoor etc
  57. From interruptive ads
  58. to
  59. Unique branded content
  60. Content worth sharing!
  61. Tasos veliadis veliadis@ socialab.gr Facebook .com/ tasosvel @tasos veliadis

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