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Social Wellness Challenges Demystified
- 1. shapeup.comCopyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential
- 2. shapeup.com Rajiv Kumar, M.D. Founder & CEO rkumar@shapeup.com Jane Dickinson VP of Product Marketing & Implementation jdickinson@shapeup.com Elise Meyer Marketing Associate emeyer@shapeup.com Today’s Webinar Team
- 3. shapeup.com What Are Social Wellness Challenges? Online health promotion programs that empower people to work together to achieve health and fitness goals • Team competitions • e.g. Biggest Loser-style weight loss contest • Individual competitions • e.g. Who can walk the most in eight weeks? • Individual programs with social support • e.g. Couch to 5K training program
- 4. shapeup.com Social Wellness Challenges: Not Just A Fad 4
- 5. shapeup.com Employers Are Flocking To This Strategy • 60% of companies use competitions as part of their wellness strategy¹ • 19% use social media tools in conjunction with corporate wellness¹ • 49% of companies will use internal and external social networks to promote health² ¹17th Annual Towers Watson/ National Business Group on Health Employer Survey on Purchasing Value in Health Care ²2012 Aon Hewitt Health Care Survey 5
- 6. shapeup.com Large Employers Are Leading The Way 6
- 7. shapeup.com Why? This Approach Boosts Engagement Source: 15th Annual National Business Group on Health/Towers Watson Employer Survey on Purchasing Value in Health Care. (coaching, weight data). Analysis based on an average company size of 7,500 employees with an average workforce age of 43 years, 55% male population and average industry distribution with no financial incentives offered. Walking program and ShapeUp data based on book-of-business client experience. Program Type Avg. Engagement Individual Coaching 6% Weight Management 8% Walking Program 10% Social Wellness Challenges 30% Without Incentives!
- 8. shapeup.com • 58% engagement • 33% of “high risk” population participated • Cumulative BMI reduction of 2,326 points • 32% engagement • Average participant lost 1.1 BMI points • 74% reported feeling more physically active • 35% engagement • 70% first time wellness participants • Average participant lost 8.4 pounds • 20% of participants considered "high risk” • 50% engagement • More than 60,000 pounds lost 8 You Can’t Afford to Miss Out On These Results 8
- 9. shapeup.com Studies Show Significant Health Outcomes Pounds Lost 7.1 % Weight Loss 3.8 BMI Reduction 1.2 Lost 5%+ of weight 30.2% Lost 5 lbs or more 57.9% Maintained at 6 months 76% Wing, R et al: A Statewide Intervention Reduces BMI in Adults: Shape Up Rhode Island Results. Obesity 2009 9
- 10. shapeup.com Study: Healthy Behaviors Are Contagious • Overweight/obese completers lost 4.2% of initial weight • Weight loss was similar among teammates • Having more teammates in the weight loss division led to greater weight loss • Reporting higher social influence led to greater weight loss 10 Teammates and Social Influence Affect Weight Loss Outcomes in a Team-Based Weight Loss Competition, Tricia Leahey et al, Obesity, Feb 2012.
- 11. shapeup.com Wellness Challenges Produce Real Cost Savings “Telecom giant Sprint estimates it saved approximately $1.1 million through a social media wellness challenge it launched last summer.” 11 Employee Benefit News
- 12. shapeup.com One Tool That Helps Solve Many Problems • Scale yourself • Drives grassroots engagement • Unites entire company • Drives healthy company culture • Reaches hard-to-reach employees • Appeals to all ages and health levels • Boosts morale and productivity 12
- 13. shapeup.comCopyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential Social wellness challenges keep getting better
- 14. shapeup.com Using the Latest in Behavior Change Science • Behavioral economics • Motivational psychology • Group dynamics • Personalization • Game design 14
- 15. shapeup.com Improved Team Support and Accountability 15
- 16. shapeup.com Game Mechanics for Competition and Motivation 16
- 17. shapeup.com More Robust Goal Setting & Tracking Tools 17
- 18. shapeup.com Improved Social Tools for Engagement & Sharing 18
- 19. shapeup.com Enhanced Tracking for Reports & Incentives 19 Insert new incentives dashboard page screenshot (I can’t find it!) – ask Jane where it might be
- 20. shapeup.com New Mobile App Functionality & Accessibility 20
- 21. shapeup.com Integrated Wireless Fitness Tracking Devices 21
- 22. shapeup.com Ability to Reach a Global Workforce 22 US English Latin-American Spanish EU Spanish Korean UK English Canadian French EU French Simplified Chinese Italian Portuguese (Brazil) Hungarian Traditional Chinese German Bulgarian Japanese Indonesian (Bahasa) Polish Filipino(Tagalog) Vietnamese Dutch Malay Thai • Platform available in multiple languages • Multi-lingual email support • Product delivery across the globe • Country-specific customization tools
- 23. shapeup.com Ability to Collect & Share Success Stories 23
- 24. shapeup.comCopyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential Key considerations for implementation
- 25. shapeup.com Sample Challenge Implementation Timeline Phase of Initial Challenge Implementation Registration Challenge Next Steps Workflow Configuration Branding Engagement Analysis Timing 10 weeks 4 weeks 4-12 weeks 2 weeks 2525
- 26. shapeup.com Implementation: Key Questions To Consider • Are you working with a vendor who has successfully implemented wellness challenges? • Committed to scoping • Proven approach • Experienced with configurations • Ability to customize • Scalability • Technical expertise • Participant-focused 26
- 27. shapeup.com Implementation: Key Questions To Consider • Is the solution you’re considering proven to engage diverse employee populations? • Can the solution offer evidence- based best practices for program promotion? • Does the solution respect your brand and integrating with your existing wellness strategy? 27
- 28. shapeup.com Implementation: Key Questions To Consider • Can you get the data reports and analysis you need to measure and establish real outcomes? • Does the solution offer a pathway for joint innovation in the future? 28
