Every kind of content publishing and management is demanding and delicate work. Creating and managing good content is not a fluke; it’s rather a result of good conception and planning, stringed production, successful distribution, and at the end, steady optimization and monitoring. Especially in social media management and publishing, the general need is to reach the largest possible target audience with your catchy and useful content in an elegant style. Of course, social media publishing should be multi-channel.
Under the major topic of social media management tools, multi-channel publishing and scheduling several tools help to manage the content. Some of these tools have just social media content management features with engagement metrics, while some have advanced capabilities such as monitoring, tracking, analytics, alerts, CRM and so on. The options for compatibility vary for brands, depending on their business needs and social media engagement strategy.
30 Best Social Media Management Tools to Boost Your Social Media Marketing
1.
2. While publishing on social media, using a content management tool
is great productivity booster.
Posting different kinds of content on social media platforms with an
organized calendar and post frequency requires the assistance of
social media management tools.
To help you, we listed the 30 Best Social Media Management Tools
for you!
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
3. Sprinklr
Sprinklr is a well-known all in one social software
platform. You can manage your social profiles from
one single platform in Sprinklr. The platform
provides social publishing tools, editorial calendar,
organizational compliance and approval rules and
messaging.
Sprinklr also helps you to share and reuse
successful content and identify the best performing
content and content producers. You can also use
Sprinklr for social listening, monitoring competition,
tracking audience engagement, sentiment
measurement and measuring market trends.
Cost
Contact for a quote
Website
https://www.sprinklr.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
4. SocialOomph
Distributing your content is challenging and time
consuming as much as creating it; and
SocialOomph helps you to get the best results. You
can boost your social engagement with
SocialOomph by scheduling your Tweets and
combine your other accounts like Facebook, Twitter,
LinkedIn and your blog.
The dashboard system has a profile cleaning up
option, and a useful feature for bloggers is that you
can manage social profiles directly from the tool.
SocialOomph also has a free version
Cost
Socialoomph has a free version and for
professionals $17,99
Website
https://www.socialoomph.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
5. Shoutlet
Shoutlet is a cloud based niche social management
tool that helps marketers publish, engage with
communities and measure campaigns and activities
on Facebook, Twitter, LinkedIn, Google+, and
YouTube. Shoutlet has the Posting & Calendar
module to support the social publishing teams in
collaboration.
The tool is very compatible with the needs of
enterprises and manages plenty of social content
across big teams.
Cost
Contact for a quote
Website
http://www.shoutlet.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
6. Buffer
Buffer is another well-known social media
management tool, reputed like HootSuite.
Scheduling and sharing your content with just one
click on Facebook, Twitter, Google+, and LinkedIn
via
installed extension in your browser is very practical.
It gives you the ability to schedule your posts, store
up social media content, analyze the post
engagement and see the reach of your posts.
Cost
Small businesses: $50 per month
Medium businesses: $100 per month
Large businesses: $250 per month
Website
https://buffer.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
7. GremIn
GremIn’s easy to navigate dashboard helps you
save time to manage your social marketing needs.
You can schedule, translate, and evaluate your
social media marketing posts with Gremln. Also, it
has monitoring capability within its search option for
Twitter and blogosphere.
For now, Gremln works with only 3 top platforms:
Twitter, Facebook, and LinkedIn.
Cost
Contact for a quote
Website
http://www.gremln.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
8. Hootsuite
Hootsuite is one of the most widely used social
media management platforms. With over 50 tools,
you can execute campaigns across multiple
platforms with the web-based dashboard. Hootsuite
helps you to publish scheduled content in various
forms on multiple social networks.
Besides managing your social media, it also
enables you to track conversations, measure
campaign results, track mentions, collaborate with
other team members and organize the work flow.
Cost
Free for personal use, starting from $9.99 for
professional use.
Website
http://www.hootsuite.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
9. Locowise
Locowise is an analytics tool with additional
features such as content calendar, reporting, and
scheduling posts. By measuring your fans or
followers and demographics with Locowise, you
can manage the sufficiency of social media
campaigns. It enables post automation, scheduling
at optimal time periods to create engagement with
performance analysis possibility.
You can also create customized reports for your
customers and measure your competitor’s
performance.
Cost
Connect up to 3 profile: $120 per month
Connect up to 10 profile: $300 per month
Connect up to 20 profile: $400 per month
Website
http://locowise.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
10. Crowdbooster
Crowdbooster schedules social media posts and
monitors the performance of your whole activity on
Facebook and Twitter. Besides that you can get
real-time data with simlified charts such as
retweets, replies, impressions, shares, likes and so
on. With it’s great UI, Crowdbooster is easy to learn
and use.
The app is alerting the team members when there is
upheaval change in engagement. Crowdbooster
also provides you the data of the best hours, so you
can schedule posting to maximize the reach and
engagement.
Cost
Bronze: $9 per month
Gold: $119 per month
Platinum: Call for Quote
Website
http://crowdbooster.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
11. Allin1Social
Allin1Social enables content creation, monitoring
and performance tracking very efficiently. The tool
is especially suitable for large companies and
agencies managing multiple accounts on
Facebook, Twitter, Instagram and Google+.
