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CXMSUMMIT - Justin Dennis- Data & Content
1.
CXM
las SUMMIT D al PRESENTED BY
2.
#cxmsummit13
Gift cards will go to:
3.
Customer Experience Management
4.
Data & Content
5.
6.
Mom Married SMU College Grad iPhone
User Lives in New York, NY
7.
Likes: American Idol, BMW,
Walmart, Neiman Marcus, & Nike
8.
We’ve never met
9.
Mary used our Facebook app
10.
Mary prefers our Sweepstakes over Surveys
11.
Mary prefers our White
Papers over our Newsletters
12.
Mary is one Persona
13.
Personas should lead content
14.
Why does this matter?
15.
50% of my marketing works
16.
Today’s event Twitter Linkedin Facebook Ads Linkedin
Ads Direct Email
17.
Marketing Customer %
18.
Customer Acquisition Cost
19.
Ratio LTV : CAC
20.
CXMSUMMIT Take Away
21.
Innovative Partners
22.
Engage Customers as Individuals
23.
Seek data that compliments your
strategy
24.
Provide Measurable Return
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