Analyzing The Marketing Environment PowerPoint Presentation Slides is a visually-pleasing virtual solution for marketers to exhibit their marketing insights. Showcase all the factors that affect your firm’s ability, using the systematic layout of this market intelligence PPT theme. Present a captivating picture of the marketing environment micro and macro components through our comprehensive marketing environment research PowerPoint slideshow. Portray the strategic analysis frameworks of internal and external elements using the market environment assessment PPT template deck. Present details of macro-environment or PESTEL factors utilizing market analysis PPT presentation. The aesthetically-pleasing format of the business environment PowerPoint theme gives you the advantage of showcasing bland information interestingly. Using the market evaluation PPT slideshow, elucidate PESTEL analysis, VRIO analysis, SWOT analysis, 5C analysis, and Porter’s five forces analysis. So, download our environmental scanning PowerPoint presentation to represent significant changes in the environment and the impact of marketing elements. https://bit.ly/33dsBtq

1. Analyzing the
Marketing
Environment
Your Company Name

2. 2
Content
Overview
› Composition of Marketing Environment
› Market Environment Analysis Framework
Determining the Environmental Areas to Monitor
› Macro Environment or PESTEL Factors
› Micro Environment Factors
Identifying the Significant Changes in Environment
› Your Text Here
Forecasting the Impact
› Impact of Micro Environment Factors on Marketing
› VRIO Analysis: Impact on Performance
› PESTEL Impact Map
› PESTEL Impact Analysis
Environmental Analysis
› PESTEL Analysis
› VRIO Analysis
› Situational Analysis - SWOT Analysis
• Competitive Analysis using SWOT
• 5C Analysis
• Porter’s Five Forces Model

3. Composition of Marketing Environment
Socio Cultural
Political
EconomicsTechnological
Legal
Management
CultureEmployees
We have captured all
factors that affect a firm's
ability, you can modify it
basis your needs. This slide
is giving an outline of all the
factors which needs to be
taken care so as to achieve
the purpose of enterprise
marketing.
3

4. Market Environment Analysis Framework
4
Strategy Insights Structure Strategy Insights StructureStrategy Analysis Tools
Industry (or sector) Porter’s Five Forces
The Macro-Environment PESTEL Framework
Strategy Insights Structure
The Organization
Swot Analysis
(focus on strengths &
Weaknesses)
Competitors
Strategic groups, strategy canvas
(blue ocean strategy)
The slide describe the
framework strategic
analysis of internal and
external factors.

5. Macro Environment or PESTEL Factors
5
› Government Policy
› Add Text here
› Add Text Here
Politics
› Growth Rates and Tax
Policies
› Add Text here
› Add Text Here
Economics
› Population growth
and Demographics
› Add Text here
› Add Text Here
Society
› Emerging
Technologies
› Add Text here
› Add Text Here
Technology
› Recycling and Waste
Management Policies
› Add Text here
› Add Text Here
Environment Legislation
› Laws regarding
consumer protection
› Add Text here
› Add Text Here
P E S T E L
List down the macro-
environmental factors
used in
the environmental
scanning. You can add
or alter any point as per
your business need.

6. Micro Environment Factors
6
Competitors
Customers Suppliers
EmployeesMedia
Shareholders
Micro
Environment
You can use this slide to
give a guideline to work
on mentioned
components of micro
environment of
business.

7. PESTEL Analysis
7
Factor Trend Evaluation Impact
Rank in terms of
Importance
Political
› Add Text Here
› Add Text Here
› Add Text Here
› Add Text Here
› Opportunity
› Opportunity
› Opportunity
› Threat
1
1
1
2
1
Economic
› Add Text Here
› Add Text Here
› Add Text Here
› Add Text Here
› Opportunity
› Threat
› Opportunity
› Opportunity
1
2
2
1
2
Social
› Add Text Here
› Add Text Here
› Add Text Here
› Add Text Here
› Threat
› Opportunity
› Threat
› Threat
2
5
3
3
3
Technological
› Add Text Here
› Add Text Here
› Add Text Here
› Add Text Here
› Opportunity
› Opportunity
3
2
4
Environment
› Your Text Here › Your Text Here
1
2
5
Legislation
› Your Text Here › Your Text Here
3
2
4
1=High 5=Low
The slide describes a
framework to evaluate
the trend and impact of
external marketing
factor. You can modify it
as per needs.

8. VRIO Analysis
8
Resource/Capability Valuable Rare Inimitable
Organizationally
Exploitable
Competitive
Advantage
Human Resources Partially
Simplicity of Operation Partially
Management Partially
Innovative Sales Mix Partially
Relationship with
Suppliers
Partially
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
This slide helps you to
evaluate the company’s
resources and thus the
competitive advantage,
you can alter them as
per your requirements.