The web-based platform with content management,
scheduling, reporting and analytics features gives
you the absolute control on multiple platforms.
Cost
Freemium and Subscription pricing models
Website
http://www.allin1social.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
12. Postso
Postso is a posting and scheduling tool first created
for Instagram. The platform has expanded to
include other social media channels. With Postso,
you can share pictures, videos and links on
Instagram, Twitter and Pinterest; post your content
to several accounts with one click.
Uploaded photos can be shared directly or be
scheduled for a date and time in the future. You can
also specify any location for your posts by using
geo targeting to reach relevant audience around the
world.
Cost
1 channel per network $14.95 monthly
10 channels per network $25.95 monthly
20 channels per network 49.95 monthly
Website
http://postso.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
13. Latergramme
Latergramme helps you to schedule, publish and
manage your Instagram posts through an app on
your phone or a browser on your computer.
Lattergramme allows you to upload images via the
Latergramme website, manages your images and
allows you to set up a schedule.
You can also like and regram (repost another
Instagram user’s photo to your feed, while giving
credit) when signed in to your Latergramme
account on your computer.
Cost
Contact for a quote
Website
https://www.latergram.me/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
14. SocialFlow
Social media optimization platform SocialFlow
supports enterprises for organic publishing for
Facebook, Twitter, Google+ and LinkedIn. The
platform uses real-time data to help you understand
the changes in the interests of your customers.
SocialFlow gives you insights what time would be
best for your posts depending upon the involvement
of your audience, allowing you to schedule and
optimize your posts for the best results.
SocialFlow also analyses your post contents, gives
feedback for content value and insights on
engagement performances on Facebook.
Cost
Contact for a quote
Website
http://www.socialflow.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
15. Meet Edgar
Edgar is a content curation and scheduling tool.
The tool creates categories for your posts across
platforms, such as Facebook profiles and pages,
Twitter and LinkedIn. Edgar helps you to design
your posting schedule for time slots by sorting out a
category.
It can also easily edit your schedule by keeping
your contents in a library, and helps you to use your
contents again.
Cost
Individual: $49/month
Premium: $99/month
For higher volume plans, contact Edgar
Website
http://meetedgar.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
16. Rignite
Rignite is a cross-platform integration and
evaluation tool. The subscription-based program
helps you to manage and monitor social media
marketing campaigns across multiple social media
platforms.
With Rignite you can create, schedule and monitor
your social campaigns.
Cost
Silver: $28 per user monthly
Gold: $49 per user monthly
Enterprise: unlimited user, custom quote
Website
http://www.rignite.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
17. AgoraPulse
AgoraPulse is an effective social media
management tool that can be connected to Twitter
and Facebook pages, with Instagram connectivity in
development. Dashboard allows you to see all the
activity on your pages and schedule posts. You can
manage your campaigns right from the dashboard.
Also the campaigns can be managed individually
as a page section.
AgoraPulse is also good for teamwork, and enables
you to add and manage unlimited team members.
Cost
Micro: $29 per month
Small: $49 per month
For more contact for a quote
Website
http://www.agorapulse.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
18. Shareist
Shareist is a content marketing platform with
research and curation capability. You can plan on
an editorial calendar and curate content to social
media pages directly. With Shareist, teams can
collaborate efficiently while creating content before
scheduling to social media profiles, pages and
groups.
The platform can publish on social networks and
blogs.
Cost
Lite: FREE
Pro: $25/month
Agency: $200/month
Website
http://www.shareist.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
19. Sendible
Sendible is a platform to engage customers across
multiple social media channels, measure results
and manage social media marketing. It is a web-
based tool that enables the users to manage the all
social media accounts.
Sendible also includes an online marketing
dashboard for marketers to promote their brand via
social media, email and SMS messaging. Sendible
also have scheduling social posts feature.
Cost
Startup: $59/month
Business: $99/month
Premium: $499/month
Website
http://sendible.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
20. Falcon Social
Falcon Social Platform is a social media
management tool to help you manage Facebook,
Twitter, Google+, Instagram and Youtube accounts.
The platform lets you schedule your posts, Tweets,
blog posts and other content with its content
calendar.
FalconSocial also has a Facebook app builder and
includes team collaboration tools, enabling your
team to work efficiently.
Cost
Contact for a quote
Website
http://www.falconsocial.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
21. Spredfast
Spredfast is a marketing and campaign
management tool. It is used to create, publish and
measure your content across multiple platforms.
This social marketing platform has a social inbox,
calendar, analytics & content library tools. Spredfast
can be used to capture and curate the most
engaging social content in real-time across multiple
platforms.
The tool can be integrated with services like Box,
Google Drive to make team collaboration possible.
Cost
Contact for a quote
Website
https://www.spredfast.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
22. Oktopost
Oktopost is a B2B social media marketing platform
designed for publishing social messages. Oktopost
enables scheduling and posting content on large
scale onto multiple platforms, including social
networks and LinkedIn groups. You can also
measure ROI and where it was generated from.