- 29. shapeup.comCopyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential Selecting a vendor for wellness challenges
- 32. shapeup.com 32 Experience with configuration and customization
- 34. shapeup.com 34 Must have robust technical expertise
- 35. shapeup.com 35 Focused on your employees
- 36. shapeup.comCopyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential Maximizing engagement in wellness challenges
- 37. shapeup.com Six Key Steps to Maximizing Engagement 37 1 2 3 4 5 6 Identify Program Champions By Worksite Set Goals & Track Participation By Worksite Distribute Promotional Emails Display Posters in High-Traffic Areas Prepare All Promotions Before Launch Promote and Host Informational Webinars
- 38. shapeup.com Identify Program Champions by Worksite • Identify at least one individual at each worksite and enlist their support • Program champions can be site HR admins, managers, or existing wellness champions • Champions help recruit team captains for challenges • Provide champions with training tools for driving participation at their location 38 1
- 39. shapeup.com Set Goals & Track Sign Ups By Worksite • Set a company-wide participation goal and announce it to each champion • Send your vendor a list of names and emails of all champions • Provide your champions with participation updates during enrollment • Sharing participation rates creates friendly competition and encourages champions to spread the word 39 2
- 40. shapeup.com Distribute Promotional Emails • Each employee should receive no fewer than 3 emails about the program before it begins • Use conversational, inclusive language to convey how easy and approachable the challenge is • Keep emails short and simple, and make it very easy to for employees to sign up • Space out emails over several days or weeks so that employees don’t feel spammed 40 3
- 41. shapeup.com Display Posters In High-Traffic Areas • Printed communications help to create buzz and recruit employees without regular access to email • Make sure they are eye-catching – use lots of color and good images to make posters stand out • Send electronic files so that champions at different worksites can print and distribute to the areas with the most employee traffic 41 4
- 42. shapeup.com Prepare All Collateral Before Launch • All collateral should be fully prepared and approved at least one week in advance of marketing • Identify your marketing and communications resources early. Remember to factor in review time! • Clients who plan ahead and have all communications ready to go in advance experience the smoothest process and highest engagement 42 5
- 43. shapeup.com Promote and Host Informational Webinars • Set employee expectations and answer any initial questions they may have while also creating excitement • Use a targeted invite email to promote the webinar • Have your vendor on the webinar to walk through the program, provide details, and answer any questions 43 6
- 44. shapeup.comCopyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential Branding your challenge
- 45. shapeup.com Branding Makes a Wellness Challenge Better • Branding makes challenge easily recognizable by your employees • Simple and easy to implement: • Program name • Landing page copy • Branded template for website • Branded marketing materials • Customized URL or subdomain 45
- 46. shapeup.comCopyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential Measuring the impact
- 47. shapeup.com Measuring the Impact on Your Population • Best-in-class wellness challenge reporting will offer you insight into the key metrics of program performance • Enrollment • Participation • Activity level • Engagement • Behavior change • Health outcomes • Satisfaction 4747
- 48. shapeup.comCopyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential A launching pad for more
- 49. shapeup.com Wellness Challenges Serve as a Springboard 49 Other Programs Wellness Coaching Biometric Data Tracking Onsite Fitness Center Wireless Fitness Devices Rewards & Incentives
- 50. shapeup.com Driving Engagement in the Wellness Ecosystem 50 Activity # Engaged Content Portal 1,500 Lifestyle coaching 300 Activity # Engaged Social Platform 13,984 Online coaching 1,871 Wellness ChallengeTraditional Program Wellness Challenge drove a six-fold increase in coaching participation!
- 51. shapeup.comCopyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential Summary
- 52. shapeup.com It’s Easier Than Ever to Do Wellness Challenges! Starting is easier than you may think Platforms have become very robust Best practices have been established Implementation is down to a science Impact can be quickly measured We can help you get started! 52
- 53. shapeup.com Rajiv Kumar, M.D. Founder & CEO rkumar@shapeup.com Jane Dickinson VP of Product Marketing & Implementation jdickinson@shapeup.com Elise Meyer Marketing Associate emeyer@shapeup.com Thank you Questions? Email us at info@shapeup.com
Notas do Editor
- This is the agenda and roadmap for where you are in your implementation process.
- When you’re considering to implement a social wellness program, there are a few key things to consider that our nearly eight years of experience have helped us understand
- And here are the steps we implement with you to drive interest in your program. You’ll see that each step contributes an additional amount to the overall engagement. We’ll walk through each of these one-by-one to give you our experience with this methodology and to determine its approximate affect at your organization. Please note that this is our standard engagement ix for this program. We are open to discussing tailored additional options that may work well for you, but this will fall under our premium services package that we’ll discuss shortly.
- Now let’s talk about how we will work together to ensure our relationship is successful and helps you achieve your goals. We’ve implemented our program for more than 200 companies that collectively cover more than two million lives. We have our process for success that we’ll guide you through to make this launch as easy as possible, but we need your help and input along the way to make this as successful as possible. So let’s talk through our roles for success.