9. SWOT Analysis
9
S
Strength-Opportunity Strategies
Which of the company’s Strengths can
be used to maximize the opportunities
you identified?
W
Strength-Threats Strategies
How can you use the company’s
Strengths to minimize the threats
you identified?
O
Weakness-Opportunities Strategies
What actions(s) can you take to minimize
the company’s weaknesses using the
opportunities you identified?
T
Weakness-Threats Strategies
How Can you minimize the
company’s weaknesses to avoid
the threats you identified?
Strengths
(Internal, Positive)
Weaknesses
(Internal, Negative)
Opportunities
(External, Positive)
Threats
(External, Negative)
Mentioned table defines
areas to develop a
strong business strategy
considering all strengths
and weaknesses of
company.

10. Competitive Analysis Using SWOT
10
My Company Competitor 1 Competitor 2 Competitor 3
What are your business advantages Your Text Here Your Text Here Your Text Here Your Text Here
Add Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Add Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Add Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Add Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Any Beneficial Trends? Your Text Here Your Text Here Your Text Here Your Text Here
Add Text Here Your Text Here Your Text Here Your Text Here
Your Text Here
Obstacles to Overcome Your Text Here Your Text Here Your Text Here Your Text Here
Add Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Strengths
Weaknesses
Opportunities
Threat
Evaluate your company against
your competition with using the
SWOT (Strengths, Weaknesses,
Opportunities, and Threats)
analysis method. This template
has room to compare your
company against three others,
you can add or alter it as per
needs.

11. 5c Analysis (Option 1 of 2)
11
Categories
Areas to
Evaluate
Company
› Product Line
› Image in the market
› Culture
› Add Text Holder
Collaborators
› Suppliers
› Stakeholders
› Distributors
Customers
› Demographic
› Market Size and
Growth
› Buying Process
› Add Text Here
Context
› Political and
Environmental
› Financial: Interest
rates and Exchange
Rates
› Add Text Here
Competitors
› Positioning
› Market Share
› Strengths and
Weaknesses of
Competitors
This template provide a
framework to evaluate
the key areas that can
be applicable to
marketing decision. Use
it as per your needs.

12. 5C Analysis (Option 2 of 2)
12
Categories
Areas to
Evaluate
Company Collaborators Competitors ContextCustomers
› Product Line
› Image in the market
› Culture
› Add Text Holder
› Suppliers
› Stakeholders
› Distributors
› Positioning
› Market Share
› Strengths and
Weaknesses of
Competitors
› Political and
Environmental
› Financial: Interest
rates and Exchange
Rates
› Add Text Here
› Demographic
› Market Size and
Growth
› Buying Process
› Add Text Here
This template provide a
framework to evaluate
the key areas that can
be applicable to
marketing decision. Use
it as per your needs.

13. Porter’s 5 Force Analysis (1/2)
13
Bargaining Power
of Suppliers
Threat of Substitute
Product or Services
Rivalry among
Competitors
Bargaining Power
of Buyers
› Number of Suppliers
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Number of Customers
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Number of Competitor
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Number of Substitute
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
Threat of New
Entrants
› Barriers to Entry
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
List down all the factors
to analyze the level of
competition. This
template defines the five
basis forces to
determine the profit
potential.

14. Porter’s 5 Force Analysis (2/2)
14
› Economies of Scale
› Proprietary Product
› Capital Requirement
› Access to Distribution
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Buyer Concentration
› Access to Distribution
› Buyer Volume
› Buyer Switching Costs
› Buyer Information
› Your Text Here
› Your Text Here
› Your Text Here
› Industry Growth
› Switching Costs
› Fixed Costs/value added
› Concentration and balance
› Add Text Holder
› Add Text Holder
› Add Text Holder
› Relative Price Performance
of Substitutes
› Your Text Here
› Your Text Here
› Your Text Here
› Differentiation of Inputs
› Switching costs
› Presence of substitute
inputs
› Your Text Here
› Your Text Here
› Your Text Here
Threats of New
Entrants
Bargaining Power
Of Clients
Rivalry among
Existing Competitors
Bargaining Power
Of Suppliers
Threat of
substitutes
List down all the factors
to analyze the level of
competition. This
template defines the five
basis forces to
determine the profit
potential.

15. Identifying the Significant Changes in Environment
15
Market Component
How Quickly is the market
Changing?
How significantly would a
Change impact the
organization’s Sustainability?
Total
Direct Beneficiaries Your Text Here Your Text Here Your Text Here
Other Beneficiaries Your Text Here Your Text Here Your Text Here
Other Organizations Your Text Here Your Text Here Your Text Here
Inputs & Labor Market Your Text Here Your Text Here Your Text Here
Political & Social Environment Your Text Here Your Text Here Your Text Here
Use the template to
determine the external
influences that may
affect the organization’s
business model.