Oktopost can be used on LinkedIn, Facebook,
Twitter and Google+ and can create different
campaigns for each channel.
With its “Content” feature you can find the relevant
content to share for your social network profiles.
Cost
Basic: $55 per month
Business: $476 per month
Enterprise: Contact for a quote
Website
http://www.oktopost.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
23. Postheads
Postheads is a social media content collaboration
tool. With PostHeads you can organize your files
and store every type of your content like photos,
videos and other with “Media” feature. You can
create content with the help of strategically placed
posts options all over PostHeads. The tool lets you
manage your team of departments or companies
with user roles.
With the publishing, calendar and analytics tools all
your team can be kept up to date on the brand and
important events.
Cost
Basic: $184/month
Classic: $322/month
Master: $552/month
Website
https://www.postheads.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
24. Content Launch
Content marketing software Content Launch is a
platform focused on content performance and
designed for small and medium sized companies.
The tool simplifies content marketing for teams by
managing content in one place and publishing all at
once with a single click. It provides content
marketing workflow, management, and distribution
via applications.
Content Launch can schedule, plan, and organize
content by day, week, and month, both for
individual content pieces and campaigns.
Cost
Tier 1: $300/month
Tier 2: $500/month
Tier 3: $700/month
Website
http://contentlaunch.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
25. NewsCred
NewsCred is a platform to manage online marketing
workflow. With advanced collaboration tools,
managing complete marketing workflows is very
easy. You can create user permissions, teams,
manage freelancers, content queues, clients and
payments with the tool.
You can plan ahead with NewsCred’s intuitive
editorial calendar and manage your content and
publishing schedule. If you are not publishing
enough, system sends automatically alerts to warn
you. The tool lets you tag and index all your assets
within a single library.
Cost
Basic: $2,950/month billed annually
Core: $5,500/month billed annually
Pro: $10,500/month billed annually
Website
http://newscred.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
26. Beegit
Content management tool Beegit is focused on
keeping your team organized, informed and on
schedule. Beegit lets you to centralize content that
manages process, automates team visibility and
notifications. It is simple to manage your team
members and updates to keep the whole process
on track.
You can automate the content process to keep the
projects you are running work more efficiently.
Cost
Individual Plan: Free
Startup: $12/month
Business: $49/month
Website
https://beegit.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
27. Zerys
Zerys have a simple dashboard system and user
friendly interface that you can plan manage and
plan substantial projects and content strategy. One
of its features is interactive content strategy guide
and planner.
The tool also has a built-in editorial calendar for
managing all your editorial workflow, content
creation, schedule and publishing.
Cost
Contact for a quote
Website
http://www.zerys.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
28. PublishThis
PublishThis lets you to monitor, create and publish
your content on any channel. It is a content
engagement platform that helps you with content
discovery, curation and publishing in real-time.
PublishThis has a content-cloud platform that
enables you to aggregate, curate, and distribute
real-time, targeted and engaging content easily
across various channels.
You can monitor and measure your content via
insights and measure the performance of different
content types, sources and feeds.
Cost
Contact for a quote
Website
http://www.publishthis.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
29. Cision
Cision is software to help professionals plan,
manage, execute and measure campaigns. Cision
also has a range of products for complete media
management of online and offline media. Content
marketing suite has a user friendly UI which makes
it easy to create, publish and manage content.
The tool helps users to create, schedule and
publish every kind of content like blog posts,
articles, infographics, videos or whitepapers over
social networks.
Cost
Contact for a quote
Website
http://www.cision.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
30. Trapit
Trapit is a platform for employee advocacy and
social selling. The platform can organize your
advocates into teams to create and optimize
content for social networks and analyze the results.
Trapit lets you connect employees, customers and
prospects for conversations by creating quality and
relevant content.
You can create topical collections of content,
schedule your posts or auto publish to any or all
networks from one interface.
Cost
Contact for a quote
Website
http://www.trap.it/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
31. Curata
Content marketing application Curata helps you to
find, curate and publish content on various
communications and media channels. With Curata
you can discover your audience’s content based
needs by searching the web.
By using the tool, you can organize content, add
commentary, schedule and publish.
Cost
Contact for a quote
Website
http://www.curata.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
32. TakeOff
TakeOff is an Instagram and Twitter scheduler that
can be used for personal and business posts. The
tool notifies you and schedules the posts for the
most suitable time after analyzing the behavior of
your audience.
TakeOff also provides popular or appropriate
hashtags to increase engagement.
Cost
Free app
Website
http://gettakeoff.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS
33. BoomSonar Suite
The web and social media monitoring platform
BoomSonar Suite includes BoomManager; a great
Facebook and Twitter management tool with
integrated Social CRM features.
BoomManager helps you to schedule and publish
content, preview all your posts before publishing,
monitor all comments on your posts, reply to your
fans, monitor engagement levels, monitor your
competitors’ posts and comments, export all posts
and comments, create reports on your social media
activity and take fast action.
Cost
Contact for a quote
Website
http://www.boomsonar.com/
30 BEST SOCIAL MEDIA MANAGEMENT TOOLS