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CXM


                    las
      SUMMIT

               D al
PRESENTED BY
#cxmsummit13
    Gift cards will go to:
Customer
 Experience
Management
Data &
Content
Mom
Married
SMU College Grad
iPhone User
Lives in New York, NY
Likes: American Idol,
BMW, Walmart,
Neiman Marcus, &
Nike
We’ve
never
met
Mary
used our
Facebook app
Mary prefers our

Sweepstakes
over

Surveys
Mary prefers our

White Papers
over our

Newsletters
Mary is
one
Persona
Personas
should
lead content
Why does
this matter?
50% of my
marketing
works
Today’s event
Twitter
Linkedin
Facebook Ads
Linkedin Ads
Direct Email
Marketing

Customer %
Customer
Acquisition
Cost
Ratio
LTV : CAC
CXMSUMMIT
 Take Away
Innovative
Partners
Engage
Customers as
Individuals
Seek data that
compliments
your strategy
Provide
Measurable
Return

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