16. Impact on Micro Environment Factors on Marketing
16
Advertising Sales Promotion Public Relations Personal Selling Direct Marketing
Ability to deliver a
Personal Message
Low Low Low High High
Ability to reach a larger
Audience
High Medium Medium Low Medium
Level of Interaction Low Low Low High High
Credibility given by
Target Audience
Low Medium High Medium Medium
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
We have mentioned the
table to determine the
factors that are beyond the
control of marketers but
they still influence the
decisions made when
creating any marketing
strategy.

17. VRIO Analysis: Impact on Performance
17
Competency Valuable? Rare? Difficult to Imitate?
Supported by
Organisation?
Competitive
Implications
Performance
Competency 1 No
Competitive
Disadvantage
Below
Competency 2
Yes No Competitive Party Normal
Competency 3
Yes Yes No
Temporary Competitive
Advantage
Temporary
Above
Normal
Your Text Here Yes Yes Yes No
Sustainable
Competitive Advantage
Sustainable
Above
Normal
Your Text Here Yes Yes Yes Yes
Sustainable
Competitive Offer
Sustainable
Above Normal
For You
This slide helps you to
evaluate the company’s
competencies and thus the
impact on performance and
competitive implications,
you can alter them as per
your requirements

18. PESTEL Impact Map
18
High Medium Low Low Medium High
S OCIAL
OLITICALP
CONOMICE
ECHNOLOGYT
EGALL
NVIRONMENTALE
IMPACT
Conflict
- +
Add Text Here
Increased Legislation on Product Liability
Interest Rate Rise
Recession in Overseas Market
Add Text Here
Health Interest
Celebrity Interest
Obsolete Technology
New Import Laws
Recycled Material in Demand
Add Text Here
Add Text Here
Add Text Here
The template helps
you to plot the
impact of PESTEL
Factor for product
strategy.

19. PESTEL Impact Analysis
19
Issue Impact
› Growing Political Focus
› Global Govt. looking for product saving
› Add Text Holder
› Availability of resources
› Increase pressure on pricing
› Add Text Holder
› Global Economic Crisis
› Reduction in individual disposable income
› Add Text Here
› Add Text Here
› Increased pressure on shareholders
› Reluctance of consumer spend on product
› Add Text Holder
› Add Text Holder
› Patient Awareness, Changing Expectations
› Add Text Here
› Add Text Here
› Market likely to grow with increasing concerns
› Add Text Holder
› Add Text Holder
› New into and comms technologies (Social Media)
› Customized Treatments
› Add Text Here
› New Digital Opportunities creating new ‘e-models’
› Add Text Holder
› Add Text Holder
› Changes to Advertising Laws
› Increased Litigation
› Add Text Holder
› Add Text Holder
› Add Text Holder
› Add Text Holder
› Growing environmental agenda and community awareness › Identify eco opportunities to market
OLITICALP
CONOMICE
OCIALCULTURALS
ECHNOLOGICALT
EGISLATIONL
NVIRONMENTALE
The table in the
slide illustrate the
fraction of the likely
macro factors
that impact the
business. You can
use the slide as per
need.

20. Icons Slide for Analyzing the Marketing Environment
20

21. 21
Additional Slides

22. Our Mission
22
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your audience's attention.
Vision
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Mission
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your audience's attention.
Goal

23. Financial
23
95%
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audience's attention.
Minimum
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your needs and capture your
audience's attention.
Maximum
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your needs and capture your
audience's attention.
Medium
75%50%

24. About Us
24
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Target Audience
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Preferred by Many
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audience's attention.
Value Clients

25. Idea Generation
25
Text Here
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and capture your audience's attention.
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and capture your audience's attention.
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26. Post it Notes
26
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audience's attention.
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audience’s attention.
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audience's attention.
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27. Quotes
27
It’s not just about being
better. It’s about being
different. You need to give
people a reason to
choose your business.

28. Clustered Column - Line
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5.0
6.0
0
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100
FY17 FY18 FY19 FY20
SalesIn(%)
Product02
Product01
Product 03
Product 01
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.
Product 03
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.

29. 29
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180 200
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FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY 18 FY 19 FY 20
Dollars(inThousands)
Product 01
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automatically based on data. Just left click on it
and select “Edit Data”.
Product 02
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automatically based on data. Just left click on it
and select “Edit Data”.
Stacked Column

30. Thanks for Watching!
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