2. E-MAIL ETIQUETTE
Be informal, but not sloppy
Keep messages brief and to the point
Use sentence case
Use the blind copy and courtesy copy
appropriately
3. E-MAIL ETIQUETTE
Don’t use e-mail to avoid personal contact
Remember that e-mail isn’t private
Be sparing with group e-mail
Use the subject field to indicate content and
purpose
4. E-MAIL ETIQUETTE
Don’t send chain letters or junk mail.
Your tone cannot be heard in an e-mail.
Use a signature that includes contact
information.
Summarize long discussions (replies).
5. TEXTING ETIQUETTE
Be careful with abbreviations
Be aware of your perceived tone
Never send bad news via text
6. TEXTING ETIQUETTE
Don’t change meeting times or venues
in a text
Always double check when using the
voice-to-text feature
7. 8 KEYS TO BETTER BUSINESS
WRITING
1. KNOW WHY YOU’RE WRITING:
Be clear about objectives.
Address your audience appropriately.
State the goals you want to achieve.
8. 8 KEYS TO BETTER BUSINESS
WRITING
2. UNDERSTAND YOUR READERS:
Get to the point quickly.
Focus on what’s relevant.
Use a tone that fits your audience.
9. 8 KEYS TO BETTER BUSINESS
WRITING
3. WRITE YOUR FIRST DRAFT IN 4 PARTS:
Madman – Research
Architect – Organizes the material
Carpenter – Writes first draft
Judge – Edits and tightens
10. 8 KEYS TO BETTER BUSINESS
WRITING
4. REVISE AND EDIT:
Do I have a clear, concise opening?
Have I said all I need to say?
Have I proved my point with specifics?
Have I avoided repetitions?
Have I closed smoothly?
11. 8 KEYS TO BETTER BUSINESS
WRITING
5. BE RELENTLESSLY CLEAR:
Illustrate your points with specifics –
SHOW – DON’T TELL
6. DON’T WASTE WORDS:
Trim wordy passages
Get rid of “filler words”
12. 8 KEYS TO BETTER BUSINESS
WRITING
7. NEVER USE BUSINESS-SPEAK:
Stay away from trite expressions, such as
“mission-critical” or words like “enormity.”
Avoid jargon that others might not
understand.
Watch the use of abbreviations such as
APW, PDS, SOP, CEU, etc.
13. 8 KEYS TO BETTER BUSINESS
WRITING
8. RELAX AND FIND THE RIGHT TONE:
Avoid stuffiness by using contractions.
Vary the length and structure of your
sentences.
Use courtesies like “thank you” and “we
appreciate.”
Use personal pronouns instead of formal
language.
14. CAPITALIZATION
Capitalize a person’s title when it precedes
the name. Do not capitalize when the title
is acting as a description following the
name.
Chairperson Smith
Mr. Yatharth, the chairperson of the
company, will address us at noon.
Capitalize the person's title when it follows
the name on the address or signature line.
Sincerely,
Mr. Yatharth, Chairperson
Example: Your firm wants to break its lease in an office building that violates the Americans with Disabilities Act by failing to install wheelchair ramps and automatic doors, but you want to stay on good terms with the landlord. An sample that includes this sentence. “Although we have no doubt that your oversight was a good-faith error, we hope that you understand why we can’t stay in the building.” This captures three goals at once: to explain that you’re breaking your lease, to spell out why you’re justified in doing so, and to preserve a good relationship with the landlord.
No one has time to waste. Imagine you’re writing to someone who is intelligent but not a specialist in your field. When Warren Buffett (legendary investor worth about $58 billion) opens his annual report, he pretends he’s writing it for his sisters who are smart but not experts in finance.
If I could give you only one slide today, it would be this one because this slide sums it all up. When you are doing your research, copy everything you think might be helpful or save the web site to your favorites. Go through all your material and organize it – like a architect drawing up the plans for a house, you are essentially outlining how you will compose your paper. When it comes to the writing stage, it’s best to barrel through a draft without waiting for inspiration or perfecting as you go. If you’re stumped by a section, skip it and finish the next part or the whole piece before circling back. Then you go back and fill in the missing pieces.
Ask yourself all these questions, and try to put yourself in the place of the intended recipient or your audience.
Example: You want to say someone in your company is a bad boss. Rather than making that general statement, say something like, “He got a promotion based on his assistant’s detailed reports, but then—despite the company’s record profits—denied that assistant even routine cost-of-living raises.”
For example, change February of 2014 to February 2014. Replace words ending in “ion” with verbs; Change “provided protection” to “protected.” Get rid of filler like “in terms of.”
These phrases are not always bad. Sometimes it can be useful to be trite, but only if you do it carefully and you’re choosing that word or expression for the right reason. The most important lesson here: be direct and thoughtful so that your message is understood by your audience.
If it is formal writing, you probably don’t want to use contractions. So you have to play that by ear according to the situation.
You want short sentences and long sentences. A short sentence is good for emphasis.
In summary, write as though you’re talking to the person face-to-face. There have been times that I have been stumped on what to write, and I visualized having a face-to-face conversation with the person I was writing to. Then I typed as quickly as I could to get it all down and went back to edit. This really works!