That is the IoT or industrial IoT? The answer is the same telematic, telemetry, m2m communication between the sensors servers and actuators. Another question: that new, if it is so well known? New is the business idea and the business-model, where the telecom operator anymore not sell the communication traffic, but the service. And the very important is that whey do it together not only with the partners, but with the competitors. Today the same business-model used by video-content provider, like the Netflix! This is the OTT (Over the Top), more information you can find in the wikipedia.

1. • ТЕМА ДЛЯ РАЗДЕЛА
• ТЕМА ДЛЯ РАЗДЕЛА
• ТЕМА ДЛЯ РАЗДЕЛА
• ТЕМА ДЛЯ РАЗДЕЛА
Facing the Future Together
Vice-Chairman SG20 ITU-T
Sergey Zhdanov
Russian Federation

2. As you know ITU-T has established a new expert group to
address the standardization requirements of IoT
technologies, with an initial focus on IoT applications in smart
cities.
http://www.itu.int/en/ITU-T/studygroups/2013-2016/20/Pages/default.aspx
Mr. Sergey Zhdanov represents Russian Federation as the
SG20 Vice-chairman ITU-T. This allows us to promote
national standards, protocols and projects on the new
international level.
http://www.itu.int/en/ITU-T/studygroups/2013-2016/20/Pages/mgmt.aspx
I invite you and your business to cooperation in this area with Russia!

3. Roles and responsibilities of SG20 Vice Chairmen
My role of Vice Chairmen to be responsible for the coordination of the work of SG20 in
Russia. I should promote SG20 work as much as possible and should liaise with potential
experts from academia, industry, telecom operators and relevant organizations, and invite
them to contribute to the work of SG20.
As you know SG20 Chairman invited Vice Chairmen to prepare a document illustrating key
ICT events in their respective region that SG20 should consider and what are their planes
to promote SG20 activities in their region.
SG20 Chairman suggested to appoint “Mentors” for each Question. The mentor will
support the Rapporteur and will closely coordinate with WP Chairman in order to ensure
effective results in the short term. The proposed mentors are contained in the table below,
and the names will be discussed and approved in the next Management meeting.

4. ITU-T Study Group 20 “Internet of Things (IoT) and its applications
including smart cities and communities (SC&C) ”
 Study Group 20 is working to address the standardization
requirements of Internet of Things (IoT) technologies, with an initial
focus on IoT applications in smart cities and communities (SC&C).
 SG20 will develop international standards to enable the
coordinated development of IoT technologies, including machine-
to-machine communications and ubiquitous sensor networks. A
central part of this study is the standardization of end-to-end
architectures for IoT, and mechanisms for the interoperability of IoT
applications and datasets employed by various vertically oriented
industry sectors.
 An important aspect of SG20's work is the development of
standards that leverage IoT technologies to address urban-
development challenges.
4
Main tasks and objectives

5. SG20 management team
SG20 Chairman
 Nasser Saleh AL MARZOUQI (United Arab Emirates)
5
SG20 Vice Chairmen
 Fabio BIGI (Italy)
 Silvia GUZMÁN ARAÑA (Spain)
 Takafumi HASHITANI (Japan)
 Hyoung Jun KIM (Republic of Korea)
 Abdulrahman M. AL HASSAN (Saudi Arabia)
 Ziqin SANG (China)
 Sergio TRABUCHI (Argentina)
 Sergey ZHDANOV (Russian Federation)

6. Perspective view point on IoT
- that’s new?
6

7. 7
The answer is the same telematic, telemetry, m2m communication between the
sensors servers and actuators.
GAGARIN
12 April 1961

8. Another question: that new, if it is
so well known?
8

9. 9
New is the business idea and the business-model, where the telecom operator anymore
not sell the communication traffic, but the service. And the very important is that whey do
it together not only with the partners, but with the competitors.
Today the same business-model used by video-content provider, like the Netflix! This is
the OTT (Over the Top), more information you can find in the wikipedia.
The idea is the Monetization of the final service, with splitting revenue between the
parties.
That will we reach with this new business-model?
- First of all is the coverage and the cost saving.
- And the new opportunity to build and grow up the thousands of new big, middle and
small businesses and industries

10. IOT-Monetization-Model-1: RMAAS model (Remote Monitoring as a Service)
For example: Flutura was working on a connected buildings initiative where 11,000 strategic government buildings need to be risk
optimised. Flutura created an industrial data product which processed billions of events per day from 96,000+ crucial industrial assets like boilers, chillers,
pumps in real time with an intra-event interval of 3 seconds to the central command centre. The pricing model was price per asset per month for business
models involving remote asset maintenance
IOT-Monetization-Model-2: PAAAS model (Predictive Action as a Service)
For example: Flutura worked on a predictive IOT data product for a global industrial giant which would proactively recommend which of its
electrical assets needs to be recalibrated. (Most of these assets are installed with default settings and field conditions necessitate recalibration
interventions). The pricing model here was a value added annuity service offering on a 3 year contractual basis which is a new revenue stream for asset
manufacturers
IOT-Monetization-Model-3: Cross Sell VAS ( Value Added Services )
For example : Utility industry in the last mile is getting deregulated and REP( Retail Energy Providers) are coming with customer centric
value added services like recommending energy audits based on guzzling habits of similar peer customers and offering asset refinancing is a new revenue
stream
IOT-Monetization-Model-4 : EPS model ( Extreme Pricing Personalization )
For example : Progressive insurance created an offering around bartering machine data (mileage, braking, turns, acceleration) from car
which are a proxy for driving habits in return for discounted insurance prices. They would install a device in the car which would tap into the machine data
generated by the car and infer driving habits from which a risk profile was created and a pricing model was decided which is unique to the individual as
opposed to being a part of a generic segment
IOT-Monetization-Model-5 : MDAAS model ( Machine Data as a Service and machine Data Exchanges)

11. What do we have to do?
11

12. 12
First:
We need to build the Digital assets.
That is it the Digital assets?
- the best example is the Google Maps
First of digital asset for Russia will be the national wide infrastructure for industrial
Internet of things

13. What can Russia better than
Google?
13

14. 14
ANOTHER VIEW POINT AND ANOTHER PERSPECTIVE

15. Russia together with ITU and
global world
Who we are?
• Ministry of Telecom and Mass Communication of
Russian Federation
• Country development institutes
• Universities
• Industrial companies and the stratups

16. Thank you!
If you have any questions,
please send me your message:
sergey.zhdanov@rt.ru
Sergey Zhdanov